A, the marketing strategyCurrent social fruit consumption generally include "fruit theme restaurant" and "fruit" two forms. The "fruit theme restaurant" are mainly senior white-collar consumer groups, such as the consumption level has been at a higher level. And our "campus fruit" based on the campus, students market oriented, with low prices, excellent service, rest assured the quality assurance of occupation college students in high-grade fruit consumption market.Second, the characteristic servicesGive customers new, ensure the quality and cheap place of rest assured consumptionMany customers choose to go to the supermarket to buy fruits, the main reason is the supermarket fruit from product appearance, product quality and weight can let the consumer is at ease. And open optional way can let customers have more room to choose. For our "campus fruit", adopt uniform decoration,Store layout, purchasing, and all products are after cleaning, grading, finishing, packing in sales, can give customers more psychological satisfaction.2. Unique guide consumptionNow customers to buy fruit, is fully rely on his own tastes and preferences to select fruit consumption, while ignoring the characteristics of the fruit itself and suitable for consumption. Common-sense consumption also no fruit would make a send kind of banana do something wrong to diabetes patients of misunderstanding. And it is our responsibility to teach everyone how to reasonable consumption, edible fruit. In this regard, we in the store posted posters and suitable for the characteristic of each type of fruit consumption crowd, the identification method and quality level, guide the healthy consumption.Three, product promotion1. The circuit flow promotionWill some seasonal, price advantage, the advantage of fruit products placed in the sales of the flow can tour around the car, the campus tour. Cooperate the characteristic service of "campus fruit", the most important is the role of propaganda, enhance brand image.2. A variety of promotionsIntegrated use of price promotion, personnel promotion, public relations promotion way to sales of products, such as rapid infiltration of the campus, thorough popular feeling, seize the consumers' consumption psychology, achieve better sales results.