外贸英语实战汇总

作为经常与老外打交道的外贸人，应该会应付各种场合的情景对话。当然，很多人会自认为口语好，能应付，但是，一些话语的细节是否使用得周到，就需细细揣摩了。

1. 如何招揽顾客

一般程序：招呼—问候—寻找相关话题—理出商谈头绪。所以，打招呼很重要，无论顾客有没有表现购买意愿，您都应该上前问候一句：“What can I do for you?”或“May I help you?”，也可说：“Can I be of any assistance?”，如果是熟客，可简单说声：“Good afternoon, madam. Something for you?”

2. 如何打开话题

如果顾客不置可否或表现出不耐烦的样子，决不可轻言放弃，可以先说： “Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临，买不买都没关系)”，然后婉转地问：“Are you looking for something?”。

3. 如何拉近距离

首先表达自己身份，甚至可以交换名片，然后说些常用客套话，为后来的推销铺路。一句：“Would you mind my recommending?”十分有用。

4. 如何游说购买

初次见面就开门见山、滔滔不绝的做法已经落伍。当你要说服顾客时，最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。

5. 如何展示商品

可以说：“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时，则用“As you can see, ~(正如您所见，~)”

6. 如何拖延时间

争取时间以便长期抗战要有技巧，再心急也要说“Please take your time”(慢慢看/参观)或“Go right ahead, please.”(随便参观)。根据情况也可通过闲聊进入主题，让顾客有一定时间考虑。

7. 如何选取工具

广告信函、海报、优待卷等都是销售的有效辅助工具，所谓“百闻不如一见”，一边看商品，一边听解释，才更易进入状况。所以“I'll send you our D.M.”(我会寄给您产品的广告信函)很有说服力。

8. 如何利用店铺开张

店铺开张和周年庆典都是很好的宣传机会，因为本店新开张，因此给予优惠，或进一步说明“If you would kindly recommend our establishment to your friends, the favor will be greatly appreciated”(如果您将本店介绍给您朋友，本店将十分感激)

9. 如何劝客户抓紧购买

店铺出清存货时是购买价廉物美的货物的好时机，您可以说“I understand there's not much left over”(存货不多)

10. 如何接受电话预定

除非是熟客，双方足够信任，否则，餐馆、旅店通常的电话应对方式是“What time can we expect you ?”(您几点来?)

11. 如何给客人菜单

餐厅里，引领顾客落座后通常递上菜单“Good evening, sir. Here's the dinner menu”捎待一会，再询问“May I take your order ?”(您要来点什么?)

12. 如何引客人入座

可以先询问“How many people, please ?”(请问几位?)以及“Do you have a reservation ?”(您订位了吗?)，接下来就应该“Where would you prefer to sit ?”(您喜欢坐哪?)而引客人入座了

13. 如何招呼顾客

应主动说“How do I address you?”，然后再进行下一步骤。

14. 如何让顾客稍候

成功的推销是要建立良好长久的服务。忙不过来时，殷勤地一句“Would you mind waiting for a while?”(不介意稍候片刻吧?)足以奠定成功的基础。

15. 如何让顾客说“买”

双方谈得热烈的时候，说上一句“It's going to be the pride of our company.”(这将是本公司的荣幸)可以收到意想不到的奇效。

16. 如何促使顾客下决心

顾客犹豫不决时，您必须锲而不舍地游说，常用“Think about the advantages you will get.”(想想您能得到的利益)有利于出时顾客下决心购买。

17. 如何取出样品

顾客只有直接接触产品才有可能激起购买欲，所以“I have some sample”必须手口并用才有效果。

18. 如何针对多人游说

女性购物常常成群结队，所以您要多角度揣摩消费者喜好。在叽叽喳喳的意见中，找出主要购买者，对她说“Please insist your taste and need.”(请坚持您的品位和考虑实际需要)

19. 如何应付挑剔的顾客

挑剔的顾客主管意识极强，所以要避免正面争论，实在不行，记得说句“I'm very sorry we couldn't help you, sir.”(很抱歉，我帮不上什么忙)。

20. 如何说明种类齐全

有时候，与其说得唾液横飞，不如用来阐明重点。客人想知道公司产品的种类时，肯定地说上一句“Various”就已足够。

21. 如何让顾客试穿

展示商品的下一步就是顾客试穿了，可以说“Please try on whichever you like.”(随便试)或“Would you like to try it on?”(要不要试穿一下?)

22. 如何说明用途

商品要买得好，推销员对商品必须有足够的了解，说明使用方法的简易及商品的来用性，往往有利于顾客下决心购买，所以一句“Well, the self-filling device is simple.”(这种自动充墨装置十分简单)对您的推销术有举一反三之效的。

23. 如何介绍新产品

优秀推销员除了要有说服力、自信心和洞悉顾客心理的能力外，还要能经常介绍公司的最新或最畅销的产品。可以说“This is our newest product.”或 “This is our most recently developed product.”(这是我公司最新产品)，甚至还可以强调 “They are of the newest patterns that can be obtained in town”(这个款式目前在市面上绝无仅有)。

24. 如何说明产品特色

面对令人眼花缭乱的产品，特色是顾客考虑的要素之一。所以，把“Its durability will be an agreeable surprise to you.”(它的耐久性将让您吃惊)常挂嘴边是必要。

25. 如何介绍设计师风格

顾客对衣饰的'品位越来越高，所以必须掌握顾客的特殊喜好，下面的句子就显得很重要：“Do you enjoy the Italian style?”(喜欢意大利款式吗?); “Let me introduce the designer's.”(让我为您介绍设计师所设计的)

26. 如何帮客人搭配

推销致胜的关键是要懂得搭配之道。如今的顾客已不是因为需要，或是因为缺乏而购买衣物，而是为了搭配原有物品，比如西装配领带，上衣配裤子等等。因此，“The gray one suits you well”(灰色比较适合您)之类的句子，就成了流行的推销用语。

27. 如何推荐特卖品

一般而言，每家商号都自己的特色或特制品，这句“It's our specialty”(这是本店的特制品)要用得很娴熟。总之，无论是推销的商店，还是推销本身都要风格独具，才能立于不败之地。

28. 如何提出保证

保证有很多种，如保证期(warranty)、耐用性(durability)、新奇度(novelty)、价格低(reasonable price)等等。可以使用“It has a five- year guarantee against mechanical defects”(机件保用五年)之类的语句。

29. 如何附送赠品

附送赠品是经久不衰的推销手法，因此，像“That includes an extra pair of shoelaces and a bottle of polish”(附送鞋带一对及鞋油一瓶)这类的说法是能讨顾客欢心的。

30. 如何讨论款式

与顾客讨论款式，既能对顾客表示尊重，又能抓住顾客的实际需求。像 “How do you like this one?”(您觉得这件如何?)或“Will you not try that one?”(试试那件怎么样?)这类话语往往是讨论的前奏，如果能加上“This style is quite elegant, I think you'll like it.”这句话，则交易更易成功。

附：外贸人常用交际口语!

1.After you.你先请。

这是一句很常用的客套话，在进/出门,上车得场合你都可以表现一下。

2.I just couldn't help it.我就是忍不住。

这样一个漂亮的句子可用于多少个场合?下面是随意举的一个例子：I was deeply moved by the film and I cried and cried.I just couldn't help it.

3.Don't take it to heart.别往心里去，别为此而忧虑伤神。 生活实例：This test isn't that important.Don't take it to heart.

4.We'd better be off.我们该走了。 It's getting late.We'd better be off.

5.Let's face it.面对现实吧。常表明说话人不愿意逃避困难的现状。 I know it's a difficult situation.Let's face it, OK?

6.Let's get started.咱们开始干吧。

劝导别人时说：Don't just talk.Let's get started.

7.I'm really dead.我真要累死了。

坦诚自己的感受时说：After all that work, I’m really dead.

8.I've done my best.我已尽力了。

9.Is that so? 真是那样吗?

常用在一个人听了一件事后表示惊讶、怀疑。

10.Don't play games with me! 别跟我耍花招!

11.I don't know for sure.我不确切知道。

Stranger：Could you tell me how to get to the town hall?

Tom：I don't know for sure.Maybe you could ask the policeman over there.

12.I'm not going to kid you.我不是跟你开玩笑的。 Karin：You quit the job? You are kidding. Jack：I'm not going to kid you.I'm serious.

13.That's something.太好了，太棒了。

A：I'm granted a full scholarship for this semester. B：Congratulations.That's something.

14.Brilliant idea!这主意真棒!这主意真高明!

15.Do you really mean it? 此话当真?

Michael：Whenever you are short of money, just come to me. David：Do you really mean it?

16.You are a great help.你帮了大忙

17.I couldn't be more sure.我再也肯定不过。

18.I am behind you.我支持你。

A：Whatever decision you're going to make, I am behind you.

19.I'm broke.我身无分文。

20.Mind you!请注意!听着!(也可仅用Mind。)

Mind you! He's a very nice fellow though bad-tempered.

21.You can count on it.你尽管相信好了，尽管放心。 A：Do you think he will come to my birthday party? B：You can count on it.

22.I never liked it anyway.我一直不太喜欢这东西。

当朋友或同事不小心摔坏你的东西时就可以用上这句话给他一个台阶，打破尴尬局面： Oh, don't worry.I'm thinking of buying a new one.I never liked it anyway.

23.That depends.看情况再说。

I may go to the airport to meet her.But that depends.

24.Congratulations.恭喜你，祝贺你。

25.Thanks anyway.无论如何我还是得谢谢你。

当别人尽力要帮助你却没帮成时，你就可以用这个短语表示谢意。 26.It's a deal.一言为定

Harry：Haven't seen you for ages.Let's have a get-together next week.

Jenny：It's a deal

学长目前是s.在楼上有说的ABC夫下口语报读

外贸英语900句之 合同 Contract（一） We'll have the contract ready for signature. 我们应准备好合同待签字。 We signed a contract for medicines. 我们签订了一份药品合同。 Mr. Zhang sings the contract on behalf of the China National Silk Import & Export Corporation. 张先生代表中国丝绸进出口总公司在合同上签了字。 A Japanese company and SINOCHEM have entered into a new contract. 中国化工进出口总公司已经和日本一家公司签订了一份新合同。 It was because of you that we landed the contract. 因为有了你，我们才签了那份合同。 We offered a much lower price, so they got the contract. 由于我们报价低，他们和我们签了合同。 Are we anywhere near a contract yet? 我们可以（接近于）签合同了吗？ We sign a contract when we are acting as principals.("principals" refers to the "seller" and the "buyer") 当我们作为货主时都要签订合同。（这里的“货主”指合同中的卖方和买方） I know we (the seller) should draw up a contract and the buyer has to sign it. 我们知道我们（卖方）应该拟出一份合同，买方必须签署合同。 We should simultaneously sign two contracts, one sales contract for beef and mutton, and the other contract of equal value for the purchase of cotton. 我们同时签两个合同，一是牛羊肉的销售（出口）合同，另一个是等额的棉花购买（进口）合同。 We both want to sign a contract, and we have to make some concessions to do it. 我们都想签合同，因此双方都要做些让步。 We are here to discuss a new contract with you. 我们来这里和您谈谈订一份新合同的问题。 Our current contract is about to expire, and we'll need to discuss a new one. 欧文们现有合同快要期满了，需要再谈一个新合同。 We can repeat the contract on the same terms. 我们可以按同样条件再订一个合同。 A few problems with supply under the old contract must be quickly resolved. 老合同中的一些供货问题必须尽快解决。 We ought to clear up problems arising from the old contract. 我们应该清理一下老合同中出现的问题。 Do you always make out a contract for every deal? 每笔交易都需要订一份合同吗？ As per the contract, the construction of factory is now under way. 根据合同规定，工厂的建设正在进行中。 Words and Phrases &&&&&&&&&&&&&&&&&& contract 合同，订立合同 contractor 订约人，承包人 contractual 合同的，契约的 to make a contract 签订合同 to place a contract 订合同 to enter into a contract 订合同 to sign a contract 签合同 to draw up a contract 拟订合同 to draft a contract 起草合同 to get a contract 得到合同 to land a contract 得到（拥有）合同 to countersign a contract 会签合同 to repeat a contract 重复合同 an executory contract 尚待执行的合同 a nice fat contract 一个很有利的合同 originals of the contract 合同正本 copies of the contract 合同副本 a written contract 书面合同 to make some concession 做某些让步 （二） Look at this contract. 请看这份合同。 These are two originals of the contract we prepared. 这是我们准备好的两份合同正本。 We enclose our sales contract No.45 in duplicate. 附上我们第45号销售合同一式两份。 The copy of our contract will be returned. 合同的副本将被归还。 This contract is for 250 metric tons of groundnuts at RMB1800 per M/T C&F Copenhagen. 这是一份250吨花生的合同，价格为每公吨哥本哈根成本加运费价1800元。 May I refer you to Article 5 of the General Terms and Conditions of the contract? 请您看看合同一般条款的第五条。 May I refer you to the contract stipulation about packing (or shipping....)? 请您看看合同中有关包装（装运）的规定。 You must state the description of the goods, the quantity and the unit price in each contract. 每笔合同中都应该提到的商品的性能说明、数量和单价。 What are the main clauses in the contract? 合同中的主要条款有哪些？ There is an arbitration clause in the contract. (or insurance clause, inspection clause, shipping clause...) 这是合同中的一项仲裁条款。（或：保险条款，检验条款，装运条款等） Payment terms are important in a contract too, aren't they? 合同中的付款条件也很重要，对吗？ We ship our goods in accordance with the terms of the contract. 我们按合同条款交货。 I'm sure that shipment will be effected according to the contract stipulation. 我保证我们能按合同规定如期装船。 We sincerely hope that both quality and quantity are in conformity with the contract stipulations. 我们真诚希望质量、数量都与合同规定相吻合。 All terms and conditions will be the same as those in your previous contract number C70064. 所有条款与我们过去签的第C70064号合同规定的各项条款相同。 The contract states that the supplier will be charged a penalty if there is a delay in delivery. 合同规定如果供货商延误交货期，将被罚款。 When the goods aren't up to specification stated in the contract, there is also a penalty for poor quality. 如果所交货物与合同所规定规格不符，还有品质恶劣罚款。 Words and Phrases &&&&&&&&&&&&&&&&& contract terms (or contract clause) 合同条款 contract provisions/stipulations 合同规定 contract period (or contract term) 合同期限 contract life 合同有效期 to be stipulated in the contract 在合同中予以规定 to be laid down in the contract 在合同中列明 （三） The contract comes into effect today, we can't go back on our word now. 合同已于今日生效，我们不能反悔了 Once the contract is approved by the Chinese government, it is legally binding upon both parties. 合同一经中国政府批准，对双方就有了法律约束力。 We have to hold you to the contract. 我们不得不要求你们按合同办事。 You must put their rights and interest into a contract. 你们必须把他们的权益订在合同中。 We always carry out the terms o four contract to the letter and stand by what we say. 我们坚持重合同，守信用。 It's clearly a breach of contract. 这显然是违反了合同。 Any deviation from the contract will be unfavourable. 任何违反合同之事都是不利的。 The buyer has the option of canceling the contract. 买主有权撤消合同。 You have no grounds for backing out of the contract. 你们没有正当理由背弃合同。 In case one party fails to carry out the contract, the other party is entitled to cancel the contract. 如果一方不执行合同，另一方有权撤消该合同。 Are you worrying about the non-execution of the contract and non-payment on our part? 你是否担心我们不履行合同或者拒不付款？ You cannot cancel the contract without first securing our agreement. 如果没有事先征得我们同意，你们不能取消合同。 This contract will come into force as soon as it is signed by two parties. 合同一经双方签定即生效。 Once a contract is made, it must be strictly implemented. 合同一旦确定就应严格执行。 Words and Phrases &&&&&&&&&&&&&&&&& to bring a contract into effect 使合同生效 to come into effect 生效 to go (enter)into force 生效 to cease to be in effect/force 失效 to carry out a contract 执行合同 to execute/implement/fulfil/perform a contract 执行合同 cancellation of contract 撤消合同 breach of contract 违反合同 to break the contract 毁约 to cancel the contract 撤消合同 to tear up the contract 撕毁合同 to approve the contract 审批合同 to honour the contract 重合同 to annual the contract 废除合同 to terminate the contract 解除合同 to alter the contract 修改合同 to abide by the contract 遵守合同 to go back on one's words 反悔 to be legally binding 受法律约束 to stand by 遵守 non-payment 拒不付款 to secure one's agreement 征得...的同意 Additional Words and Phrases contract price 合约价格 contract wages 合同工资 contract note 买卖合同（证书） contract of employment 雇佣合同 contract of engagement 雇佣合同 contract of carriage 运输合同 contract of arbitration 仲裁合同 contract for goods 订货合同 contract for purchase 采购合同 contract for service 劳务合同 contract for future delivery 期货合同 contract of sale 销售合同 contract of insurance 保险合同 contract sales 订约销售 contract law 合同法 to ship a contract 装运合同的货物 contractual dispute 合同上的争议 a long-term contract 长期合同 a short-term contract 短期合同 contract parties 合同当事人 contractual practice/usage 合同惯例 contractual claim 根据合同的债权 contractual liability/obligation 合同规定的义务 contractual income 合同收入 contractual specifications 合同规定 contractual terms & conditions 合同条款和条件 contractual guarantee 合同规定的担保 contractual damage 合同引起的损害 contractual-joint-venture 合作经营，契约式联合经营 completion of contract 完成合同 execution of contract 履行合同 performance of contract 履行合同 interpretation of contract 解释合同 expiration of contract 合同期满 renewal of contract 合同的续订以下是外贸英语报价中经常要用到的,希望对刚刚涉入外贸行业的新手有所帮助.advertising cost 广告费 appraised 估价 basic price 基价 buying offer 买方发价 ceiling price 最高价 C.I.F. value 赶岸价 combined offer 联合发价 cost and freight (C.& F.) 到岸价；运费在内价 cost and insurance (C.& I.) 保险在内价 cost, insurance and freight (C.I.F.) 运费及保险在内价 counter offer 还价：还发价 current price 现时价 entertainment expenses 交际费 ex-dock (factory) 码头（工厂）交货价 ex-mine (plantation) 矿区（农场）交货价 wx-maker's godown 制造商仓库交货价 ex-quay (wharf) 码头交货价 ex-ship 输入港船上交货价 first cost 生产成本价 floor price 最低价 franco 全部费用在内价 free alongside(on) ship 船边（上）交货价 free on rail 火车上交货价 free overside 出入港船上交货价 free out (F.O.) 卸货费船方免责 freight collect 运货由提货人交付 freight repaid 运费预付 freight terms 岸上交货价 landing (loading) charges 起货（装载）费 local (spot) 当地付货价 miscellaneous expenses 杂项开支 net price 净价；实价 offer on sale or return 许可退货发价 offer without engagement 不受约束发价 out-of-pocket expenses 零星开支 overhead 日常开支；日常管理费 packing charges 包装费 prime cost 原价；主要成本 rebate 回折 retail price 零售价 stevedorage 码头工人搬运费 storage charges 仓租 sundry chargesd（expenses) 杂费 surcharge 附加费 wharfage 码头费 wholesale price 批发价

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