外贸销售邮件英文

快速准确的报价Prompt & Accurate Quotation不管是对待新客户还是老客户，报价的时效性都很重要。机会难得，一定提要快速报价。Dear Flora,Thanks for mailing me back and notifying us of your requested item with details.Please check the offer sheet in detail with estimated price in attachment. The accurate price will be fixed after sampling. I will keep you posted on this！Your immediate reply will be appreciated.Regards,JessicaOutline提纲挈领1. mail somebody back：回复某人邮件/信函。2. notify：通知，通告。3. estimated price：预估的价格。4. accurate price：准确的价格。5. immediate reply：快速的回复。More Expressions触类旁通1. Kindly let me know if you need any further assistance.如果您需要任何进一步协助，请通知我。2. You can be certain that our price is really competitive.您可以放心，我们的价格是绝对有竞争力的。3. Thank you for taking time to send me the inquiry.感谢您抽出宝贵的时间来向我询价。4. How does L/C sound?我们做信用证怎么样？5. Your prompt reply will be greatly appreciated.若您能尽快回复，我们会非常感激！详细专业的报价Detailed & Professional Quotation报价的内容，要尽可能详尽，并突出自身的优势，把能给到的信息一次性给全。Dear Clair,This is Kerry from ABC Trading Inc. According to your inquiry of grease gun, I was wondering if you could accept our pricing USD5.65/pc.As per our conversation at HK Fair, the estimate USD5.35/pc was based on the neutral poly bag packaging with a barcode sticker only, not the color box as you mentioned in the previous email.Please check our offer sheet in detail as attached.Also enclosed the instruction manual & die-cut of color box for your reference.Your early reply will be highly appreciated.Best regards,Kerry HuOutline提纲挈领1. grease gun：黄油枪。2. neutral poly bag packaging：中性塑料袋包装（中性包装，表示包装上没有任何供应商信息或者客户信息，也没有品牌信息）。3. barcode sticker：条形码不干胶。4. previous email：上一封邮件。5. die-cut of color box：彩盒设计稿的刀模图。More Expressions触类旁通1. We could provide you with a better price if the quantity raises to 10,000 pieces.如果数量达到1 万件，我们可以给您一个更好的价格。2. Our subsidiary in the UK will handle the business with your company.我们英国分公司会处理您的订单事宜。3. The biggest problem for retail price is namely about packaging.（影响零售价格的）最大问题就是包装。4. Would you mind sending me some more photos about your inquired item ？能否给我多发一些您正在找的产品的图片？5. My customer would enable me to offer the price below 5 dollars.我客户只会允许我在 5 美元以内报价。应对客户的砍价Discussion On Pricing Bargain针对不同的客户，应该有不同的手法和应对策略。Dear Clair,I’m sorry we cannot accept your target price USD5.35 with color box packaging.As I mentioned in the previous email, it based on the poly bag only. I take it for granted the 30 cents surcharge is reasonable. We could give you 15 cents off as maximum. That means, USD5.50 is our floor price.Please help to understand our situation and back us.Thank you！Kind regards,Kerry HuOutline提纲挈领1. take it for granted：坚定地认为……2. surcharge：额外费用。3. 15 cents off：减少 15 美分。4. as maximum：这里表示“这就是最大的让步”。5. floor price：地板价，用来形容最低的价格、最好的价格。More Expressions触类旁通1. Please help to check with the buyer and give me reply soon.请跟买手确认（价格），并尽快给我回复。2. Would you accept EUR3.50/pc as the final price？您能接受每件3.5 欧元的最终价格吗？3. We could offer you a special discount of 10% if the quantity reaches one 40 feet full container.如果订单数量可以达到一个 40 英尺的整柜集装箱，我们可以给您一个10%的特别折扣。4. I have to re-check the price and see if we could meet your target.我需要重新核算一下价格，看看能否达到您的目标价。5. We are desperate to get your price approval to proceed.我们非常需要您的价格确认，从而（把这个项目）推进下去。多轮价格谈判Price Negotiating价格拉锯中需要谈判双方控制自己的情绪和节奏，用一定的技巧去磨合，去寻找一个能让双方妥协让步的折中点。Dear Clair,To be candid with you, we have no margin to reduce the pricing again.I understand the price is awful important to win the order, but the quality counts for much more. We couldn’t debase our quality level to achieve your aim.I’m sorry.Having discussed with top management, we decide to proceed with below suggestions：1. USD5.50/pc, with color box packaging, based on 10,000 pcs quantity.2. USD5.20/pc, with neutral poly bag packaging, based on 10,000 pcs quantity.3. 3% special discount will be provided when the quantity is up to 30,000 pcs.Please help to consider and advise which option is better for you. We realize that you have to test your local market and retail price. And we’re pleased to go ahead with a trial order in a small quantity to start our business. Maybe 5,000 to 8,000 pcs is workable for you to make a decision, with no price increase.Kind regards,Kerry HuOutline提纲挈领1. margin：利润。在商务英语中，大多用 margin 来替代 profit。2. awful important：非常重要，awful 在这里做副词，相当于 very。3. debase quality level：降低品质。4. aim：目标。5. top management：最高管理层。More Expressions触类旁通1. Price is important, but quality counts for much more.价格很重要，但品质更重要。2. It is not workable for us to place such a big order for the first time.第一张订单我们没有办法把数量提那么高。3. We could place a trial order to test the market.我们可以下一个试单来测试市场。4. Consumers could only pay for USD9.99 per piece as maximum for this item.这个产品，消费者只会愿意在 9.99 美元单价以下考虑购买。5. 10% discount will be provided if you double the quantity.如果您把数量加倍，我们可以给您 10% 的折扣。最终确定价格Final Price Confirmation价格的确认是订单谈判的一个关键，必须得到客户的书面同意，这样才可以避免将来可能发生的纠纷。Dear Clair,Very glad to hear that you confirmed the price USD5.20/pc. You are no doubt aware of the neutral poly bag packaging. I’m writing today to send you the PI for running this trial order with 7,500 pcs.Please help to check the file with unit price, packaging, carton measurement, delivery time, payment term, and so on. If no additional questions, please help to sign back this PI.As soon as we got your final confirmation, we will do pre-production samples for your evaluation.Best regards,Kerry HuOutline提纲挈领1. You are no doubt aware of ：你无疑知道……2. PI ：形式发票，是Proforma Invoice 的首字母缩写。3. payment term ：付款方式。4. carton measurement ：外箱资料。5. pre-production samples ：产前样，很多时候也会简写成PP samples。More Expressions触类旁通1. We will arrange the production as long as we receive your email with approval.只要收到您的确认邮件，我们就会安排生产。2. Deal ！Please send me the updated offer sheet asap.成交！请马上把最新的报价单发给我。3. Your final estimate is 5% higher than your competitors.你最终的报价还是比同行高了五个点。4. I could consider doing business with your company if 1,000 pieces workable for the first order.如果你可以接受第一单1 000 个的数量，我会考虑跟你们公司合作。5. Good price！But we cannot accept your packaging suggestion. I will inform you of our idea later.价格不错！但是我们没法接受你们的包装方案。我晚些时候会把我们的想法告诉你。

最近有很多外贸人问如何开发潜在客户，其实采用简洁有效的沟通比什么都重要，例如邮件。而邮件内容的信息就需要符合清晰、明确、具备可读性和相关性这四点。本次我们给大家草拟了4封电子邮件模版，帮助与潜在客户联系：1. Landing the First Communication: Introduction Email to Potential Clients敲定第一次沟通：向潜在客户发送电子邮件这封电子邮件用来介绍公司情况，关键是建立你在客户心中专业的形象，并且提出沟通的邀请。Hi [Prospect],We’re a Y company that specializes in XX to help you...我们是一家Y公司，专业生产XX产品（选择您的主要业务以及成功经验），可以帮助您的公司解决XX问题。I’m wondering if you might be open to an initial conversation to gauge a fit? We’ve worked with companies like XX and XX to gain XX% goals.我想知道你您是否愿意跟我有一次沟通交流？我们与XX的公司合作（插入两到三个客户） ，主要是XX产品。If you have a minute or two to learn more about us, you can visit us here at XX. If I don’t hear from you, I will reach out to you via phone later in the week.如果您有时间可以点击XX网址来了解更多信息。如果我没有收到您的回复，我会在本周再通过电话与您联系。Thank you,[Your Name]2. Landing the First Communication: Follow-Up Email敲定第一次沟通：后续电子邮件这将用作上述电子邮件的后续（第二天或下一周）。我建议使用这样的主题行：Sorry I Missed You。我们的研究发现使用这样的主题行，邮件的打开率在30%-40%。Hi [Prospect],Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, XX. Do you have 10 minutes anytime early next week that would work?这是接着昨天那封邮件写的。我试着打电话给您，但无人接听。我真诚地希望能有机会跟您在电话里介绍下我们的公司（放入公司名称）。您下周能抽10分钟跟我通个电话吗？I thought you might find some interest in our work with XX comapany. We helped them to achieve goals resulting in XX% increasing achievements. You can read the whole story here: XXX。我认为你可能会对我们与客户的合作感兴趣。我们已经成功帮助他们取得的很好的业绩目标。（理想情况下此处可以列出一些数据，但其实任何有积极意义的结果都能起作用）您可以看下这些案例。（可以提供案例附件，如果涉及保密信息，也可不提供）As a reminder, we’re a Y company, exper / specializing in the XX category. We’ve worked with XX company, and many others to achieve goal.请容我再提醒您：我们只专业与XX产品的Y公司，我们已经跟很多大客户合作，并且帮助很多人完成了业绩目标。Best,[Your Name]3. Post-Proposal Send: Follow-Up Email提案后发送：后续电子邮件这封邮件尽量别用，除非你的潜在客户彻底消失了。这封邮件通常会得到回应，因为它轻微地暗示了客户他们“消失”了，而您还想坚持联系他们，这既简单又有效。此外它还能再一次的向潜在客户展示公司信息以及您的专业产品。据我们的研究表明，大多数潜在客户的回应是道歉和欣赏。即使你现在还没有获得客户的订单，但至少你知道是否可以继续将这个客户列在你的名单中。这里推荐使用的主题行为：[Company Name] -- Still Interested?Hi [Prospect],Hope you had a good weekend (been well, etc.*).希望您度过一个愉快的周末。Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?虽然不太确定您是拒绝了我们还是悬而未决，但我还是想知道您对我们的产品和提案是否有意见或建议？Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.当然我并不急于求成，如果您是暂时没有需求也请告诉我，因为我不想成为被您讨厌的人。I also thought you might have some interest in a recent post on XX category. You can read it here: link.我还觉得您可能对我们近期关于XX的产品感兴趣。（一份为客户特别定制的产品类目文件，如果没有，也可以使用一些第三方文章佐证），您可以在此阅读：（附件）。Look forward to hearing from you.期待您的回信。Thanks,[Your Name]注意：不要使用Hope you’ve been well/had a good weekend来做主题行。4. Last-Try Send: Follow-Up Email最后尝试发送：跟进邮件不止一次的跟进联系潜在客户很重要，但知道什么时候放弃也很重要。是什么时间点呢？当客户觉得你在浪费他们的时间，或对方真的没有意向，而你也来浪费开发其他潜在客户的时间时。因此，当您没有更多时间精力来跟进这个潜在客户时，或者目前无法继续推进时，可以使用下面这封邮件。Hi [Prospect],I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?我试图联系您好几次但都没有回复。通常情况下，这意味着我的报价（或产品）目前不在您的优先考虑范围内。不知道我这样的猜想是否正确？If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.如果是的话，那我不再打扰您。如果您在一至两个月内有更多的需求，那么我很高兴再给您发送产品类目及报价。Thanks for your time.感谢您拨冗阅读。Regards,[Your Name]大家可以尝试在邮件中插入以上内容，看看它们是否能带来不一样的效果~

外贸邮件应该怎么写才能够吸引到客户的注意和回复呢?下面是我为你整理的有关外贸邮件的 范文 ，希望对你有用!

有关外贸邮件的范文格式

一、使用统一的信纸(邮件背景),好有公司的商标，主要产品的图片类别等等。外贸管理软件中可以自动设置、修改，再进行使用。

二、格式正确，统一，邮件主题合理，拼写无误。所有发给客户的邮件应该采用统一的格式。外贸管理软件可以帮助设置相应的格式与主题。

(1)邮件主题最好有公司名字等，比如公司名字是E_PORT，行业是PLASTIC，这封邮件的内容是给一款产品报价，那么主题可以写E_port Plastic/quotation of item A. 这样有一个好处，可以方便客户以及你自己以后查找给客户的信息，对于来往邮件很多的客户，开始的时候我往往要花很多时间去查找以前的报价以及 其它 资料，但是现在通过主题就很方便知道邮件大概内容是什么，节省很多时间。

(2)邮件正文两端对齐：对于段落很多的邮件，正文两端对齐会显得很整洁。

(3)第一封邮件最好写上Mr.或者Ms.某某，职位写SALES MANAGER等，不管你是不是经理，写上没关系，你职位高客户会觉得把他当回事，有好处。

(4)落款有公司标识以及详细联系资料

三、版面整洁，在OE里面将撰写邮件的字体，字号(10-12号比较好)都设置好，不要一会大字一会小字;也不要花花绿绿的，特别是不要全篇都是大写字母，会增加阅读的难度，让人反感。除非是对一些需要特别提醒客户注意的地方，可以用大写，加粗，特殊颜色等突出显示。

四、拼写无误，在每封邮件发出之前都应该利用拼写检查工具检查是否全部拼写无误。

五、表述准确，能够准确表达我方的观点，不要使客户产生任何的歧义，尽量避免有歧义的单词或者 短语 ，尽量避免使用 俚语 等。

六、详细，能够提供给客户非常详细的资料，回答他的问题，并将他没有问到的问题提出来。有时候你提出的问题会让客户觉得你很细心，很可靠而且非常专业。当然，详细并不是说一股脑的将所有东西都托盘而出，应该学会在适当的时候谈适当的事情。

七、有条理，能够让客户清楚地明白邮件内容，谈完一件事再谈另外一件，混在一起会让人头晕。很多时候，用1，2，3，4等标出来你要说的东西会非常有用，客户很清楚就知道你要说或者问什么。

八、方式多样，比如配合作图说明，照片说明等，往往很多事情用语言很难说清楚，但是如果给一张图纸，或者一幅

照片，那就一目了然了。比如你说你如何玉树临风，说再多什么用，来张PP不就明白了?

九、及时，做到当天邮件当天答复，在收到邮件后应该马上整理出自己不能解决的技术问题，及时提供给技术部门或者供应商，要求他们在什么时候给予详细答复。养成一个好习惯，在早上收到邮件后，整理出哪些需要询问技术人员或者供应商的，将问题给他们后，再来回复能够回复的邮件。如果不能当天答复，给客户一个说明，为什么答复不了，并承诺一个明确的时间。

十、适时跟踪，一般客户都是同时询问很多的供应商，所以要适时提醒他你把他放在心里，并让他知道你在等待。比如公司有了什么技术改进或者新的产品开发，可以发送给很多客户，或许机会就在那里。外贸管理软件会隔一阶段以系统通知的方式提醒业务员，某个客户有多久没有跟踪联系了。

十一、学会维护和客户的关系，这个是最难的一点，同时也是最重要的，需要自己体会。坦诚对人，不要欺骗，基本的一点。适当的恭维也很有用。

有关外贸邮件的范文1

交易的第一步

1. 向顾客推销商品

Dear Sir:

May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.

Yours faithfully

2. 提出询价

Dear Sir:

Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..

Truly

3. 迅速提供报价

Dear Sir:

June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.

有关外贸邮件的范文2

交易的契机

4. 如何讨价还价

Dear Sir:

June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.

Yours truly

5-1 同意进口商的还价

Dear Sirs:

June 12, 2001 Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.

Sincerely

5-2 拒绝进口商的还价

Dear Sirs:

June 12, 2001 Thank you for your letter of June the 8th. We regret that we cannotmeet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.

Truly

6. 正式提出订单

Dear Sir:

June 15, 2001 We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.

Truly

7. 确认订单

Dear Sir: June 20, 2001 Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.

Sincerely

8. 请求开立信用证

Gentlemen:

June 18, 2001 Thank you for your order No. 599. In order to e_ecute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.

Sincerely

9. 通知已开立信用证

Dear Sir:

June 24, 2001 Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fa_ when the order has been e_ecuted.

Sincerely

10. 请求信用证延期

Dear Sir：

Sep. 1, 2001 We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be e_pire before shipment. Therefore, please e_plain our situation to your customers and secure their consent to e_tend the L/C to Sept.30.

Sincerely

11. 同意更改信用证

Gentlemen:

Sept. 5, 2001 We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to e_tend the L/C up to and including September 30. Please keep us abreast of any new development.

Sincerely

交易的进行

12. 抱怨发货迟延

Dear Sirs:

Sept. 25, 2001 Concerning our order No. 599 for 200 mountain bikes, so far you have shipped only 50 bikes against the shipment. We are notifying you that we reserve our right to claim on you for the shortage, if it is confirmed. We have given our customers a definite assurance that we would supply the goods by the end of September. We hope you will look into this urgent matter.

Yours faithfully

12a. 处理客户的抱怨

Gentlemen:

Sept. 30, 2001 In response to your letter of Sept.25, we regret your complaint very much. Today we received information from Hong Kong that the remaining 150 bikes were on a ship that developed engine trouble and had to put into port for repairs. The trouble was not serious, and the vessel is now on her way. She would arrive at your place tomorrow or the ne_t day.

Truly

14-1 取消订货

Dear Sirs:

Oct. 2, 2001 We are sorry that causes completely beyond your control have made it impossible for you to keep the shipment date of Sept. 30. Since you have failed to uphold your end of the agreement, we find it necessary to cancel our order. Unfortunately, our buyers cannot wait indefinitely for the units. We are sorry that it is necessary to take such a drastic step.

Sincerely

14-2 谅解迟运原因

Gentlemen:

Oct. 2, 2001 We have received of your notice of delay of shipment due to mechanical troubles on the ship. We are pleased that the order is now on its way. Thank you for the notice. We are eagerly awaiting the ship's arrival.

Yours faithfully

有关外贸邮件的范文3

交易的尾声

15. 货物损坏 报告

Dear Sirs:

Oct. 4, 2001 Upon arrival of your shipment, the ship's agents noticed that case No. 5 was damaged and notified us. The number of articles in the case is correct according to the invoice, but the following articles are broken: (List of articles) As you will see in our survey report and of the ship's agents', that these units are damaged and quite unsaleable. Please send us replacements for the broken articles; we await your reply in due course.

Sincerely

16-1. 拒绝承担损坏责任

Dear Sirs:

Oct. 8, 2001 Thank you for informing us of the damaged shipment. Since the units were packed with the best of care, we can only assume that the cases were handled roughly. We therefore urge you to lodge your claim with the insurance company.

Sincerely

16-2. 承担赔偿责任

Gentlemen:

Oct. 8, 2001 As soon as we got your letter we got in touch with the packers and asked them to look into the matter. It appears that the fault lies with the packaging materials used. We have since corrected the mistake. We apologize for the oversight, and are sending a new delivery immediately.

Sincerely

17. 催要逾期货款

Dear Sirs:

Nov. 30, 2001 It has come to our attention that your payment is one month overdue. The units ordered were delivered to you on September 26 and were invoiced on September 30. Payment is due on October30. We look forward to seeing your remittance within a week.

Sincerely

18. 付清逾期货款

Dear Sirs:

Oct. 3, 2001 We have looked into the cause of the delay in payment and have found that our accounting department made an oversight in making your remittance. We are sorry for the inconvenience. The sum of US$ 20,000 has been sent to you by Telegraphic Transfer and should reach you sometime tomorrow.

Sincerely

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