产品展示英文对话

如何用英语向客户推销产品?

英语是一种西日耳曼语支，最早被中世纪的英国使用，并因其广阔的殖民地而成为世界使用面积最广的语言。下面是我收集整理的用英语向客户推销产品，欢迎大家分享。

Jennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd小姐参观公司的新产品。他当然要借此机会大力推销这项新开发成功的商品。如何利用短短一两分钟的时间最大吸引对方的兴趣，得要事先花费一番心思了！

Mr. Mckenzie, Mr. Lloyd, let me take you to our showroom. I think youll be interested in seeing some of our latest innovations in microwave ovens.

This is Actions pride and joy, the Kitchen Master. Its only a prototype but its a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well.

Its main design feature, and key selling point, is the "Correct Cook" option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, "Correct Cook" makes it virtually impossible to over or under cook food. You wont find this feature in any other microwaves.

You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future.

Mckenzie先生、Lloyd先生，让我带二位到我们的展示室参观。我想你们一定很想看看本公司最新型的微波炉。

这是“大厨师”，本公司引以为傲的产品。您现在所看到的只是个初步的样品，但它代表我们未来智能型产品线的主力。公司全体对这个微波炉都感到十分兴奋，在试用的时候，它表现得无懈可击。

这项产品设计上的主要特色和卖点，是它的“真会煮”装置；里面装有一个感应器，可探察食物究竟熟了没有。所以基本上，有了“真会煮”设计后，就不可能有食物煮得太烂或半生不熟的情况发生；这项特点是其它微波炉所没有的。

两位得承认，这项特色对西方惯用微波炉的使用者，很具吸引力。Action公司也深信，像“大厨师”这种智能型的产品，将会是未来的潮流趋势。

短语解说

pride and joy 最让人引以为傲的人（事或物）

这是口语用词。当你觉得某个人的表现、或某件事物让你感到骄傲和高兴，而且可以拿出来炫耀的，都可以说是你的"pride and joy"。

My departments pride and joy has to be its latest award for productivity and efficiency.

我的部门最令人感到骄傲的，就是最近获得了生产效率绩优奖。

smart product 智能型产品

"Smart"原用来形容人，指其脑筋灵活、反应巧妙。因此，若有一样产品称得上"smart"，即表示它的设计和功能很灵巧，能省掉使用者很多麻烦，就像它也有脑筋一样！如蒸汽熨斗在达到某个设定温度后，会自动切断电源，即是一例。

Germany is leading the way in producing and marketing smart products.

德国在制造与行销智能型产品方面，居领导地位。

trial run （新产品的）试用；测试

这个词组有两个意思：一指在某项新产品刚开发完成时，测试其功能，看它是否符合当初预定的功能。一指消费者在购买产品之前，先试试它的.功能，如果一切令人满意，才决定买下。"trial",尝试。

We were very disappointed with the results from the new cars first trial run.

在首度试开之后，这辆车让我们非常失望。

selling point 卖点

这个词组是销售上的名词，指一项商品的各个特性中，有一点可以强调出来，作为吸引顾客购买的重点特色。"Point",重点。

But, sir, I cannot sell a product that has no obvious selling points. Thats impossible!

但是，先生，我没办法卖一项没有任何突出卖点的产品呀！那是不可能的！

wave of the future 未来的潮流；趋向

这也是个口语说法，表示某事或某物在将来会受重视或欢迎；同时也意味着这件事物具有创新性。"Wave"，波浪，潮流。

As far as Im concerned, economic, not military power, is the wave of the future.

就我所知，未来主导世界的，是经济实力，绝不是军事强权。

句型总结

●提议看产品

1. Mr. Mckenzie, let me take you to our showroom.

2. How about taking a look at our latest products in our showroom?

3. If you have time, Id like to take you to our showroom.

与客户讨论告一段落后，可转移话题，提议另一件事：新产品。用语以"Let me…","How about"或"If…, Id like to…"表示礼貌性的建议。

●产品优缺点

1. Its only a prototype, but its a prime example of our future line of smart products.

2. This oven is just an example, but its going to be our future line of smart products.

3. This model hasnt been marketed yet, but we know its going to be a top-seller.

在参观者看到产品之前，宜先说明该产品目前的状况。所使用的句子，前半部可先说稍有疑虑的一面（例如它只是个初步的样品，尚未正式生产），接着再强调好的一面。主要句型的结构是"Its only…, but its…"。

●强调特性

1. Basically, "Correct Cook" makes it virtually impossible to over or under cook food.

2. Essentially, "Correct Cook" is mistake-proof.

3. The bottom line here is that "Correct Cook" is mistake-proof.

强调该产品最特殊的功能，较易让听者留下深刻的印象。可运用的关键词有："basically"（基本上）和"essentially"（实质上），都是加重语气的字汇。

● 吸引用户

1. You must admit this type of feature will appeal to the many microwave users in the West.

2. You have to agree that this feature will appeal to the many users of microwaves in the West.

3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.

此段应直接指出这项产品的功能，因为这对将来要销售这项产品的两位客户，是最具说服力的。句型用"You must admit…"，不但加强说服力，而且让对方难以反驳。

结构分析

在非正式的场合介绍产品时，态度不宜过分积极，因为这样反而会给人压迫感。应该抓住该项产品最出色的特性，强调它能提供使用者的益处，就能令参观者留下深刻印象。

1. 邀看产品

以礼貌的语气邀请对方参观产品展示室。

2. 其优缺点

提出产品的优缺点，可同时说明改良的经过。

3. 强调特性

强调产品最主要的特性，以及该特性带给使用者的好处。

4. 产品潜力

以婉转而具说服力的语句重申该项产品将带来的利益。

1.本产品适用于：This will appeal to...

在为某种产品做广告时非常有用的一个句型。把这个句型背下来的 (1:英语口语中会很有用。

例：

本产品主要适用于单身男性。

A Then perhaps we can promote it at sporting events.

2.我们的主要消费人群为……：Our main target is...

介绍产品销售对象用“main target”这个词组，以“our main target is 为开头来做广告，马上就可以开始一段很精彩的商务对话。相似的句型为 service is mainly targeted."”。

例：

我扪的主要消费人群为家庭主妇。

Our main target is housewives.

3.我们把放在上：We focus on...

为产品做广告时，如果要表达“把……作为”可以用这个句型。

例：

我们把放在青年人消费市场上。

That seems like a good plan.

4.市场调查显示...：Market research shows...

汇报市场调査结果时，需要在“market research”或者“market survey" 后接上“show”这个词来阐明调査结果。

例：

市场调查显示，那个地区居住着30万名青少年。

Market research shows that there are 300，000

5.我们会在……做广告：We'll advertise...

如例句所示，在通报市场调査结果及广告手段时，可以在动词“advertise” 后接 "local radio” “online” “on the subway” 及 “in all the major papers” 等，这是个经典句型。

例：

我们会在几家不同的报纸及杂志上做广告。

We advertise in several different newspapers and magazines.

Miss Bernat comes to Mr. Wang’s booth on the last day of exhibition. She expresses her appreciation of Mr. Wang’s products. At the same time, gives her own suggestions. B: Hi, Mr. Wang. W: Hi there. I’m so happy to see you again. You are Miss Bernat. I remember you came to our booth on the first day of the exhibition. S: Yes, I’m here again because your cotton textiles are very appealing to me. W: Do you like the products we sold you? S: Yes. The cotton cheongsams are selling well, especially the ones with the traditional Chinese patterns and characters. W: I’m glad to hear that. I’ll send you a catalogue of our various products when I go back to China. S: Thank you. In this exhibition, your products, presentation, and hospitality really impressed me. By the way, if your textile products have brighter colors, they will be more popular. W: I’m glad you have a good impression of our products, Miss Bernat. And I’ll tell my general manager about your suggestion. I hope we can keep in touch and continue to cooperate. Our phone numbers and E-mail address are on the booklet I gave you. Please keep us informed about your selling of our products. S: I will keep in touch with you. Have a safe and happy journey home! 撤展（Ⅰ） 参考译文: 伯纳特小姐在展览的最后一天来到王先生的展位前, 表达了对王先生产品的赞赏，同时提出了一些自己的建议。 伯纳特小姐: 你好啊，王先生。 王先生: 你好, 伯纳特小姐。很高兴再次见到你。记得开展第一天你就来参观我们的展位了。 伯纳特小姐: 是的。我再次到来是因为你们的棉织品对我很有吸引力。 王先生: 喜欢我们卖给你的产品吗？ 伯纳特小姐: 是的。棉制旗袍很受欢迎，尤其是那些具有中国传统图案和文字的式样更受欢迎。 王先生: 很高兴听到这些。等我回国后会寄给你更多样的产品目录。 伯纳特小姐: 谢谢。在这次展览会中, 你们的产品、展示，还有你的热情款待都给我留下了很深的印象。顺便说一下，如果你们的纺织品采用更亮一点的颜色，会更受欢迎。 王先生: 伯纳特小姐，很高兴你对我们的产品留下这么好的印象。我会将你的建议转告给我们的总经理。希望我们能继续保持联系，并进一步合作。 我给你的小册子上有我们的电话号码和电子邮件地址，请通报我们的产品销售情况。 伯纳特小姐: 我会和你联系的。祝归国旅程安全愉快! Notes: 1. appealing to …: 对……有吸引力的. Appealing: adj. 吸引人的, 哀诉似的, 恳求似的 eg: This dress is appealing to Susan. 这件衣服很吸引苏姗. 2. presentation: 介绍, 陈述 3. hospitality: n. 好客,宜人.盛情 4. general manager: (abbr缩写:GM) 总经理 After the exhibition, Miss Jiang is expressing her appreciation to Alice, who is a member of the organizing committee of the exhibition and who has been a great help to Miss Jiang. At the same time, Miss Jiang is busy preparing to return to China . J: Thank you for your help during the exhibition, Alice. A: It’s my pleasure. I appreciated your way of doing business. If there is anything else I can do to help you, please don’t hesitate to let me know. J: In fact, there is something I am still not sure about. A: Please tell me. What is it? J: What should I do with the display items? A: You can sell some of the display items. For those that you cannot sell here, you can find a transportation company to ship them back to your country. J: That sounds good. Which transportation company do you recommend? A: The organizers of the exhibition have already appointed a few transportation companies. Here are their telephone numbers. J: Thank you. I will call them in a moment. 撤展（Ⅱ） 参考译文: 展览结束以后，江小姐向给自己很大帮助的展览组委会成员之一的爱丽思小姐表示感谢。同时，她还忙着准备返回中国。 江小姐：爱丽思，谢谢你在展会期间的帮助。 爱丽思：这是我的荣幸。我非常欣赏你高效的工作方式。如果还有什么事我可以帮忙，请不要客气。 江小姐：实际上，我还有一件事不太明白。 爱丽思：请说，怎么回事？ 江小姐：我该如何处理这些展品呢？ 爱丽思：你可以将一部分展品在这里出售，另外再找一家运输公司，将不能出售的部分运回中国。 江小姐：真不错。你能帮我推荐一家运输公司吗？ 爱丽思：这次展览会组织者指定了几家运输公司。这是他们的联系方式。 江小姐：谢谢你。我马上打电话联系。 Notes: 1. appreciate: v. 欣赏,鉴赏 eg: Do you appreciate good wine? 你会鉴赏好酒吗？ 2. hesitate: v. 犹豫.踌躇,不愿 eg: He hesitated before he answered because he didn't know what to say. 他在回答之前犹豫了一下，因为他不知道说什么。 3. recommend: v. 推荐,介绍 eg: Can you recommend a good dictionary? 你能介绍一本好词典吗？ 4. appoint: vt. 约定, 指定(时间,地点), 任命, 委任 eg: to appoint a time for the meeting 指定开会时间。 eg: They appointed a place to exchange stamps. 他们约定一个地方交换邮票。 5. in a moment: 立刻 eg: Please come back in a moment. 请立刻回来。 Mr. Li is expressing his appreciation to the Manger of the Exhibition hall at the end of the exhibition. L: Are there any handcarts, sir? The display items are heavy. M: Here is a handcart, sir. Let me help you. L: Thank you. Without your help, I could hardly have met so many clients in this exhibition. M: You are welcome. L: I like this booth very much, and I plan to take part in the exhibition next year, too. M: We will inform you of next year’s exhibition in advance and reserve this booth for you. L: That’s very kind of you. 撤展（Ⅲ） 参考译文: 李先生在展览结束时向展厅经理表达自己的谢意。 李先生：这里有手推车吗，先生？这些展品太重了。 展厅经理：手推车在这边，先生。我帮你。 李先生：谢谢。这次多亏你们帮忙，否则我不可能在展会上遇到这么多大客户。 展厅经理：不用客气。 李先生：我很喜欢这个摊位，我计划明年继续参加这个展览。 展厅经理：我们会提前通知你明年的展览情况，并为你预留这个摊位。 李先生：谢谢你。 Notes: 1. handcart: n. 手推车 2. client: n. 顾客.客户,委托人 3. inform …of…: 向…..通知….. eg: Please inform me of the appointed time. 请告知我约定的时间. 4. in advance :提前 5. reserve: v. 储备,保留,预订 eg: I have reserved a room for you at the hotel. 我已在旅馆为你预订了一个房间。 6．take part in: v.参与, 参加 eg: We all took part in the race. 我们都参加了比赛。 Many enterprises think that everything is down after the exhibition. They evaluate their exhibition as good or bad according to their own opinion. As a matter of fact, attending an exhibition is time-consuming, toilsome, troublesome, and costly. So the enterprises must analyze the results carefully. Mr. Huang just participated in an international exhibition. He is talking about the results of the exhibition with the General Manager, Mr. Li. L: Mr. Huang, what are the results of the exhibition? H: Not bad. L: Could you give me some details? H: We have established business relationships with two new clients, who ordered 20 million RMB of silk skirts. L: Good. H: I also got acquainted with more than 200 customers. L: Oh, wow. H: Customers made more than ten suggestions. There, I held a product showing meeting and a press conference. As a result, our brand has been strengthened. L: Very good! H: Here is the results analysis. I hope the visitors at the exhibition can be our real buyers in 3 to 6 months. What’s more, we learned a lot from other exhibitors. L: You are right. I think you’ve done an excellent job. 展览结果 参考译文: 黄经理刚刚参加完一次国际展, 他和公司总经理李先生谈论展览结果. 李先生: 黄先生, 这次展览效果如何? 黄先生: 效果不错. 李先生: 能否讲的具体些? 黄先生: 我们和两个新客户建立了贸易关系, 签了总量为2000万人民币的丝绸裙子的订单. 李先生: 不错. 黄先生: 我还新结识了200多个客户. 李先生: 哦. 黄先生: 客户们提了十几条建议. 在当地召开了产品展示会和新闻发布会. 品牌得到了进一步的强化. 李先生: 很好! 黄先生: 这是效果分析. 我期望3-6月后展会的参观者会成为我们真正的买家. 另外, 我们从其他参展者身上学到很多东西. 李先生: 你说的对. 我认为你们的工作完成的很卓越. Notes: 1. detail: n. 细节 2. established business relationships with…: 与…..建立贸易关系. establish: v. 建立. 3. get acquainted with…: 与…..相识,熟悉,了解. acquainted: a. 知晓的,相识的. eg: We get acquainted with each other last month. 我们上个月相识的. 4. press conference: 新闻发布会. press: n. 新闻 5. strengthen: v. 加强,巩固 eg: The fence was strengthened with wire. 这堵围栏用金属丝加固了。 6. analysis: n. 分析, 分解. excellent: a. 卓越的,出众的. 下面这个网址还有更多内容.