When the "luxury", "personality" and other words become very popular, Yi Yi did not feel awkward returning to the character of the plain into real life in order to explain the mentality of a low-key fashion. Needs of low-key fashion philosophy is simple and pragmatic; low-key fashion requires a deep understanding of fashion. Remove tedious surface modification to Ximorujin fashion attitude, with neat tailoring and strict structure modeling in the "take" and "homes" to strike a balance between, so low-key style of used clothing for the whole ingenious, fashion content inadvertently infiltrated into every detail to the unique design garments cast a distinct fashion style Yi. Yi Yi clothing brand emphasizes the usefulness of products to pragmatism, the principle of minimalism, the pursuit of bright lines, abandoning the cumbersome details of insignificant, do not exaggerate, not pretentious. The use of ingenuity and exquisite tailoring unique sewing process, highlighting the products cut, workmanship and fabric characteristics, see the feature in the plain; focus on various design elements of garments harmony, hardness and softness, is an expression of calm and quiet temperament, a needle line migration of self-confidence. Yi seeks to increase brand clothing brand clothing inclusive, fuzzy class differences, subversive elite privilege, so that each positive, love life, customers can enjoy the charm of Yi Yi brought fashion. You do not have a natural beautiful radiance, and need not born with confidence, your temperament and different because of Yi Yi! Respect for humanity, the pursuit of environmental protection is the consistent stand of Yi Yi. Yi-oriented clothing brands tailored fit of the design, more emphasis on product wear suitable for wearing comfort, the affinity selection of the focus fabric and environmental protection: common cotton, linen and fabric as the international advanced environmental protection material.