创业成功英语案例

希尔顿的聚财经营；希尔顿询问员工：“你认为还需要添置什么？”员工们回答不出来，显然是觉得条件已经很好了。他笑了，说：“还要有一流的微笑！如果是我，单有一流的设施，没有一流的微笑，我宁愿去住那种虽然地毯陈旧些，却处处可以享受到微笑的旅馆．1887年的圣诞之夜，康拉德．希尔顿出生在美国新墨西哥州圣安东尼奥的一个挪威移民家庭。希尔顿上中学的时候，每当放暑假便到父亲的小杂货店里帮忙，他对做生意、接待顾客特别感兴趣。他从新墨西哥州矿冶学院毕业后，父亲把小店交给了他。希尔顿把小店经营得红红火火。1919年1月，希尔顿的父亲车祸去世。他安葬了父亲，处理掉小店，决心干点大事。母亲鼓励他离开小镇，到大地方去闯世界。希尔顿怀揣5000美元，只身来到了德克萨斯州，他做了一项投资，果断地买下了他的第一家旅店－－梅比莱旅馆。他苦心经营。很快，他的旅馆资产达到了5100万美元。他欣喜而自豪的将这个成绩告诉了母亲。希尔顿的母亲听完后，淡然地说：“照我看，你跟从前没有两样，不同的是你已把领带弄脏了一些而已。要想成大事，你必须把握住比5100万美元更值钱的东西。”“那是什么？”“除了对顾客诚实以外，还要想方设法让每一个住进你旅馆的人住了还想再来住。你要想出一种简单、容易、不花本钱而行之长久的办法去吸引顾客，这样你的旅馆才有前途。”母亲的话很简单，却让希尔顿苦苦思索。究竟有什么办法让顾客还想再来住呢？简单、容易‘不花本钱而行之长久的法宝应该具备什么样的条件呢？希尔顿冥思苦想后，终于想到，那就是微笑。只有微笑才能发挥如此大的影响力。第二天，希尔顿上班后的第一项工作，便是把手下的所有雇员找来，向他们灌输自己的经营理念：“微笑－－记住喽。我今后检查你们工作的唯一标准是，你今天对顾客微笑了吗？”他又对旅馆进行了一番装修改造，增强了接待旅客的能力。依靠“你今天对客人微笑了吗？”的座右铭，梅比莱旅馆很快便红火起来。希尔顿又萌发了新的创业冲动：要建造一座拥有“一流设施”的以他自己名字命名的大饭店－－希尔顿饭店。1925年8月4日，“达拉斯希尔顿饭店”竣工。“一流设施，一流微笑”，希尔顿的创业之路越走越宽。1929年，艾尔帕索希尔顿饭店完工。就在这时，美国历史上规模较大的一次经济危机爆发了。很快，全美的旅馆酒店业有80％倒闭，希尔顿旅馆也深陷困境。如何战胜危机、渡过难关？“微笑还管用吗？”有人问。希尔顿仍然依靠他那“你今天对客人微笑了吗？”的座右铭。他信心坚定地奔赴各地，鼓舞员工振作精神，共渡难关，即使是借债度日，也要坚持以“一流微笑”来服务旅客、赢得旅客。他不厌其烦地向他的员工们郑重呼吁：万不可把心中的愁云摆在脸上，无论面对何种困难，“希尔顿”服务员脸上的微笑永远属于旅客！希尔顿的座右铭变成了每一个希尔顿人的座右铭。希尔顿饭店服务人员始终以其永恒美好的一流微笑，感动着四面八方的宾客。希尔顿顺利得渡过了1933年最困难的难关，逐步进入黄金时期。他很快又买下了艾尔帕索的“北山旅馆”和朗浮城的葛莱格旅馆，并添置了许多一流设施。 “一流设施，一流微笑”支持希尔顿的事业镇蒸蒸日上。 20世纪50年代，希尔顿已不满足于仅仅在美国本土创业。他又在全世界营造自己的“旅馆帝国”。马德里、墨西哥城、蒙特利尔、柏林、罗马、伦敦、开罗、巴格达、哈瓦那、曼谷、雅典、香港、马尼拉、东京、新加坡......希尔顿饭店相继开业。截至20世纪70年代末，希尔顿在全世界大都市多拥有的饭店，已有近百家。 1979年，92岁的世界“饭店帝王”、拥有数十亿美元资产的康拉德．希尔顿离开了人世，留下了遍布世界的“一流设施，一流微笑”的希尔顿饭店。Hilton ask: "you think need to acquire what?" Employees can't answer, apparently feels conditions has been good. He smiled and said: "also have the first-class smile! If I, with first-class facilities, no first-class smile, I prefer to live that although old carpet, but everywhere can enjoy smile hotel.In 1887 Christmas Eve, Conrad Hilton was born in the United States, new Mexico, SAN Antonio, a Norwegian immigrant families. Hilton secondary school, when the summer to his father's small grocery stores to help, his business, especially interested in serving customers. He graduated from college after new Mexico, metallurgy, the father gave his shop. The store management is thriving Hilton.In 1919, the father of January Hilton died accident. He buried the father, disposed to do something great store,. Mother encouraged him to leave town, where site.Hilton, $5,000, hoping to Texas alone, he made an investment, resolutely bought his first hotel -- mei than lai hotel.His painstaking management. Soon, his hotel assets reached $5,100. He delighted in the proud mother will tell.Hilton's mother listened calmly, says: "see, I have followed them before you, and you have different is stained some tie. Want to achieve, you must grasp worth more than $5,100.""What is that?""In addition to customer honest, make everyone who lived in your hotel stayed still want to come again. You should think a simple and easy, don't take the long-term capital and the measures to attract customers, so that your hotel is future."Mother is very simple, but let the Hilton scratching.What is the way to make customers also want to come again?Simple and easy and do not spend capital of long weapon should have what kind of condition?Finally, after brooding Hilton, that is smiling. It takes only a smile to play so big influence.The next day, after the first item Hilton work, the work is under all employees to find them, instilling the management idea:"Smile -- remember. I'll check your work is the only criteria for customers, today you smile?"And he said to the hotel to decorate transformation, enhance the ability of reception passengers. "You today to guests on smile?" The motto, mei than lai hotel soon.Hilton bud new entrepreneurship impulse: will build with "first-class facilities" to his name, hotel, Hilton Hotel.On August 4, 1925, "Dallas Hilton Hotel."First-class facilities and Hilton's smile," first-class business road more walk more wide.In 1929, el paso Hilton Hotel is completed. At this moment, the history of a larger economic crisis erupted. Soon, the hotel industry has 80% collapse, Hilton Hotel is in trouble.How to defeat crisis, through?"Smile still work?" Someone asked.Hilton is still rely on him that "you today to guests smile?" Motto. He rushed to the faith firmly, encouraging employees to spend their spirits, difficulty, even the debt, also should adhere to the "smile" to service first-class passengers, won the passengers. He took pains to his employees to make a solemn appeal: do not put it in the heart, no matter what difficulties facing face, "Hilton" waiter smile of forever belongs to passengers!The motto of the Hilton Hilton into each person's motto. Hilton Hotel service personnel to the eternal smile, the first-class good move directions guest. Hilton smoothly through the 1933 to the most difficult, gradually entered the golden era. He quickly and bought el paso beishan hotel "and the" long floating city hotel, Gregory lattice and acquired many first-class facilities."First-class facilities, the first-class smile" support the Hilton careers.In the 1950s, the Hilton has not only satisfies in native American business. And he himself in the world of "hotel empire building." Madrid, Mexico, Montreal, Berlin, Rome, London, Cairo, Baghdad, Havana, Bangkok, Athens, Hong Kong, Manila, Tokyo, Singapore... Hilton hotels have opened. By the late 1970s, Hilton have in the world metropolis of hotel, has nearly hundred.In 1979, 92 world "imperial", with hotel billions of dollars of assets Conrad Hilton died, leaving the "first-class facilities around the world first-class smile" Hilton Hotel.

Andrew Carnegie rose up from poverty with a fierce ambition and great dream.Andrew Carnegie migrated to America from Scotland with his parents to escape poverty due to destruction of the crafts practiced by his parents by the Industrial Revolution. The abject poverty of his childhood created a steely resolve to overcome poverty and earn the riches that he owned later.Starting $1.20 a week, he slowly moved up the ladder and became a private secretary of legendary Thomas A. Scott of Pennsylvania Railroad at a princely salary $ 35.During this time Civil War had broken out. The military requirements were driving the steel Industry. Once the Civil War was over Andrew Carnegie decided to quit his work and enter the Steel Industry. He made great success in the steel insdustry. He sold his steel empire at the age of 64 for $ 480 million and became the richest man in the world. Thereafter he turned his attention to giving away his fortune

肯德基创始人桑德斯上校六十五岁开始创业，他创业成功给我们很多启示：成功的秘诀，就在于确认出什么对你是最重要的，然后拿出各样行动；不达目的誓不休。在此，我要跟各位举个例子，不知道你是否听过桑德斯上校的故事?他是“肯德基炸鸡”连锁店的创办人，你又知道他是如何建立起这么成功的事业吗?是因为生在富豪家、念过像哈佛这样著名的高等学府、亦或是在很年轻时便投身于这门事业上?你认为是那一个呢? 上述的答案都不是，事实上桑德斯上校于年龄高达六十五岁时才开始从事这个事业，那么又是什么原因使他终于拿出行动来呢? 因为他身五分文且孑然一身，当他拿到生平第一张救济金支票时，金额只有一百零五美元，内心实在是极度沮丧。他不怪这个社会，也未写信去骂国会，仅是心平气地自问这句话：“到底我对人们能做出何种贡献呢?我有什么可以回馈的呢?” 随之，他便思量起自己的所有，试图找出可为之处。 头一个浮上他心头的答案是：“很好，我拥有一份人人都会喜欢的炸鸡秘方，不知道餐馆要不要?我这么做是否划算?”随即他又想到：“要是我不仅卖这份炸鸡秘方，同时还教他们怎样才能炸得好，这会怎么样呢?如果餐馆的生意因此而提升的话，那又该如何呢?如果上门的顾客增加，且指名要点用炸鸡，或许餐馆会让我从其中抽成也说不定。” 好点子固然人人都会有，但桑德斯上校就跟大多数人不一样，他不但会想，且还知道怎样付诸行动。随之他便开始挨家挨户的敲门，把想法告诉每家餐馆：“我有一份上好的炸鸡秘方，如果你能采用，相信生意一定能够提升，而我希望能从增加的营业额里抽成。”很多人都当面嘲笑他：“得了罢，老家伙，若是有这么好的秘方，你干嘛还穿着这么可笑的白色服装?” 这些话是否让桑德斯上校打退堂鼓呢?丝毫没有，因为他还拥有天字第一号的成功秘方，我称其为“能力法则”(Personal Power)，意思是指“不懈地拿出行动”：在你每当做什么事时，必得从其中好好学习，找出下次能做得更好的方法。桑德斯上校确实奉行了这条法则，从不为前一家餐馆的拒绝而懊恼，反倒用心修正说词， 以更有效的方法去说服下一家餐馆。 桑德斯上校的点子最终被接受，你可知先前被拒绝了多少次吗?整整一千零九次之后，他才听到了第一声“同意”。在过去两年时间里，他驾着自己那辆又旧又破的老爷车，足迹遍及美国每一个角落。困了就和衣睡在后座，醒来逢人便诉说他那些点子。他为人示范所炸的鸡肉，经常就是裹腹的餐点，往往匆匆便解决了一顿。 在历经一千零九次的拒绝，整整两年的时间，有多少人还能够锲而不舍地继续下去呢?真是少之又少了，也无怪乎世上只有一位桑德斯上校。我相信很难有几个人能受得了二十次的拒绝，更遑论一百次或一千次的拒绝，然而这也就是成功的可贵之处。 如果你好好审视历史上那些成大功、立大业的人物，就会发现他们都有一个共同的特点：不轻易为“拒绝”所打败而退却，不达成他们的理想、目标、心愿就绝不罢休。 华德迪斯尼为了实现建立“地球最欢乐之地”的美梦，四出向银行融资，可是被拒绝了三百零二次之多，每家银行都认为他的想法怪异。其实并不然，他有远见，尤其是有决心想实现。今天，每年有上百万游客享受到前所未有的“迪斯尼欢乐”，这全都出于一个人的决心。 当我还住在那间寒伧的单身公寓并在浴缸中清洗碗盘的日子里，就不时提醒自己上述那些感人事迹，我对自己说任何问题都不会长久存在，也不会一直影响我的人生，只要我能不断拿出行动，积极且有建设性的行动，那么那些问题就会迎刃而解。此外，我也这么想：“纵使我此刻的情况不佳，但依然有些值得感恩的地方，例如还有两位好朋友、脑筋也没错乱，甚至于还能呼吸” 我不断地提醒自己留意所想要的，别只看见问题却不见解决的办法。我更告诫自己，即使那些问题此刻困扰着我，但绝不会一辈子缠着我而不去。 因此，我决定不管在金钱上或心情上有多么不顺遂，都绝不让生命再陷在其中。同时我也认定，自己的命运并不是真那么糟，只是好时光尚未到来罢了。 我相信，只要能不断辛勤灌溉所种下的种子－－持续去做对的事情——那么就会走出人生的冬季、进入春季，多年看似不见成效的努力就终必有收成的一天。我不会再那么死心眼，一再重复做那相同的事，却寄望会有不同的结果；相反的，我要不断另辟新径，直到找着自己所想要的答案。 多方且一致地去尝试，凭毅力与弹性去追求所企望的目标，至终必然会得着所要的，可千万别在中途便放弃希望。这句话说来简单，但我相信你一定会从内心同意，就从今天起拿出必要的行动，哪怕那只是小小的一步。很多人会接受这个道理，但为何不马上拿出行动来呢?答案是他们害怕失败，在此我就要告诉各位，失败的另一层积极意义……