Content abstract:Creative thinking is a high level of complexity thinking form, is a way of thinking of the compound movement. It is not the general, but simply a difference in other ways of thinking inertia special thinking. This creative way of thinking that the logo design originality and novelty, and has obtained substantial, witnessed the breakthrough.Creative thinking is the core in logo design, logo design occupies an important position. How scientific, reasonable and correct in logo design, make use of creative thinking, sign with certain visual wallop, based on the above, this article from the thinking of the thinking brain physiological basis -- as the breakthrough point, introduce creative thinking and logo design, logo design method of creative thinking in the importance of cultivating creative thinking and creative thinking methods, the logo design process is completed training of creative thinking is the ascension, the key logo design nature. So we should take scientific and effective creative thinking in promoting the development and progress of the logo design.The vast Numbers of stylist, want to make his mark works has long vitality, must use proper method, strengthen the cultivation of creative thinking ability training and professional qualities, notice the individual is improving. Break traditional ways of thinking, arouse their potential to develop itself, the creative thinking, thus creating the conditions of strong creative arrows will have higher and farer.Keywords: creative thinking, divergent thinking logo design thinking method of image association