商务英语laws课件

consumer market 消费市场Consumer is a broad label for any individuals or households that use goods and services generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.The "consumer" is the one who consumes the goods and services produced. As such, consumers plays a vital role in the economic system of a nation because in the absence of the effective demand that emanates from them, the economy virtually collapses. Mahatma Gandhi said a customer is the most important visitor in our premises. He is not dependent on us, we are on him. He is not an interruption to our work, he is the purpose of it[citation needed].Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.[1]There is increasing backlash from the public over use of the label "consumer" rather than "customer", with many finding it offensive and derogatory. [2]

一般外贸公司的函电分为以下大约20种！ 1.Establishment of Business Relations 建立贸易关系 2.Enquiry 询盘 3.Reference 资信情况 4.Offers and Quotations 报价及报盘 5.Sales Promotion 促销 6.Order 订货 7.Terms of Payment 支付方式 8.Settlement of Accounts 结账 9.shipment 装运 10.Insurance 保险 11.Complaints and Claims 投诉和索赔 12.Agency 代理 13.Joint Venture 合资企业 14.Compensation Trade 补偿贸易 15.Bid and tender 招标与投标 16.Processing Trade 加工贸易 17.Leasing 国际租赁 18.Barter Trade 易货贸易 19.consignment Trade 寄售贸易 20.Miscellaneous Letters 其他信函 《商务应用文写作(公文类)》 这里 是外贸函电的课件。比较全的。可惜是论坛要注册才能下这个不错