There are many reasons to stay at Byblos: the charming Provencal-village of adjoining houses that surround the beautiful courtyard and pool; the fact that each room is unique and different; the great dining options of Spoon and Le B; the incredible location right in town near the Place des Lices; the access to the fantastic Les Caves; and of course the incredible history (Brigitte Bardot participating in the opening, Mick Jagger and Bianca being wed there).However, I would actually cite one reason above all others: the flawless service. From the moment we arrived and were personally greeted by the general manager, who urged us to let him know if there was anything he could do to make our stay more comfortable, we were treated simply wonderfully by everyone at Byblos, from the concierges, to people at reception, to the valet, to the wait staff, to the spa staff. Byblos employees understand how to walk that fine line of treating you with the utmost respect, without coming across as cold or stuffy. The result is a feeling like you are staying at home, like you belong there, like they have been waiting for your arrival all year long and want nothing more than for you to have the best time of your life while staying there.Finally, I would note that (as others have mentioned) that Byblos just has that special something, which is hard to put your finger on, but that just makes every moment there feel wonderful and exciting.Of course, there are flaws, as in any hotel. It is expensive, the rooms tend to run small, and some rooms may be loud on certain nights based on proximity to the nightclub. So if any of these issues would make your trip unpleasant, you might want to consider somewhere else, perhaps a hotel slightly out of town that is quieter and with more room.But for me, Byblos is simply the best - in Saint Tropez, and probably anywhere.http://