Many elderly people don't want to go to nursing home when they have trouble doing everyday tasks at home. close familly member often don't live nearby so they can't always help. And home medical care is expensive. over the past decade a different sort of home care industry's been spreading. it strives to help elderly people manage at home and provide some companionship. The arts persona reports.When Haugen's grandmother got too old to live at home by herself, his parents decided to take her in. After all they live just up the same road in Omaha in Nabraska. And Haugen remembers everybody chipped in to care for her, "helping her with her meals, encouraging her to eat her meals, helping her with her laundry; we were reminding her to take her medication at the right time of the day. we were keeping her also connected to her community. we make sure she get to her hair appointment every friday at one. she sees some of her old friends, which really enriched her life." Haugen was in his late twenty at this time. He graduated from the university of nabraska with a degree in finance and got a job at the headquarter of a large house cleaning franchise company. for years he's been trying to think up an idea for his own franchise chain, and it gradually dawned on him that maybe it was right under his nose that is what his family was doing for his grandmother. "my grandmother has 12 kids, 51 grandchildren, 50 great grandchildren, by the time she passed away, almost 101, and it seemed like it took everyone of us to keep her in a home environment. and the question in my mind, and lorry, my wife, is what are other families doing?" So back in 1994, when he was 31, haugen quit his job and he and his wife, lorry, started HomeInstead Senior Care to offer seniors a similar range of services. cooking, cleaning, rides to church or the hairdresser's. Within the 1st year it was profitable and business has never stopped growing. today HomeInstead has 425 franchises in the US and dozens more abroad serving more than 25 thousand elderly or disabled people.