The marketing strategy and terminal managementThe first part: regional market marketing strategies and team constructionThis articleThe core is the second-ranking marketing workMarketing management, the most important is not the details, but find work work: why do we want to be engaged in the job? It for me, for I had contact with people who have any effect and meaning?Fundamentally solved above two problems, and will help us effectively play its influence. Influence is leadership. Excellence, leadership, its decayed for magical drastic changes in the environment in the same vision calls for people to advance together.Second, the investigation and analysis of the regional market1) market potential evaluationResponding to consumer condition analysisResponding to competition condition analysisResponding to industry analysisResponding to enterprise resources analysis2) regional markets combat panoramaResponding to analysisResponding to set goalsResponding to make sales mapResponding to the market differentiationResponding to take "the strategy" or "strategic" > fretting with competitorsThird, the regional market expansion and maintain1) fast into the regional marketResponding to buildup "into"Adopts "offensive" to enterAdopts "with" enterAdopts "contrarian" enterResponding to regional market core strategy2) regional market expansion strategyResponding to the price as the leading occupy strategyResponding to advertising for leading occupy strategyResponding to channel for leading occupy strategyResponding to service as the leading occupy strategyFour, regional market channel strategyResponding to the product salesResponding to the channelResponding to the dealerResponding to the evaluation and management dealerResponding to the contradiction between the different distributorsResponding to the contradiction between the direct and the dealerResponding to channel sales team managementResponding to think - distributors that bigger is better? The more good?Five, the establishment of regional sales teamResponding to the team composed: marketing director branch manager office manager (+ + + sales assistant to regional managerResponding to become an excellent team leaderResponding to the efficient team1 and 2, clear goal between members of mutual trust, members have relevant skills and able to complement 4, 5, the highly effective communication and loyalty, and has an excellent leader 7, have good internal and external support environmentResponding to the sales team selectionResponding to the sales team performance managementResponding to the sales teamThe second part of the regional sales: big customer development and maintenancePreface: big customer management and development of summaryWhat is responding to customerUndoubtedly, buying big must be large customer, but the sales or profit as the only standard to determine the client is not comprehensive. From the overall and long-term consideration, client shall include the following:1, with industry leading role of customer: no matter how much their purchases, will bring strong exemplary role.2, the potential customers buy has sustained a: often, its value is not a large single small than.Customer: with good credit, the company business clients of the risk is very low.Responding to customer management development model and stageResponding to regional operation modelA customer development and sales strategy:After 1)Responding to our sales of is whatResponding to our advantage is whatResponding to our shortcomings is whatWho is the second-ranking rivalsResponding to customerWhy would we choose adopts customer2) will this walkover matchResponding to the integration of resources, establish advantageResponding to lock objectives, will this walkover matchAccording to different customers, sales model1) marketing mode decision enterprise successResponding to the establishment of innovative thinkingResponding to focus cost controlResponding to a win-win situationResponding to regard a long-term cooperationResponding to customer experience. Outstanding2) effective customer demand analysis and sales modelResponding to customer requirementsResponding to customer purchasing costResponding to customer's decision makersResponding to customer purchase periodResponding to our competitorsResponding to customer characteristics and habitsResponding to the real demand of clientsResponding to how we meet customerThird, according to the sales strategy of SPIN consultantAdopts traditional sales leads and modern sales leadsResponding to questions? What is the SPINAdopts closed questions and open questionsResponding to questions to reinstate SPINResponding to questions SPIN attention 积分给我吧