大型超市（Hypermarket)或称综合超市，英文叫General MerchandiseStore（简称GMS），是采取自选销售方式，以销售大众化实用品为主，并将超市和折扣店的经营优势结合为一体的，品种齐全，满足顾客一次性购齐的零售业态。Large supermarket ( Hypermarket ) or comprehensive supermarket, English name is General MerchandiseStore (GMS ), is taken from sales, sales of popular real supplies, and supermarkets and discount stores operating advantages combined as one, complete varieties, to meet customer one-time purchase retail format.综合超市一般选址于商业中心、城乡结合部、住宅区、交通要道；在我国这类综合超市一般位于城市主要的商业中心，作为主力店吸引着巨大的人流，是大型购物中心保持一定人流的保证。营业面积在2500平方米以上；衣、食、用品齐全，重视本企业的品牌开发；采取自选销售方式；设有与商店营业面积相适应的停车场。Supermarkets general location in the commercial centre, integration of urban and rural, residential areas, roads; in our country this kind of comprehensive supermarket are generally located in the city 's main commercial center, as the main shop attracts huge crowds, is a large shopping center to maintain a certain flow assurance. Business area of 2500 square meters; clothing, food, supplies complete, attention to the enterprise's brand development; to adopt on-demand sales; with the store business area is adapted to the parking lot.岳阳有许多大型的超市，比如沃尔玛，步步高，新一佳等。大型超市的出现使我们的生活得到了很大的帮助。随着中国市场的扩大化，超市之间的竞争也日益趋向去白热化。Yueyang has many large supermarkets, such as Wal-Mart, BBK, a new good etc.. Large supermarkets has made our life has been very helpful. With the expansion of the Chinese market, competition between the supermarkets also increasingly incline to turns white-hot.沃尔玛作为外国品牌，有着雄厚的资金和丰富的营销经验，而且物品丰富，面积比国内的超市较大；而国产的步步高，新一佳等超市也是吸取了外国的开设经验，并深知国内消费者的情况。大家都为了中国这块大市场争得你死我活。Wal-Mart as a foreign brand, with strong capital and wealth of marketing experience, and abundant goods, domestic supermarket larger area ratio; and the domestic BBK, a good new supermarket also learn from foreign experience and domestic consumers open, aware of the. Everyone in this Chinese big market to gain fight at outrance.我觉得不同的超市品牌代表着不同的营销模式，但是他们都会有一个共同点，那就是通过不同的方法来获取消费者的青睐。消费者比较喜欢忠诚一个品牌，我们就不必强迫自己非得去哪个超市，购物应该是快乐的。I think different supermarket brands represent different marketing models, but they have one thing in common, that is, through different methods to obtain the favor of consumers. Consumers to compare love of loyalty to a brand, we would not have to force yourself to go which supermarkets, shopping should be happy.
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