进入21世纪以来,国际形势发生了复杂而深刻的变化,国际社会经历了各种各样的危机,从“9·11”事件到巴以冲突,从印度洋海啸到朝核危机,世界各国都面临各种国际性危机的严重危害,它不仅给有关国家政治经济造成严重损失,还使相关国的国家形象遭受损害。在现实实践领域,国际危机中的国家形象塑造问题摆在了世界各国尤其是正在崛起的中国面前。国际危机的发生对于国家形象是一场灾难,但也可能意味着契机。国际危机对国家形象的影响不仅有消极的一面,同时它还具有有利的因素、积极的一面,这种积极的影响能使国际危机转变为改善与塑造国家形象的契机成为可能。 本文通过对国际危机管理与国家形象的理论分析,在国际政治的下,对国际危机管理中国家形象塑造的规律进行剖析,从组织系统方面来看,国际危机中国国家形象塑造工作可以与国际危机管理共用一个组织系统,国际危机管理的组织系统可以成为危机中国家形象塑造的领导与执行核心。从国际危机管理与国家形象塑造可以利用的渠道来看,在国际危机中,国家形象的塑造则与危机中的决策行为、领导人形象、外交行动、媒介力量、国际合作等等密不可分。还在具体的实践操作层面对国际危机中的国家形象塑造工作进行了探讨,国际危机管理可分为三个阶段,即国际危机事发前的管理、事发中的管理和事后管理,国际危机中国家形象塑造的进行紧紧围绕着危机管理的每个环节,以分为:国际危机预警中的国家形象监控,危机决策处置中的国家形象塑造与事后的国家塑造效果评估。最后,本文结合中国国家形象的现状,力图对中国在国家危机管理中的国家形象塑造工作提出意见建议。 是这样的:Since entering the 21st century, international situation is complex and profound changes, the international community through a variety of crises, from "9.11" to the Palestinian-Israeli conflict, from the Indian Ocean tsunami to the North Korean nuclear crisis, countries around the world are facing a variety of international crises and serious harm, not only to the national political and economic cause serious losses, but also to make the relevant country's national image have suffered damage. Practice in the field of reality, the international crisis before the issue of national image-building in the world, especially in the face of rising China. The occurrence of an international crisis for the country's image is a disaster, but it could mean a turning point. International Crisis impact on the country's image is not only the negative side, at the same time it also has a favorable factors, the positive side, the positive impact of international crises can change to improve the national image and the opportunity to shape possible. Based on the international crisis management and national image of the theoretical analysis, in international politics, the management of international crises to shape the law of the country's image to analyze, from the organizational point of view, an international crisis to shape the image of China's national and international crises can be the management of a common system of organizations, international crisis management system of organizations can be a crisis in the leadership of the national image-building and implementation of the core.From the international crisis management and national image-building can make use of the channels, the crisis in the international, national image with the crisis of decision-making behavior, the leader of the image, to diplomatic action, media power, and so inextricably linked to international cooperation.From the international crisis management and national image-building can make use of the channels, the crisis in the international, national image with the crisis of decision-making behavior, the leader of the image, to diplomatic action, media power, and so inextricably linked to international cooperation.Also operational level of practice specific to the international crisis of national image-building work carried out to explore the international crisis management can be divided into three phases, that is, before the international crisis management, incident management and subsequently in the management of international crises in shaping the national image tightly around the conduct of every aspect of crisis management, to be divided into: early warning of international crises in the country's image monitoring, crisis decision-making disposal of the national image of the country to shape and create the effect of ex post facto assessment.Finally, this paper, the status of China's national image, the Chinese tried to crisis management at the national image-building of national opinions and suggestions put forward.