Colour is the commodity packaging design is an important part of the goods, the image. As international economic activities, the booming commodity competitive in a sense is commodity packaging visual image of the competition. Therefore, in packaging design, colorific is becoming more and more important position and role. Based on the physiological and psychological function of color, the color that use, emotional rules of merchandise packaging design colorific reasonable use of national importance. Due to the packaging and logistics and sales have close relations, make packaging design rationalize can realize the market become rich and colorful. To satisfy people's cultural consumption demand, commodity packaging design is the culture we value of commodity packaging culture, establish and improve the design in the final analysis, it is the cultural features of packaging design.关键词: packaging design, The packaging cost, Optimization strategy, Colour,