Over the Qing Ming holiday weekend, millions of people flocked to the nation's cemeteries to burn paper money, arrange dishes of food and deliver trinkets ranging from faux iPhones to plastic flower boas as a way to express their devotion to the departed.
For Qing Ming, users flooded the site with tens of thousands of virtual tributes, spanning everything from GIFs of animated white lotuses to drummers dressed in white or pictures of departed ones' favorite foods.