In 1937, the McDonald brothers (Richard McDonald's Richard McDonald, Morrison McDonald's MauriceMcDonald) in Los Angeles east of Pasadena (Pasadena)began operating in the United States of America wasextremely popular restaurant car, or a scale of simple littlerestaurant in 1940, brother two people in theShengbodingnuo (San Bernardina) opened a larger scalethe big car restaurant, the restaurant covers an area of 600 square feet. To 40 time metaphase, the restauranthas been expanded to accommodate 125 cars, and employs 20 attendants, the menu offers 25 products,annual turnover reached $200000. By 1948, the McDonald brothers have accumulated considerable wealth. In 1951,this small restaurant sales up to $277000, and arrived 50 time metaphase, McDonald's income, up to $350000 a year. In 1955 McDonald's to chain brilliant. Now,McDonald's Corp has more than 32000 restaurants in the world, distributed in more than 120 countries and regions.The McDonald brothers -- Dick Macdonald and Mark MacdonaldRay Klock (Ray Kroc), the first Chief ExecutiveAndrew McKenna (Andrew J. McKenna), non executive chairman of the board of directorsJim Skinner (Jim Skinner), vice chairman of the board of directors and CEOMichael Roberts (Michael Roberts), President and COOThe chain snack famous McDonald's Corp, after 1955,Kroc opened the first McDonald's restaurant, in the United States, chain store and got rapid development, become asuccessful franchise organization. There are more than ten thousand branches worldwide now, approximately every 15hours, the McDonald's Corp to open a new branch. In more than 40 countries, has about 18000000 people to patronize McDonald's every day. So what are we to seeMcDonald's support system?The hotel location selection of leading McDonald's Corp. It is not the number of one-sided pursuit of networkexpansion, but after a rigorous investigation, given by the promise of business owners in the guidance and supervision of assessment. McDonald's research suggests, may to McDonald's decision, of which 70% is theimpulse, so McDonald's choice of hotel place as much as possible to facilitate customers.The limited menu of services. Each restaurant's menu is basically the same, but the superior quality, excellent service, cleanliness, genuine goods at a fair price. Improve product flavor, attaches great importance to food quality,continuous improvement, the seasoning recipe. Ensure that all branches to provide stability of the food taste, this fixed internal special product is invisible, customer loyalty to the product.McDonald's fast food restaurant to provide thoughtful,convenient service for customers in the first place. All the food in advance a carton or cup, customers only need to row a team, will be able to get what they need food.McDonald's opened many stores along the highway, when people drive past, to the food needed phone newspapershop 10 meters far distance, can in one hand and goods,on one hand, and immediately drove away.All outlets all over the world to follow a standardizedoperation. Such as food are strict implementation of qualitystandards and operating procedures, are detailed actionresearch for the fabrication of burgers, fries and cleaning the table work, determine the best way to carry out the work, and then into the written rules, to guide the storemanagers and staff behavior.最后推荐:百度在线翻译