简单销售英语口语

外贸人常用的英语口语对话

作为经常与老外打交道的外贸人，应该会应付各种场合的情景对话。当然，很多人会自认为口语好，能应付，但是，一些话语的细节是否使用得周到，就需细细揣摩了。下面是我为大家带来的外贸人常用的英语口语对话，欢迎阅读。

1. 如何招揽顾客

一般程序：招呼—问候—寻找相关话题—理出商谈头绪。所以，打招呼很重要，无论顾客有没有表现购买意愿，您都应该上前问候一句：“What can I do for you?”或“May I help you?”，也可说：“Can I be of any assistance?”，如果是熟客，可简单说声：“Good afternoon, madam. Something for you?”

2. 如何打开话题

如果顾客不置可否或表现出不耐烦的样子，决不可轻言放弃，可以先说： “Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临，买不买都没关系)”，然后婉转地问：“Are you looking for something?”。

3. 如何拉近距离

首先表达自己身份，甚至可以交换名片，然后说些常用客套话，为后来的推销铺路。一句：“Would you mind my recommending?”十分有用。

4. 如何游说购买

初次见面就开门见山、滔滔不绝的做法已经落伍。当你要说服顾客时，最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。

5. 如何展示商品

可以说：“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时，则用“As you can see, ~(正如您所见，~)”

6. 如何拖延时间

争取时间以便长期抗战要有技巧，再心急也要说“Please take your time”(慢慢看/参观)或“Go right ahead, please.”(随便参观)。根据情况也可通过闲聊进入主题，让顾客有一定时间考虑。

7. 如何选取工具

广告信函、海报、优待卷等都是销售的有效辅助工具，所谓“百闻不如一见”，一边看商品，一边听解释，才更易进入状况。所以“I'll send you our D.M.”(我会寄给您产品的广告信函)很有说服力。

8. 如何利用店铺开张

店铺开张和周年庆典都是很好的宣传机会，因为本店新开张，因此给予优惠，或进一步说明“If you would kindly recommend our establishment to your friends, the favor will be greatly appreciated”(如果您将本店介绍给您朋友，本店将十分感激)

9. 如何劝客户抓紧购买

店铺出清存货时是购买价廉物美的货物的好时机，您可以说“I understand there's not much left over”(存货不多)

10. 如何接受电话预定

除非是熟客，双方足够信任，否则，餐馆、旅店通常的电话应对方式是“What time can we expect you ?”(您几点来?)

11. 如何给客人菜单

餐厅里，引领顾客落座后通常递上菜单“Good evening, sir. Here's the dinner menu”捎待一会，再询问“May I take your order ?”(您要来点什么?)

12. 如何引客人入座

可以先询问“How many people, please ?”(请问几位?)以及“Do you have a reservation ?”(您订位了吗?)，接下来就应该“Where would you prefer to sit ?”(您喜欢坐哪?)而引客人入座了

13. 如何招呼顾客

应主动说“How do I address you?”，然后再进行下一步骤。

14. 如何让顾客稍候

成功的推销是要建立良好长久的服务。忙不过来时，殷勤地一句“Would you mind waiting for a while?”(不介意稍候片刻吧?)足以奠定成功的基础。

15. 如何让顾客说“买”

双方谈得热烈的时候，说上一句“It's going to be the pride of our company.”(这将是本公司的荣幸)可以收到意想不到的奇效。

16. 如何促使顾客下决心

顾客犹豫不决时，您必须锲而不舍地游说，常用“Think about the advantages you will get.”(想想您能得到的利益)有利于出时顾客下决心购买。

17. 如何取出样品

顾客只有直接接触产品才有可能激起购买欲，所以“I have some sample”必须手口并用才有效果。

18. 如何针对多人游说

女性购物常常成群结队，所以您要多角度揣摩消费者喜好。在叽叽喳喳的意见中，找出主要购买者，对她说“Please insist your taste and need.”(请坚持您的品位和考虑实际需要)

19. 如何应付挑剔的顾客

挑剔的顾客主管意识极强，所以要避免正面争论，实在不行，记得说句“I'm very sorry we couldn't help you, sir.”(很抱歉，我帮不上什么忙)。

20. 如何说明种类齐全

有时候，与其说得唾液横飞，不如用来阐明重点。客人想知道公司产品的.种类时，肯定地说上一句“Various”就已足够。

21. 如何让顾客试穿

展示商品的下一步就是顾客试穿了，可以说“Please try on whichever you like.”(随便试)或“Would you like to try it on?”(要不要试穿一下?)

22. 如何说明用途

商品要买得好，推销员对商品必须有足够的了解，说明使用方法的简易及商品的来用性，往往有利于顾客下决心购买，所以一句“Well, the self-filling device is simple.”(这种自动充墨装置十分简单)对您的推销术有举一反三之效的。

23. 如何介绍新产品

优秀推销员除了要有说服力、自信心和洞悉顾客心理的能力外，还要能经常介绍公司的最新或最畅销的产品。可以说“This is our newest product.”或 “This is our most recently developed product.”(这是我公司最新产品)，甚至还可以强调 “They are of the newest patterns that can be obtained in town”(这个款式目前在市面上绝无仅有)。

24. 如何说明产品特色

面对令人眼花缭乱的产品，特色是顾客考虑的要素之一。所以，把“Its durability will be an agreeable surprise to you.”(它的耐久性将让您吃惊)常挂嘴边是必要。

25. 如何介绍设计师风格

顾客对衣饰的品位越来越高，所以必须掌握顾客的特殊喜好，下面的句子就显得很重要：“Do you enjoy the Italian style?”(喜欢意大利款式吗?); “Let me introduce the designer's.”(让我为您介绍设计师所设计的)

26. 如何帮客人搭配

推销致胜的关键是要懂得搭配之道。如今的顾客已不是因为需要，或是因为缺乏而购买衣物，而是为了搭配原有物品，比如西装配领带，上衣配裤子等等。因此，“The gray one suits you well”(灰色比较适合您)之类的句子，就成了流行的推销用语。

27. 如何推荐特卖品

一般而言，每家商号都自己的特色或特制品，这句“It's our specialty”(这是本店的特制品)要用得很娴熟。总之，无论是推销的商店，还是推销本身都要风格独具，才能立于不败之地。

28. 如何提出保证

保证有很多种，如保证期(warranty)、耐用性(durability)、新奇度(novelty)、价格低(reasonable price)等等。可以使用“It has a five- year guarantee against mechanical defects”(机件保用五年)之类的语句。

29. 如何附送赠品

附送赠品是经久不衰的推销手法，因此，像“That includes an extra pair of shoelaces and a bottle of polish”(附送鞋带一对及鞋油一瓶)这类的说法是能讨顾客欢心的。

30. 如何讨论款式

与顾客讨论款式，既能对顾客表示尊重，又能抓住顾客的实际需求。像 “How do you like this one?”(您觉得这件如何?)或“Will you not try that one?”(试试那件怎么样?)这类话语往往是讨论的前奏，如果能加上“This style is quite elegant, I think you'll like it.”这句话，则交易更易成功。

1.After you.你先请。

这是一句很常用的客套话，在进/出门,上车得场合你都可以表现一下。

2.I just couldn't help it.我就是忍不住。

这样一个漂亮的句子可用于多少个场合?下面是随意举的一个例子：I was deeply moved by the film and I cried and cried.I just couldn't help it.

3.Don't take it to heart.别往心里去，别为此而忧虑伤神。 生活实例：This test isn't that important.Don't take it to heart.

4.We'd better be off.我们该走了。 It's getting late.We'd better be off.

5.Let's face it.面对现实吧。常表明说话人不愿意逃避困难的现状。 I know it's a difficult situation.Let's face it, OK?

6.Let's get started.咱们开始干吧。

劝导别人时说：Don't just talk.Let's get started.

7.I'm really dead.我真要累死了。

坦诚自己的感受时说：After all that work, I’m really dead.

8.I've done my best.我已尽力了。

9.Is that so? 真是那样吗?

常用在一个人听了一件事后表示惊讶、怀疑。

10.Don't play games with me! 别跟我耍花招!

11.I don't know for sure.我不确切知道。

Stranger：Could you tell me how to get to the town hall?

Tom：I don't know for sure.Maybe you could ask the policeman over there.

12.I'm not going to kid you.我不是跟你开玩笑的。 Karin：You quit the job? You are kidding. Jack：I'm not going to kid you.I'm serious.

13.That's something.太好了，太棒了。

A：I'm granted a full scholarship for this semester. B：Congratulations.That's something.

14.Brilliant idea!这主意真棒!这主意真高明!

15.Do you really mean it? 此话当真?

Michael：Whenever you are short of money, just come to me. David：Do you really mean it?

16.You are a great help.你帮了大忙

17.I couldn't be more sure.我再也肯定不过。

18.I am behind you.我支持你。

A：Whatever decision you're going to make, I am behind you.

19.I'm broke.我身无分文。

20.Mind you!请注意!听着!(也可仅用Mind。)

Mind you! He's a very nice fellow though bad-tempered.

21.You can count on it.你尽管相信好了，尽管放心。 A：Do you think he will come to my birthday party? B：You can count on it.

22.I never liked it anyway.我一直不太喜欢这东西。

当朋友或同事不小心摔坏你的东西时就可以用上这句话给他一个台阶，打破尴尬局面： Oh, don't worry.I'm thinking of buying a new one.I never liked it anyway.

23.That depends.看情况再说。

I may go to the airport to meet her.But that depends.

24.Congratulations.恭喜你，祝贺你。

25.Thanks anyway.无论如何我还是得谢谢你。

当别人尽力要帮助你却没帮成时，你就可以用这个短语表示谢意。 26.It's a deal.一言为定

Harry：Haven't seen you for ages.Let's have a get-together next week.

Jenny：It's a deal

Your T shirts can find a ready market in the eastern part of our country. 贵国的T恤在我国东部市场很畅销。 We all understand that Chinese slippers are very popular in your market on account of their superior quality and competitive price. 我们都知道中国拖鞋因价廉物美而畅销于你方市场。 This product has been a best seller for nearly one year. 该货成为畅销货已经将近1年了。 There is a good market for these articles. 这些商品畅销。 There is a poor market for these articles. 这些商品滞销。 There is no market for these articles. 这些商品无销路。 Your bicycles find a ready market here. 你们的自行车在此地销路很好。 They talked over at great length the matter of how to increase the sale of your products. 他们详细地讨论了怎样增加你方产品的销售。 Please furnish us with more information from time to time so that we may find outlets for our stationery. 由于对此货物的需求将不断增加，请提前补充货源。 They are doing their utmost to open up an outlet. 他们正在尽最大努力以打开销路。 Our demand for this product is steadily on the increase. 我们对该产品的需求正在稳步地增长。 We are sure that you can sell more this year according to the marketing conditions at your end. 根据你地的市场情况，我们确信今年你们有望销得更好。 Packing has a close bearing on sales. 包装对产品的销路有很大关系。 We are trying to find a market for this article. 我们正在努力为此项商品找销路。 We regret we cannot find any market for this article. 我们很抱歉不能为此项商品找到销路。 According to our experience, these handicrafts can find a ready market in Japan. 根据我们的经验，这些手工艺品在日本销路很好。 We can discuss further details when you have a thorough knowledge of the marketing possibilities of our products. 等你们全面了解我们产品销售可能性之后，我们再进一步细谈。According to your estimate, what is the maximum annual turnover you could fulfill? 据你估计，你能完成的最大年销售量是多少呢？ The market situation is not known to us. 我们还不了解市场情况。 Your market still has great potential. 你们的市场仍有很大潜力。 There are only a few unsold pieces. 只有几件商品未售出。 Words and Phrases salable 畅销的 popular 有销路的 find a market 销售 selling line 销路 trial sale, test sale, test market 试销 salable goods 畅销货 popular goods 快货 the best selling line (the best seller) 热门货 to find (have) a ready market 有销路，畅销 to have a strong footing in a market 很有销路 good market 畅销 poor(no) market 滞销 goods that sell well 畅销货 sell like wild fire 畅销，销得很快（二） Promoting the sale of your suits has proved successful. 推销你们的西装还很顺利。 There appear to be no difficulty in marketing these products. 在市场上推销这些产品似乎没有什么困难。 We learn that you have years of experience in pushing the sale of porcelain products. 我们得知你们在推销瓷器方面很有经验。 Meanwhile, we should like to know your plan to push the sale of our products. 同时，我们很想了解你方推销我们产品的计划。 You are experienced in promoting the sale of our craft paper. 你方在推销我们的牛皮纸方面很有经验。 I can assure you we've spared no effort and spent quite a sum of money in pushing the sales of your products. 我可以向你保证在推销你方产品时，我们从没放松努力，并且动用了大量的资金。 We've spared no effort in promoting the sale of your products. 我们为推销你们的产品是竭尽全力的。 Our salesmen have worked hard to push the sale of your products here, there and everywhere. 我们几个推销员努力工作，四处奔走。 Thanks for all the work you've done to promote the sale of our products. 感谢您为推销我们的产品所作的努力。Words and Phrases selling techniques 推销技术 selling and administrative expense 推销及管理费用 selling concept 推销观点 Additional Words and Phrases selling 卖的；出售的；销路好的 sell 卖；销售；有销路 sales agent 代销人；销售代理商 sell at a bargain, sell at a profit 廉价出售 sell goods at a high figure 高价出售 sellers' market 卖方市场 buyers' market 买方市场 selling price 售价，时价 selling season 销售季节 marketing mix 销售综合方法，销售策略 marketing establishment 销售企业，销售公司 consumer media 销售方面的宣传工具 sales person 推销员，售货员（包括男、女） salesman 售货员 saleslady, salesgirl, saleswoman （口语）女售货员 sales clerk 男（女）售货员（美国口语） marketing managers 推销经理 market test 销售实验 dumping 倾销 sporadic dumping 偶尔倾销，非持久性倾销 predatory dumping 掠夺性倾销 International Dumping Code 国际反倾销法 marketing system 销售体系 sales promotion 促销 marketing strategies 销售策略 market segmentation 市场分割 selling cost 销售成本 selling expense 销售费用 selling operation 销售业务 selling profit 销售利润

如何用英语向客户推销产品?

英语是一种西日耳曼语支，最早被中世纪的英国使用，并因其广阔的殖民地而成为世界使用面积最广的语言。下面是我收集整理的用英语向客户推销产品，欢迎大家分享。

Jennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd小姐参观公司的新产品。他当然要借此机会大力推销这项新开发成功的商品。如何利用短短一两分钟的时间最大吸引对方的兴趣，得要事先花费一番心思了！

Mr. Mckenzie, Mr. Lloyd, let me take you to our showroom. I think youll be interested in seeing some of our latest innovations in microwave ovens.

This is Actions pride and joy, the Kitchen Master. Its only a prototype but its a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well.

Its main design feature, and key selling point, is the "Correct Cook" option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, "Correct Cook" makes it virtually impossible to over or under cook food. You wont find this feature in any other microwaves.

You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future.

Mckenzie先生、Lloyd先生，让我带二位到我们的展示室参观。我想你们一定很想看看本公司最新型的微波炉。

这是“大厨师”，本公司引以为傲的产品。您现在所看到的只是个初步的样品，但它代表我们未来智能型产品线的主力。公司全体对这个微波炉都感到十分兴奋，在试用的时候，它表现得无懈可击。

这项产品设计上的主要特色和卖点，是它的“真会煮”装置；里面装有一个感应器，可探察食物究竟熟了没有。所以基本上，有了“真会煮”设计后，就不可能有食物煮得太烂或半生不熟的情况发生；这项特点是其它微波炉所没有的。

两位得承认，这项特色对西方惯用微波炉的使用者，很具吸引力。Action公司也深信，像“大厨师”这种智能型的产品，将会是未来的潮流趋势。

短语解说

pride and joy 最让人引以为傲的人（事或物）

这是口语用词。当你觉得某个人的表现、或某件事物让你感到骄傲和高兴，而且可以拿出来炫耀的，都可以说是你的"pride and joy"。

My departments pride and joy has to be its latest award for productivity and efficiency.

我的部门最令人感到骄傲的，就是最近获得了生产效率绩优奖。

smart product 智能型产品

"Smart"原用来形容人，指其脑筋灵活、反应巧妙。因此，若有一样产品称得上"smart"，即表示它的设计和功能很灵巧，能省掉使用者很多麻烦，就像它也有脑筋一样！如蒸汽熨斗在达到某个设定温度后，会自动切断电源，即是一例。

Germany is leading the way in producing and marketing smart products.

德国在制造与行销智能型产品方面，居领导地位。

trial run （新产品的）试用；测试

这个词组有两个意思：一指在某项新产品刚开发完成时，测试其功能，看它是否符合当初预定的功能。一指消费者在购买产品之前，先试试它的.功能，如果一切令人满意，才决定买下。"trial",尝试。

We were very disappointed with the results from the new cars first trial run.

在首度试开之后，这辆车让我们非常失望。

selling point 卖点

这个词组是销售上的名词，指一项商品的各个特性中，有一点可以强调出来，作为吸引顾客购买的重点特色。"Point",重点。

But, sir, I cannot sell a product that has no obvious selling points. Thats impossible!

但是，先生，我没办法卖一项没有任何突出卖点的产品呀！那是不可能的！

wave of the future 未来的潮流；趋向

这也是个口语说法，表示某事或某物在将来会受重视或欢迎；同时也意味着这件事物具有创新性。"Wave"，波浪，潮流。

As far as Im concerned, economic, not military power, is the wave of the future.

就我所知，未来主导世界的，是经济实力，绝不是军事强权。

句型总结

●提议看产品

1. Mr. Mckenzie, let me take you to our showroom.

2. How about taking a look at our latest products in our showroom?

3. If you have time, Id like to take you to our showroom.

与客户讨论告一段落后，可转移话题，提议另一件事：新产品。用语以"Let me…","How about"或"If…, Id like to…"表示礼貌性的建议。

●产品优缺点

1. Its only a prototype, but its a prime example of our future line of smart products.

2. This oven is just an example, but its going to be our future line of smart products.

3. This model hasnt been marketed yet, but we know its going to be a top-seller.

在参观者看到产品之前，宜先说明该产品目前的状况。所使用的句子，前半部可先说稍有疑虑的一面（例如它只是个初步的样品，尚未正式生产），接着再强调好的一面。主要句型的结构是"Its only…, but its…"。

●强调特性

1. Basically, "Correct Cook" makes it virtually impossible to over or under cook food.

2. Essentially, "Correct Cook" is mistake-proof.

3. The bottom line here is that "Correct Cook" is mistake-proof.

强调该产品最特殊的功能，较易让听者留下深刻的印象。可运用的关键词有："basically"（基本上）和"essentially"（实质上），都是加重语气的字汇。

● 吸引用户

1. You must admit this type of feature will appeal to the many microwave users in the West.

2. You have to agree that this feature will appeal to the many users of microwaves in the West.

3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.

此段应直接指出这项产品的功能，因为这对将来要销售这项产品的两位客户，是最具说服力的。句型用"You must admit…"，不但加强说服力，而且让对方难以反驳。

结构分析

在非正式的场合介绍产品时，态度不宜过分积极，因为这样反而会给人压迫感。应该抓住该项产品最出色的特性，强调它能提供使用者的益处，就能令参观者留下深刻印象。

1. 邀看产品

以礼貌的语气邀请对方参观产品展示室。

2. 其优缺点

提出产品的优缺点，可同时说明改良的经过。

3. 强调特性

强调产品最主要的特性，以及该特性带给使用者的好处。

4. 产品潜力

以婉转而具说服力的语句重申该项产品将带来的利益。

1.本产品适用于：This will appeal to...

在为某种产品做广告时非常有用的一个句型。把这个句型背下来的 (1:英语口语中会很有用。

例：

本产品主要适用于单身男性。

A Then perhaps we can promote it at sporting events.

2.我们的主要消费人群为……：Our main target is...

介绍产品销售对象用“main target”这个词组，以“our main target is 为开头来做广告，马上就可以开始一段很精彩的商务对话。相似的句型为 service is mainly targeted."”。

例：

我扪的主要消费人群为家庭主妇。

Our main target is housewives.

3.我们把放在上：We focus on...

为产品做广告时，如果要表达“把……作为”可以用这个句型。

例：

我们把放在青年人消费市场上。

That seems like a good plan.

4.市场调查显示...：Market research shows...

汇报市场调査结果时，需要在“market research”或者“market survey" 后接上“show”这个词来阐明调査结果。

例：

市场调查显示，那个地区居住着30万名青少年。

Market research shows that there are 300，000

5.我们会在……做广告：We'll advertise...

如例句所示，在通报市场调査结果及广告手段时，可以在动词“advertise” 后接 "local radio” “online” “on the subway” 及 “in all the major papers” 等，这是个经典句型。

例：

我们会在几家不同的报纸及杂志上做广告。

We advertise in several different newspapers and magazines.