商务英语教学课件

consumer market 消费市场Consumer is a broad label for any individuals or households that use goods and services generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.The "consumer" is the one who consumes the goods and services produced. As such, consumers plays a vital role in the economic system of a nation because in the absence of the effective demand that emanates from them, the economy virtually collapses. Mahatma Gandhi said a customer is the most important visitor in our premises. He is not dependent on us, we are on him. He is not an interruption to our work, he is the purpose of it[citation needed].Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.[1]There is increasing backlash from the public over use of the label "consumer" rather than "customer", with many finding it offensive and derogatory. [2]

bec备考肯定需要一些教材资料辅助我们学习，那么bec中级用什么教材好呢，一起来看看吧。

bec中级用什么教材

一、需要的书籍：

课本方面：经济科学出版社的第二版 商务英语 课本

课本的同步辅导

真题：人民邮电出版社的真题辑2、3

辅导书：1、中国石化出版社的30天考试圣经

2、新东方周成刚出的一本《如何准备BEC中级考试》

词汇：《新32313133353236313431303231363533e58685e5aeb931333337623437东方剑桥商务英语中级词汇精选》

不是很厚的那本词汇书，背了有两遍。有一定用处，但到最后冲刺的最后一个月根本就没背词汇

口语：人民邮电出版社的《新编剑桥商务英口语必备手册》很不错!

听力：网上收集真题听力

阅读写作没有买专门的辅导用书

二，个人体会：

首先要树立信心!对待真题的重视程度再强也不为过!

其次可靠有用的BEC辅导资料对一个初次接触商务英语考试的考生老说 无疑是指明了方向!

最后BEC(中级)的通过率极低 反之 其含金量不言而喻!对从事外贸及相关工作的考生其实际效用很明显!(个人体会强烈)

非常有价值的相关BEC资料，内容包括：

1.经济科学出版社 剑桥商务英语中级 课件(详细的课文解析!课后试题详解!)(初次接触的考生对教材一定要重视)强烈推荐!

2.新东方BEC中级精华教程(包括听力 阅读 作文 口语 flash课堂录音和配套讲义)(内容相当全 讲解到位基本可以替代辅导班上课效果)强烈推荐!

3.优秀通过者的考试心得;

4. 其它 有价值的资料(电子版)

这种考试只要想通过,100%要做真题的,请大家抓紧机会。

BEC商务英语中级考试真题

1 A cautious approach can be used when calculating what a company is worth.

2 Consider personnel issues so that you have sufficient resources to fulfill your objectives.

3 In order to know if you can make a return on your investment, assess how you can add to the company you are buying.

4 Providing sufficient support for staff during the acquisition process can have a favourable outcome.

5 Take into account your long-term requirements to ensure you have the resources you need.

6 Even after investing some effort in the acquisition, it may still be necessary to withdraw.

7 Terms initially negotiated can be changed after the acquisition.

Mergers and Acquisitions

As Finance Director of plastics manufacturer VKT, Yvonne Maynart has overseen many successful takeovers

A

It is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages. A key person should be driving the acquisition process forward, although one person alone cannot assume responsibility for a large deal. It is clearly vital to do thorough research when identifying potential targets - but do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting.

B

To decide on the value of any target business, you must first determine what contribution your acquisition can make to it. For example, you may be able to increase revenue through a more focused management team, or improve margins through greater purchasing power and lower costs. At VKT, we base our valuations on conservative assumptions - we also add in the risk element. This approach may be best, and it's worth remembering that with listed companies, shareholders tend to have higher risk/reward expectations.

C

Developing relationships with finance providers is a key part of the finance director's role. It is important to draw up a good business plan to ensure backing from lenders in the early stages of the acquisition. Your loan application needs to be supported by detailed profit and cashflow projections. Make sure you factor in sufficient finance to let the business develop over time, and allow for reinvestment. Here at VKT, we usually finance acquisitions with bank debt in the form of a 364-day loan, which can then be refinanced at a lower interest rate later.

D

If an acquisition is large, it can take years for companies to integrate. At VICT, we monitor all acquisitions closely for at least two years, and the most important lesson I've learned is that a deal is only good if it is beneficial for both vendor and acquirer. Change causes confusion, so it needs to be handled carefully. In order to protect profits and grow the business, you need to minimise the impact of change and help the people affected feel comfortable about it. When this is done properly, it can really boost morale.

BEC商务英语中级考试真题答案

这篇 文章 是关于收购的一些建议。一位专家针对收购可能出现的情况给出了自己的看法。A段是说要专门建立一个团队来处理收购事宜，要有一个关键的人来推动收购的进行。同时还要对潜在的目标进行深入研究，如果发现了问题便及时抽身。B段是讲要想评估目标收购企业的价值，首先得决定你的收购能为它做出什么样的贡献。可以通过一个更加专注的管理团队来提高收益，也可以通过提高购买力和降低成本来改进利润。C段讲的是要和资金提供方建立良好的关系，并谈到了资金借贷方面的一些情况。D段是讲收购进行后的一些影响。对于出现的相关变化，要妥善处理。处理的好的话会提高士气。

第一题，当计算一个公司的价值时可以采用谨慎的 方法 。B段是和评估企业价值相关的内容，所以答案在B段中找。是原文的这么一句：we base our valuations on conservative assumptions。我们的价值评估是建立在保守的假设基础之上的。这里的conservative对应于cautious，base our valuations也就是计算公司的价值。

第二题，考虑人员问题(personnel issues)使得你有足够的资源来达成目标。A段是讲收购中的人员问题的，但答案不是那么明显。主要是要理解A段开头的两句话：It is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages。有必要建立一个团队来处理收购使得在交易期间现行的商业可以不间断的继续。它也帮助处理闲置生产能力于是你可以在初始阶段转移人员。说到底，这句话的意思就是要合理的安排人员，从而充分利用资源来实现目标。这题需要深入理解。

第三题，要想知道你能从投资上获得多少回报，评估你能给购买的公司增加什么。这一题答案很明显，B段的第一句话：To decide on the value of any target business, you must first determine what contribution your acquisition can make to it.同样的意思。

第四题，在收购过程中对员工提供足够的支持可以产生良好的结果。这题答案也稍显隐晦，答案是D段的后面几句：help the people affected feel comfortable about it. When this is done properly, it can really boost morale.帮助受影响的人感觉到舒服一些。当这些被妥善处理了，可以真正提升士气。

第五题，将长期的需要考虑在内以确保你得到所需要的资源。答案是C段的这么一句：Make sure you factor in sufficient finance to let the business develop over time, and allow for reinvestment.确保你将企业长时间发展所需要的充足的资金也纳入在内，并且允许再投资。这里的take into account对应于factor in，develop over time对应于long-time requirement。

第六题，即便是在对收购投入了大量的努力之后，也仍然可能有必要退出。答案是A段的最后一句：do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting。如果你清楚了目标公司的严重困难，不要害怕从这桩交易上走开。这里的walk away from对应于withdraw。

第七题，原本协商好的条款在收购后可以改变。答案也有些隐晦，是C段的最后一句：we usually finance acquisitions with bank debt in the form of a 364-day loan, which can then be refinanced at a lower interest rate later.我们通常使用364天银行贷款利率来提供贷款，日后的再贷款可以用一个更低的利率。意思是一样的，但是需要适当理解才能做答。

疑似生词：

Spare capacity：When a business is operating at less than 100% capacity, it is said to have “spare capacity”。闲置生产能力。

Listed companies：a listed company is one whose shares may be bought and sold on a stock exchange.

上市公司。

e.g: Our shares are now listed and traded on the Toronto Stock Exchange.

Factor in:将….纳入、列入重要因素。

Withdraw(这词用法多，让人混淆，把常用的列出来)：

1、to take money out of a bank account, etc

e.g: You can use the card to withdraw money from cashpoints all over the world.

2、to stop giving or offering sth to sb

e.g: The drug was withdrawn from sale after a number of people suffered serious side effects.

3、to stop taking part in an activity or being a member of an organization

e.g: There have been calls for Britain to withdraw from the EU.

4、to say that you no longer believe that sth you previously said is true

e.g: The newspaper withdrew the allegations the next day.

BEC中级写作模拟题：便条

题目：

You work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. therefore you decide to advertise for two experienced translators as soon as possible.

Write a short note to Mr. Max Remington ,the Public Relation's manager. Ask for an advertisement for two translators.. Explain the reason.. Mention your urgency.. Write 30-40 words on your Answer Sheet. 讲解：

便条可以有题目，也可以省略题目。

便条开篇须有称呼语，但称呼可以比较随便。

日期部分可写在便条的右上角。

日期的签署通常只需写星期几或星期几的上午、下午，也可只写上午或下午和具体时间。 只写日期也可以。

便条结尾须署上留条人的姓名，位置在正文的右下角。

便条的形式和内容简洁，故可以用几句话概括。

文内语言尽量通俗口语化，简单扼要，直截了当，无需使用客套语言。

便条虽简单，但中心务必突出，更要注明活动的时间及地点。

便条不需邮寄，不用信封。通常请人代为转交。有时可写在留言板和留言簿上。

基本写作格式

便条内容和类型不尽相同，可以灵活变通。但各类便条必须包括以下几个基本要素;

1) Date：便条日期2) Salutation：称呼3) Body：正文4) Signature：署名

范文 ：

Dear Mr. Max Remington ,

As our company is purchasing a set of equipment ,a lot of materials -have to be translated, which is impossible to do within four months. Could you advertise for two experienced translators in the newspapers? It is urgent.

Yours respectfully,Sophia

巧了！老衲这里正好有

商务英语的学习要注意积累一些专业的词汇，还有就是口语的学习也很重要。找机构就要找一个最适合自己的，多对比比较，选择一个时间地点都适合自己的吧。实惠学习效果好的点击下方￥知道专家&看看吧。