企业发展英语作文

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and commercial servers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operates 284 retail stores in ten countries and an online store where hardware and software products are sold.Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977， the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$42.91 billion in its fiscal year ending September 26, 2009.For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009.

At the beginning, our company had only one employee, the employee who worked very hard with me in the first year. we had four employees from the second year, our sale achievement from ten thousand dollars upto one hundred thousand dollars. Today is the third years, our employees are increading to twenty, and the sale achievement have been increasing to two hundred thousand dollars. The company extends larger and larger due to all cadres and employees are working hard. Meanwhile, not only the employees increase, but also the office desks and equipments more and more. Themost important thing is that we are going to move our small office into a two thousand square meters on the twelve floor of the "Empire Building" in the center of the city. Then to create another splendid business achievement！在开始的时候，公司只有一个员工，在第一年里这位员工作非常努力。第二年我们有四名员工，我们的销售业绩从一万美元到十万美元。今天是第三年，我们的员工增加到了20名，和销售业绩已增加到二十万美元。本公司扩张越来越大，由于全体干部员工努力工作。同时，不仅员工增加，而且越来越多的办公桌和设备。最重要的是，我们将要把我们的小办公室搬到市中心一个两千多平方米十二楼的“帝国大厦”。然后去创造另外一个辉煌的业绩！

Currently the brand competitiveness is strong, how should we establish unified brand planning and development thoughts？1. Create brand first do productsGood product is brand survival of the company. For small and medium-sized companies, the brand construction foothold is first product, no good product, no brand category. High-quality products is to establish customer loyalty is the most critical factor. Consumer spending is products and non-enterprise name. Even the global top 500 enterprises, but also by the excellent products and service kn goods.To make products, in addition to guarantee the quality of the products, but also needs to be in the marketing of various links throughout the product promotion. Including the product name, concept, packaging, services and market of exhibition, marketing mode of unity. Product image of ascension is the foundation of ascension of enterprise image, apart from product to undertake corporate image of the mold, etc and no laying a foundation for the building is built, it is to cannot take the enterprise market building built.Look at the domestic successful brand - lenovo, haier, China mobile, etc, which is not to do first talk about brand products. Only by consumer product approval, can let consumer spending. Before entering the brand phase, consumers consider so is not only the quality of products, include brand personality, brand value, such as brand temperament, consumers will put perceptual element own personality and be fond of and brand to link, if brand language or behavior and consumer achieved resonance, can from numerous similar products ZhongTiao emerge.2. Find the good brand positioningBrand orientation, is the enterprise establish brand the premise and foundation. Without the proper positioning can only make the brand molding simulation ambiguity, or even self-contradictory, more walk more partial. So, for the small and medium-sized enterprises, it must create brands in for their brand clearly positioning. At the mention of brand name, can let consumer associations to the brand image. Brand positioning must and the product's personality concepts combined, so that it can let consumer is distinguished from other brands.When we see some brand and product, immediately to the brand to produce all sorts of lenovo, including its business scope, the enterprise slogan, product type, color product and so on, which is very important is this brand personality. This step if imprecise, will throw off the tables are a thousand miles. Such as mentioned Coca-Cola will associate to red and enthusiasm is bold and unrestrained, mentioned marlboro will associate a cowboy and free big-hearted. Red canned beverage WangLaoJi in obscurity is running after seven years, because to re-run brand positioning, pinpoint the "prevent heat to appeal to the point and fore, rapid racked red.3. Create a core competitivenessEnterprise core competitive ability is the most powerful enterprise's growth, the main driving force, is support enterprise long-term competitiveness of the basic ability, also make the enterprise with unique features and for the enterprise competitive advantage of strategic ability and push fast development of enterprises. Looking at the world top 500 enterprises, almost without not technical ability, innovation ability and strategy decision-making ability, enterprise culture, brand image, customer service and so on with unique expertise, such as IBM's service capability, 3M corporation product innovation ability, Toyota, the refinement capacity of McDonald's standardization ability, Mercedes, mechanical design ability, haier's market innovation ability, Microsoft product development capabilities.No core competitiveness, the brand has lack of soul, very easy for similar rivals transcendence. Only in the core competitiveness of the support, the brand can attain longevity.4. Shape brand imageAmong the small businesses have more outstanding brand image, product of the enterprise more and more popular, but following is similar product homogeneity competition. Similar products increasingly populated market, competition also adopted the same market promotion strategy, brand sales big as formerly, even if not through price war or a crescendo shopping, the market share will rapidly reduces, the crisis together can appear even "shock" status. So, to create a attract potential customer's brand image is the key to winning, the enterprise must develop long-term brand strategy, build the enterprise strong brand image.Each of consumer psychology and ability is different, their opinions to the brand is difference. Enterprise must be deciding in consumer memory left brand unique impression, such as enthusiastic, youth, fashionable, quality and riches and honour, etc, thus let the consumer in mind produce this brand evaluation. Mercedes is noble luxurious, BMW is honourable symbol of personality of expression, in the United States, with up to seventy percent of teenagers dream is to possess a pair of Nike shoes, they are to wear Nike shoes and honored, Nike "unnatural" advertising for its shape "sporting vanguard" image, is deeply rooted in adolescents' heart, make Nike become their favorite.Place, brand image should be according to the market demand and consumer psychology, the breakthrough thinking, from a new Angle, certain specific situations exhumate the new value, with good product quality image impress consumersIt is key to bring brand into the market.1 market research and analysisAny one item, if can't meet the needs of the consumers, and if no different from other opponents characteristics, if not own strength to support, if not call loud selling point, appeal point and benefits, hard to find in the market gun fired! Therefore, a product needs has above characteristic, must carry out early market investigation and analysis. Only investigation, only then can accurately grasp the demand of the consumers avoid rivals barriers and establish their own competitive advantage to the strong selling points, interests point to satisfy consumers'. That is: only in market research, on the basis of that we may in an appropriate manner suitable products for the right price sell to the right people.2 for new product promotion strategyA) new product developIn intelligent household new products listed in operating found, domestic enterprises is emphasized the speed of introducing new products, and has been belicving in speed zhisheng theory. But in fact, the speed with new product must be quality, performance stability is closely related to such factors as, emphasizing speed for blindly enterprise promoting new products successfully listed is not always favorable. Instead, we think, new product before listing according to consumer form necessary consumers to cultivate accumulation fast promoting new products growth, reduce the new product promotion failure has more realistic significance. Consumer cultivation is a very delicate planning, delicate in consumers' potential energy degrees of master. Most of the consumer market is the enterprise masterminded the result, also may be due to significant social events naturally formed, the enterprise needs to develop a pair of keen eyes. If consumers foster temperature less than may boil rawish meal, temperature over a certain limits and may become paste rice, so the quality requirements for the operator is higher.B) target market decisionTarget market (targeting) decision-making, requests the enterprise according to certain conditions and method for each segment market assessed, and determine their into the limits and emphasis, also is to find enterprise future "climatically almost". On the market segmentation, the company of each segment market, we evaluated to determine the scope and key, enter namely find enterprise future "climatically almost". For intelligent household product, customer mainly divided into the business clients and the home user to two categories, market potential estimation, business customers and home users than about 8:2. Based on the potential market and business customers buying decisions cycle (6 ~ 18 months) a long wait for a reason, intelligent household enterprise selling point shall first on business users, and then put on home users. In selecting target markets, the general new products to enter the market in the first year, marketing resources are limited, the enterprise can choose only the most opportunity to city and nearby city to enter the market.C) market orientation strategyMarket positioning is the enterprise for themselves and their products in the market to establish certain characteristics, shaping predetermined image. 目前品牌的竞争力强,我们应该怎样建立统一的品牌规划和发展思路吗? 1 创品牌首先做的产品 良好的产品品牌生存的公司。中小型公司、品牌建设立足第一产品,没有好的产品,没有品牌的范畴。高品质的产品是建立顾客忠诚度是最关键的因素。消费性开支是产品和非企业的名字。甚至是世界500强企业,也是以其优良的产品及服务名扬天下。 使产品,除保证产品的质量,但也需要在营销中各个环节在产品推广。包括产品的名称、概念、包装、服务和市场营销方式展览,团结。产品形象的提升是提升的基石企业形象、除了产品进行企业形象的塑造,奠定了基础等,并没有为建筑建成,它是无法以企业销售大厦建造。 看国内成功的品牌——联想、海尔、中国移动等,并不是做的第一件事谈品牌产品。只有消费者产品批准,可以让消费者消费。在进入品牌阶段,消费者认为所以不仅是产品的质量,包括品牌个性,品牌价值的品牌气质,消费者将会把感性元素的个性和喜好和品牌联络,如果品牌语言或行为和消费者达到共振,可以从众多的同类产品ZhongTiao出现。 2 找到良好的品牌定位 品牌定位,是企业建立起品牌的前提和基础。没有适当的定位,只能使品牌塑造仿真歧义、甚至自相矛盾,越走越片面的。因此,对于中小企业品牌,必须建立明确定位为他们的品牌。一提到的品牌,可以让消费者协会品牌形象。品牌定位必须和产品的个性理念相结合,以便它能让消费者有别于其他品牌。 当我们看到一些品牌和产品立即向品牌产生各种联想,包括它的经营范围、企业宗旨,产品类型、颜色等产品,这是非常重要的是该品牌的个性。这一步,如果不确切的,会散发出的桌是一个千万里。如提到,可口可乐将联想到红色和热情奔放,提到人万宝路牛仔和自由的洒脱。红色的罐装饮料WangLaoJi隐居在追赶七年,因为重新进行品牌定位,找出“防热呼吁点和脱颖而出,快速折磨红色。 3 创建一个核心竞争力 企业核心竞争力是最强大的企业成长、主要推动力,是支撑企业长期竞争力的基本能力,也使企业的特点和企业竞争优势的战略能力,推动企业快速发展。看世界500强企业之一,几乎没有不技术能力、创新能力、战略决策能力、企业文化、品牌形象、客户服务等的独特的专门知识,如IBM的服务能力,3M公司的产品创新能力、丰田、提炼能力标准化麦当劳的能力,曼莉琼丝,机械设计能力,海尔的市场创新能力,微软的产品开发能力。 没有核心竞争力,品牌缺乏的灵魂,很容易地相似的竞争对手的超越。只有在核心竞争力的支持,品牌可以获得长寿。 4。塑造品牌形象 在小型企业有更多的优秀品牌形象、产品的企业越来越大众化,但随之而来的就是类似的产品同质化竞争。类似产品日益充斥市场,竞争也采取了同样的市场推广策略、品牌销售大不如从前了,就算没有通过市场战争或增加购物、市场份额就会迅速降低,这场危机在一起可以甚至出现“震惊”状态。因此,创造一个吸引潜在顾客的品牌形象是致胜的关键,企业必须制定长远的品牌战略,塑造企业强大的品牌形象。 每个消费心理与能力是不一样的,他们的意见对品牌也会不同。企业必须决定和消费者心目中品牌独特的印象,这样了热情、年轻、时尚、质量、富贵等,从而让消费者在心里产生这种品牌价值评估。奔驰是高贵的豪华,宝马是尊贵人格象征符号表达,在美国,有70%的青少年的梦想是拥有一双耐克鞋,他们要穿耐克鞋和荣耀,耐克“不自然”的“体育形状广告的先锋战士”形象,都是深深扎根于青少年的心,使耐克成为他们最喜欢的。 地方,品牌形象,应按市场需求和消费心理,突破思考,从一个新的角度,某些具体情况发掘产品的新值,以优良的产品质量形象打动消费者 如何将品牌推向市场是关键。 1 市场研究和分析 任何一项产品,如果不能满足消费者的需求,如果没有不同于其他对手特点,如果不是自己的力量支持,假如不叫大卖点、情趣点和利益,在市场上很难找到一炮打响!因此,产品需要具有以上特点,必须实施前期的市场调查和分析。只有调查,只有这样才能准确地把握消费者的需求避免竞争对手障碍,建立自己的竞争优势,以强烈的卖点,利益点来满足消费者。那就是:只有在市场调查,在此基础上我们可以以适当方式合适的产品,为正确的价格卖给了正确的一批人。 为新产品推广的策略 A)新产品开发 在智能家居新产品上市操作发现,国内企业强调推出新产品时的速度,并一直信奉速度智胜理论。但事实上,速度必须以新产品质量、性能稳定等因素密切相关,强调盲目速度成功上市企业推销新产品并不总是有利。相反,我们认为,新产品上市前根据消费者形式培养积累必要的消费者推销新产品快速增长,减少失败新产品推广具有更为现实的意义。消费者培育无疑是一项非常微妙的规划、精致的消费者自身的潜能理学硕士学位。大部分的消费市场是企业策划的效果,也可能是由于自然形成的,具有明显的社会活动,企业需要发展一双敏锐的眼睛。如果消费者培养温度低于可以煮夹生饭,温度超过一定范围和可能成为粘贴水稻,所以质量要求经营者较高。 B)的目标市场决定 目标市场(对准)决策,要求企业按一定的条件和方法为每个细分市场进行评估,并确定其进入范围和重点,也是对发现企业未来“用武之地”。在市场细分,公司的每一个细分市场,我们评价,以确定的范围和关键,也就是进入发现企业未来“用武之地”。为智能家居产品、客户主要可分为业务客户和家庭用户两大类,市场潜力的估计,商业客户及家庭用户超过八2。基于潜在市场和商业客户购买决定循环(6 ~ 18个月很长一段等原因,智能家居企业卖点应先业务用户,然后穿上家庭用户。在选择目标市场、广大新产品进入市场的第一年,营销资源是有限的,企业只能选择最有机会城市和城市附近进入该市场。 C)市场定位策略 市场定位是企业为他们和他们的产品在市场上树立一定的特点,塑造预定的形象

For success: we stand out from other companies not only because of our innovation and technical expertise in automotive manufacturing, but also because of our corporate culture, which is extremely important for us to maintain and develop in a sustainable way. After all, long-term success can only be based on laying a solid cultural foundation for first-class sports performance: matching what we have High quality vehicles and services, we have always maintained a first-class corporate culture. Therefore, we are looking for employees with team spirit, independent enterprising spirit and unconditional desire of continuous learning.We firmly believe that as long as you don't try to do better, you will no longer be a good team. Equal opportunities and diversified customer orientation are the key to the success of our company. Customers are the core of all our work and must be beneficial In order to respect customers, trust and fairness, we respect management based on mutual trust, trust based on sense of responsibility and fair trust.Employees know what makes employees our most powerful success factor. That's why personnel decision-making is the most important factor.中文翻译：为成功：我们站在从其他公司中脱颖而出，不仅是因为我们在汽车制造方面的创新和技术专长，还因为我们的企业文化，保持这种文化并以可持续的方式发展对我们来说是极其重要的毕竟，长期的成功只能建立在为一流体育奠定坚实的文化基础性能：匹配我们拥有高质量的车辆和服务，我们一直保持着一流的企业文化。因此，我们正在寻找具有团队精神和独立进取精神以及不断学习的无条件愿望的员工，我们坚信，只要你不再努力做得更好，你就不再是一个好的团队，平等的机会和多元化的客户导向我们的客户是我们公司成功的关键，客户是我们一切工作的核心，必须从效益的角度来评价我们所做的事情的结果，为了尊重客户、信任、公平，我们以互信为基础的尊重管理，基于责任感和公平的信任员工知道什么使公司员工成为我们最强大的成功因素这就是为什么人事决策是最重要的因素。

实话，我的作文不好不过你可以自己用中文写一篇，然后有有道词典直接选中后翻译成了，

其实企业形象，一定是对外人的展现，你的网站、小程序、公众号、宣传册、装修环境等等，这些都是可以对外展示的，当别人看到这些的时候觉得高大上，你的企业形象立马就起来了。这些都要花钱的，都不太简单，所以再加一条，你的职业程度或者你团队的职业程度。职业程度具体表现如下1、穿着及商务礼仪2、谈话的专业程度（一定要有话术，并不断修改）3、做事的专业程度这些会直接呈现给你的客户，我感觉这才是最重要的点，但是算是最不好提升的了。In fact, the corporate image must be displayed to the outside world. Your website, small programs, WeChat official account, brochures, decoration environment, etc. can all be displayed to the outside world. When others see these things, they feel tall, and your corporate image immediately rises. These all cost money, and they are not very simple, so add another one, your professional level or the professional level of your team. The specific performance of professional level is as follows: 1. Dressing and business etiquette 2. Professional level of conversation (must have speech skills and be constantly revised) 3. Professional level of doing things will be presented directly to your customers. I think this is the most important point, but it is the most difficult to improve.