Reasonable packaging and marketization Abstract Packaging design is the color of an important component of the commodity image reproduction. International economic activities as the rapid development of competitive products, in a sense, it can be said that the visual image of packaging competition. Therefore, in the packaging design of the status and role of color more and more important. In this paper, color the physical, psychological function described the feelings of the law of the use of color that the packaging design of the national colors of the importance of rational use. As a result of packaging and logistics and marketing is closely related to the rationalization of packaging design can be achieved this market has become rich and colorful. To meet people's demand for cultural consumption, cultural packaging design can not but arouse our attention to packaging the final analysis, the culture of design is to establish and improve the packaging design of cultural identity. Keywords: packaging design; packaging costs; optimization strategy; color;
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