Product is the core of the enterprise, in a bid to guarantee their life cycle within the maximum profits, wisdom, corresponding marketing strategies. By using the product life cycle theory, Analysis of the product life cycle of different stages for different marketing strategies for enterprise marketing reference. First an overview of the product life cycle theory. Product life cycle is the product through research and development, market access, Until withdraw from the market so far have been through the process all the time. Product sales and profits with the change of time, the product life cycle is divided into input period, growing up, maturity and the recession four stages. Subsequently, based on the products in their life cycle by showing different stages of different characteristics, Details on how to deal with product life cycle stages of the different characteristics of the marketing strategy. Meanwhile, the case illustrates the use of different marketing strategies in different product life cycle and the importance of the uniqueness .
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