From 1997, until 2000, " Harry Potter, " a year after this in 2003, three, 2005 and 2007. It is in the world has created more than 300 million copies, as there was no parallel in history. The miracle. At the same time, " Harry Potter" in the children's book publishing industry created a lot of precedent, such as publishing books for children was established for the first time the cover design studio, from children to adult readers etc.. So all-round, large-scale, innovative marketing activities as a marketing general mobilization, effect is spectacular.
" Harry Potter " is also the success of the children's books to the adult market sample. This, in addition to the government's reading promotion activities play a role, Bloom Salisbury ( Bloomsbury Publishing PLC ) use of World Book Day and advertising and other forms, and actively to the adult to do publicity and guidance, also make this book market invisibly expanded.
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