品牌故事英文

Brand story in 1921, Guccio Gucci fiorentina in their hometown to open leather goods specialty stores and factory. Once in London Savoy Hotel work for many years, so familiar noble and society's tastes and preferences, Gucci absorbed the essence of British aesthetics, and take it back to Italy. Gucci good taste and innovative design, make he immediately to break out of it, tower, karni craftsmen prowess to play an important role.

Zala Aolisha (Sile O Lisa) the twentieth century in France started to do underwear, insistence on quality, and because the pursuit of perfection at the time was very valuable brand, has for many years for the family enterprise business model. Starting from a small lingerie shop in the development, to launch wedding in 1978, after numerous experiments and modifications, only then tight waist underwear repair combined with chest on the wedding. Zala Aolisha greatest feature is the wedding of her type in the hidden version of the close functional underwear, so she did a very beautiful wedding body curve and a gun and red throughout Paris, in 1995, Zala Aalisha and her husband passed away, because her daughter Anna Beart is a musician and do not understand business and bankruptcy. Knightly 1999, after the acquisition until the re-named Aolisha (O Lisa), defined as high-level wedding dress. Aolisha romantic luxury dresses in line with the European temperament and Knightly in Europe and the United States with a strong sales network, quickly step out of the market, have moved into France, Italy, the United States, Australia and other markets. Knightly Wedding in 2005 with entry into Hong Kong market.

The Zala Aolisha (Australia), lisa 20th century clothes made in France in rags, because of the quality of the pursuit of perfection, and at that time is very expensive brand, for many years for the family enterprise management mode. From a small underwear inn began in 1978, to launch marriage gauze, passed through innumerable experiment, and modify the underwear to tighten lumbar repair technology in the marriage gauze of chest. Zala Aolisha marriage gauze is the biggest characteristic of her version of the close-fitting underwear of hidden function, so she did marriage gauze is extremely beautiful body curve and a cannon dozen red the Paris, in 1995 Zala Aalisha and her husband died because of his daughter, Anna Beart is a musician, don't know business collapse. Until 1999 knight li post-acquisition reboot Aolisha (called), Australian lisa positioning for senior wedding dresses. Aolisha dress in European romantic showily temperament and using knight in Europe and strong sales network, lily, soon again heavy, enter the market in France, Italy and the United States, Australia, etc. In 2005, with beautiful dress into Hong Kong market knight.

The world knows GUESS. Today, it is one of the most widely recognizable apparel companies across the globe, with over 1,113 GUESS and GUESS Accessory retail stores worldwide and counting.A company known for innovative style, GUESS continues to dress and accessorize the world with fashion-forward apparel, handbags, watches, shoes and more.“Our global store expansion is possible due to the strength of our brand and our licensee relationships. We have long-term relationships with them because we provide a strong brand, marketing and advertising worldwide, consistent image, clear direction for product, a true global strategy and multiple retail concepts, including GUESS stores, Guess by Marciano stores, accessories-only stores and our G by GUESS stores.” -Paul MarcianoIn 2006, GUESS celebrated its 25th anniversary. It is with the same enthusiasm and passion from the beginning that drives the company forward today. One world. One brand. G BY GUESS WINS "RETAIL STORE OF THE YEAR"Chain Store Age celebrates the winners of its 26th annual design competition, which attracted entries from around the globe. G by GUESS, a new concept form GUESS?, Inc., was honored as the best overall entry, Store of the Year.G by GUESS took top honors in Chain Store Age's Retail Store of the Year design competition. The store in Escondido, Calif., was honored as Store of the Year, and also placed first in the soft lines category (less than 5,000 sq. ft.) and exterior category.G by GUESS is stylish and sexy, with an upbeat, California vibe and a cool, casual atmosphere. The design is in sync with the target audience: fashion-forward, trend-savvy shoppers between 17 and 26.On the exterior, a solid-black oversized door evokes the feel of a nightclub, adding mystique to the interior. It works to entice an audience known for its love of exclusivity.Inside the store, ornamental metal accents, tone-on-tone meshing, shiny finishes and twinkling light fixtures dramatize a dark color palette and continue the element of mystery. Fixtures with rounded edges enhance the lounge-like atmosphere, but with a softness that invites guests to linger.The familiar black-and-white colorscape of the GUESS brand and its Southern California backdrop is portrayed in the form of a floor-to-ceiling wall graphic. It creates a seamless brand wrapper around the store.The fashion quotient is high. Planked wood is used to create a center runway, putting the customers center stage and leading them into the store.The runway element speaks to the target demographic's need and desire to feel special. It converges at the back wall, where changing images are projected behind the wood-wrapped cashwrap.

Gucci, the Italian pronunciation, is an Italian fashion and leather goods brand, part of the Gucci Group, which is owned by the French holding company Kering. Gucci was founded by Guccio Gucci in Florence in 1921. Gucci generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand; it ranked retained that rank in Interbrand's 2014 index. Gucci is also the biggest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscaledepartment stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World's Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015. As of January 2015, the creative director is Alessandro Michele.