Our commercial insurance starts late,and the development of the insurance market is still stay at the primary stage.So most of the insurance companies are remaining the stage of promoting or from promoting to marketing .Old ideas,unregulated methods and unsatisfied services have become the bottleneck of our country's insurance.The marketing system of insurance is the important section in insurance competition,so how to establish our country's marketing system and bring forth new ideas have become the potencial need and the important subject of our insurance industry.