11 value system 价值体系the principles of right and wrong that are accepted by an individual or a social group; 12 market share 市场占有率。Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company13 product technology 产品技术、质量执行标准 Technology. Quality Executive Standard14.primary research 初级研究 Primary research (also called field research) involves the collection of data that does not already exist. This can be through numerous forms, including questionnaires and telephone interviews amongst others. this information may be used in such things as questionnaires, magazines, and Interviews15. macro information 宏观信息（这个不太清楚）16 per capita GNP 人均国民生产总值The Gross National Product of a particular country is the total dollar value of all goods produced within that country’s border divided by the population of the country17 export management company 出口管理公司。A private firm that serves as the export department for several producers of goods or services, either by taking title or by soliciting and transacting export business on behalf of its clients in return for a commission, salary, or retainer plus commission.18 economies of scale 规模经济Economies of scale are the cost advantages that a firm obtains due to expansion19 preferential tax treatment 税收优惠 20. proactive motivation 主动性动机好累哦我。。就这么点分了。。
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