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08奥运对中国经济的影响“奥运投入期”内，北京GDP年均增速将达11.8%同许多北京青年人一样，广东发展银行北京京广支行行长杨晓依正张罗给自己的汽车装饰国旗和五环旗。杨晓依说：“奥运从申办成功开始，就在有力地推动着我国经济增长。”7年前，奥运经济还是一个新词，现在大家都耳熟能详。但若问起什么是奥运经济，回答还是比较模糊。北京市经济社会发展研究中心副主任史利国认为，奥运经济，就是与奥运会有关的经济，这是一个广泛被接受的说法。奥运经济的内涵包括奥运营销、奥运商业推广、赞助商活动、广告、场馆建设、门票收入、转播权收入等。据北京奥运经济研究会的专家匡算，北京奥运经济内涵意义上的总收入大约为20亿美元。外延则涉及奥运与经济相联系的各个方面。有一点是肯定的，就是奥运给我们送来了巨大的经济蛋糕。数据说明，奥运经济对北京经济增长贡献明显。国家统计局北京调查总队、北京市统计局国民经济核算处提供的报告显示，在2005—2008年的“奥运投入期”内，北京市GDP的年均增长速度将达到11.8%，较“十五”期间提高了0.8个百分点，其中2007年受奥运影响GDP的拉动幅度增长最大，达到1.14%，2008年则为0.85%。2004—2008年间，奥运因素共拉动北京GDP增加1055亿元。对全国经济来说，奥运经济作用十分深远。根据北京体育大学体育经济与产业教研室主任林显鹏的研究成果，奥运产生的间接经济影响大约2500亿元，再加上直接经济影响3467亿元，奥运总体的经济影响大约为6000亿元。国务院发展研究中心专家陈小洪认为，奥运给中国经济送来的蛋糕实际上会突破这个规模。奥运经济影响着中国，推动着中国。这一点，企业体会很深。作为北京奥运会的赞助商，中国移动围绕奥运的商业推广计划做得十分细致，其核心是在消费者心目中铸造中国移动服务卓越的品牌形象。中国移动宣传部门有关负责人告诉记者，过去我们对奥运会TOP计划不甚明了，现在不仅熟稔奥运会合作伙伴的商务营销就是TOP计划，而且经营理念伴随着奥运经济的深入得到了质的提升。德国Heller公司上海代表处首席执行官韩海告诉记者：“奥运经济给中国企业带来了服务精细化，外包的水平越来越高了。”带来活力，也带来挑战经济基本面向好，“后奥运衰退”不会出现奥运经济，是中国发展的又一个跳板。因为，奥运经济给中国发展带来并创造了新活力。摩根斯丹利亚洲有限公司北京代表处首席代表杨凯告诉记者，这些活力表现是多方面的。首先，奥运经济直接体现在拉动GDP、提供就业岗位上，奥运结束后仍对旅游、物流等行业产生较大的带动作用。其次，奥运经济对改善经济结构有推动作用。北京及全国现代服务业的水平将会得到提升，规模将会扩大，从而在一定程度上推动我国经济结构的改善。其三是奥运有利于物质文明建设和精神文明建设。奥运不仅促进了基础设施建设，而且奥运筹办过程中所形成的经验和文化影响是长远的。国际奥委会主席罗格先生最近表示：“奥运会将给中国带来前所未有的开放。”事实上，开放既是中国经济30年来不断取得新成就的经验，更是未来中国经济保持成长性的动力。虽然奥运经济对中国经济增长的活力明显，但任何高估奥运经济给中国经济带来的增量，都是不客观的。清华大学博士傅保华说，毕竟北京经济总量在全国经济总量中所占比重较小，投资总量在占全国投资总量中所占比例也不大。正如国家统计局新闻发言人李晓超表示的那样，举办奥运会往往对经济会起到积极的推动作用，但对经济总量较大的国家影响没那么明显，经济发展的趋势主要取决于经济的基本面。奥运经济在给我们带来巨大机会的同时，也给经济发展带来了挑战。北京奥运经济研究会的专家提醒，要特别注意防止奥运主办城市出现“白象效应”和“蒙特利尔现象”。前者指奥运场馆闲置造成的经济浪费，如希腊雅典奥运会后场馆闲置；后者指奥运场馆建设的巨大投资造成加拿大政府不得不以增加奥运特别税形式填补亏空。就社会上普遍担心我国奥运后会不会出现经济低谷的问题，著名经济学家厉以宁表示，中国不会在2008年北京奥运会之后出现所谓的“后奥运衰退”。理由是，中国目前还处于工业化中期，由于更加重视环保和资源消耗率，固定资产面临大规模更新，中国工业仍将保持快速增长，服务业的重要性也在不断增强。对于北京经济是否会出现奥运后衰退，北京市政府主要负责人说，北京最具优势的服务业增长建立在全国向好的经济基本面基础之上，有理由相信，北京不会在奥运后出现大的经济波动。纵观奥运经济在近30年来的表现，奥运会运作的市场化程度越高，规避“后奥运经济风险”就越有效，对此，要有足够的准备和措施，北京正豪情万丈！（来源：人民日报）延伸阅读：奥运对经济影响各异从近期举办奥运会的国家来看，可以粗略地得出这样的结论，第一，往往举办前经济增速会有所加快，但对于经济总量相对小一些的国家，影响要明显一些。如1988年举办奥运会的韩国，举办前包括1988年经济增长都保持在10%以上的增速。第二，对经济总量较大的国家影响就没那么明显，如1996年举办奥运会的美国，举办前一年经济增长2.5%，当年增长3.7%，1997年的增长是4.5%The 2008 Olympic Games to China's economy"The Olympic Games, Beijing" input annual GDP growth will reach 11.8Many young people like Beijing, Beijing, guangdong development bank YangXiaoYi beijing-guangzhou sub-branches governors are prepared for his car decoration flag and rings. YangXiaoYi said: "the Olympic bid from beginning, success in effectively promote the economic growth in China."Seven years ago, the economy is a new, now familiar to everybody. But what if the economy, is asked to answer or obscure. Beijing economic and social development research center, deputy director of the economic benefits, the history that is relevant to the Olympic Games, the economy, it is a widely accepted. Olympic economy connotation including Olympic marketing, business promotion, the sponsor activities, advertising, construction, broadcast tickets income, income, etc. According to the Beijing Olympic economy research experts, Beijing Olympic economy density on the connotation of revenues for about 20 billion dollars. With the extension of the involved in all aspects of economic links.One thing is for certain, is the Olympic brought us great economic cake. Data shows, the economy growth contribution to Beijing. National bureau of Beijing municipal bureau of investigation and national economic accounting provides reports in 2005-2008 Olympic input ", Beijing with an average annual growth rate of GDP will reach 11.8, "tenth-five period increased 0.8 percent in 2007, including the influence of GDP by pulling the largest growth, reached by 1.14% 0.85%, in 2008. During the 2004-2008, Beijing GDP increase total pull factors 1,055 billion yuan.Of the national economy, the economic effect. According to the Beijing sport university sports economic and industrial department director LinXianPeng research achievements, the economic impact of indirect about 25 million yuan, plus direct economic impact 3467 billion yuan, the overall economic impact for about 60 million yuan. State council development research center ChenXiaoHong expert thinks, the Olympic Games to China's economy would actually brought the breakthrough in the cake.The Chinese Olympic economy, promote the Chinese. At this point, the enterprise experience deep. As Beijing Olympic sponsors, China mobile around Olympic commercial promotion plans do very meticulous, its core is in the minds of the consumers in China mobile service excellence of casting brand image. China mobile, the propaganda department officials told reporters, past the TOP of our plans, now only know the Olympic partner marketing is the TOP business plans and management concept with Olympic economy further got quality. German Heller company Shanghai representative office chief executive HanHai told reporters: "Olympic economy brings to Chinese enterprises, the fine service outsourcing higher level."Bring vigor, and also challengesBasic economic oriented, "not" after the recessionThe development of Chinese economy, is a springboard. Because of the economic development in China, and to bring new vitality and created. Morgan, Dan and Asia Co., LTD, Beijing chief representative "tells a reporter, the dynamic performance is multifaceted.First, the Olympic economy directly reflected in stimulating GDP, jobs, after the Olympic Games to travel, logistics industries of leading role. Secondly, to improve the economic structure of the economy. Beijing and the modern service level will be promoted, scale, which will expand in a certain extent promote the economic structure of our country. Thirdly is conducive to the construction of material civilization and spiritual civilization construction. Olympic Games is not only promoted the infrastructure construction, and the process of Olympic organising the experience and cultural influence is long. International Olympic committee President Jacques rogge said: "Mr Recent Olympic Games will bring China unprecedented open." In fact, open since China's economy has made new achievements in 30 years of experience, the future growth of China's economy.Although the economy of China's economic growth, but the energy to Chinese Olympic economy any overestimate the economic increasing, is not objective. Tsinghua university in Beijing, said dr FuBaoHua after the total economic volume in the economy in the proportion of total investment in small, the proportion of the total investment is small. As the national bureau of statistics said the spokesman for the bureau, li xiaochao, hosting the Olympics tend to economy will play a positive role in economic output, but the influence of national economic development, not so obvious mainly depends on the trend of economic fundamentals.Olympic economy in brought us great opportunities for economic development, but also brings challenges. Beijing Olympic economy research experts remind, we must pay special attention to prevent Olympic host city "elephants effect" and "Montreal phenomenon". The former refers to the Olympic venues idle economic waste, like Greece Athens Olympic venues, idle after, The latter refers to the Olympic construction investment caused great Canadian government had to increase the TeBieShui form fill deficit.Our society is worried about the economic lows will appear after the problem, the famous economist said, China is not li yining in 2008 Beijing Olympic Games after the recession after the so-called ". Reason is that China is still in middle industrialization, due to pay more attention to environmental protection and resource consumption, fixed assets, China faced massive updated industry will remain rapid growth, the importance of service industry in unceasing enhancement. Whether the economy will appear to Beijing after the Olympic Games, the Beijing municipal government principal recession in Beijing, said the advantage of services to build on the growth of good economic fundamentals basis, have good reason to believe that, in Beijing Olympic Games after the big economic fluctuations.Throughout the economy in nearly 30 years of operation, the higher the degree of marketization, avoid the "Olympic economy", after the effective risk, and will have enough preparation and measures, Beijing is inspiring! (source: People's Daily)Readings for economic impact of the OlympicFrom the perspective of the country to host the Olympic Games recently, can be roughly conclusion, first, often held before the economic growth will be somewhat faster, but for the total economy relatively smaller countries, affect significantly. If the Olympics in 1988, including Korea before 1988 in economic growth by more than 10 percent growth. The second, bigger countries in economic output is not so obvious to host the Olympic Games in 1996, such as the U.S. economic growth, held last year, growth 3.7% 2.5% in 1997, the growth is 4.5%

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