Nowadays, colleges and universities enroll an increasing number of students year after year. After four years of study, they have to meet more and more rivals in the labor market, usually many of them going home with no work at all, disappointed. With more graduates and less job vacancies, students are encouraged to start business of their own when they graduate from university. They may start take up anything they are interested in, make decision on their own, and obtain the fruit of their own labor. In this way, graduates will become more independent, imaginative and creative.
Recently, self-employment has become a popular idea among youngsters, college graduates in particular. Owing to favorable policies, a large number of graduates launch their own business as the starting line of career. Furthermore, some successful examples have already been reported in the newspapers and Internet.