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广告是一种实用问题，对它的翻译也许不能完全按文学的翻译翻译原则去作，这在香港学者周兆祥和金圣华（中国对外出版公司出版过两为学人的著作）的专著中也提到过广告翻译的原则。有人说，只要能促销的广告翻译就是最好的翻译。这也许是广告翻译最大的特点～～～～广告英语翻译常用词汇～～～～畅销全球 selling well all over the world典雅大方 elegant and graceful定型耐久 durable modeling方便顾客 making things convenient for customers方便群众 making things convenient for the people; to suit the people's convenience方便商品 convenience goods方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population各式俱全 wide selection; large assortment顾客第一 Customers first顾客是我们的皇帝 We take customers as our Gods.规格齐全 a complete range of specifications; complete in specifications花样繁多 a wide selection of colours and designs货色齐全 goods of every description are available.客商第一，信誉第一 clients first, reputation first款式多样 a great variety of models款式活泼端庄 vivid and great in style款式齐全 various styles款式新颖 attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs美观大方 elegant appearance美观耐用 attractive and durable品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods让我们的商品走向世界 Let our commodities go to the world.色彩鲜艳 bright in colour色泽光润 bright luster色泽艳丽 beautiful in colour深受顾客欢迎 We have won praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public式样美观 aesthetic appearance; attractive fashion式样新颖大方 modern and elegant in fashion式样雅致 elegant in style式样众多 in many styles适合男女老幼四季穿着 suitable for men and women of all ages in all seasons外型大方 elegant shape享有声誉 to win a high admiration新品迭出 new varieties are introduced one after another行销世界 to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外 to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称 famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料，尺寸齐全，品种花样繁多而著称 famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours誉满中外 to enjoy high reputation at home and abroad在国际市场上享有盛誉 to enjoy high reputation in the international market造型美观 attractive appearance; handsome apprearance质量第一，用户至上 quality first, consumers first种类繁多 wide varieties安心益气 to make one feel at ease and energetic包君健康 keep you fit all the time保健治病 promoting health and curing diseases保暖防风 warm and windproof补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血 an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs from greying and helpful to retain complexion补气，健脾，益精滋肾，祛风活血，强筋壮骨 good for energy and the spleen, beneficial to the sperm, nourishing the kidneys relieving rheumatism, activating blood circulation and strengthening sinews and bones补血和气，壮腰强筋 norishing blood and adjusting spirit, strenthening waist and sinews除湿散寒，祛风定痛 relieving rheumatism, chills and pains穿着舒适轻便 comfortable and easy to wear促进体质 to invigorate health effectively涤烦疗渴 to clear out annoyance and quench thirst冬暖夏凉 cool in summer and warm in winter芳香开窍，理气止痛 removing obstruction, smoothing circulation and stopping pains.防病治病，延年益寿 to prevent and cure diseases, and to have a long life.富有浓厚诗情两画意 rich in poetic and pictorial splendor瑰丽多彩 pretty and colourful花色入时 fashionable patterns华丽臻美 beautiful and charming戒烟 making people refrain from smoking经久耐用 durable in use; 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good heat preservation保险性强 high safety保质保量 quality and quantity assured备用详细目录，惠索即寄 catalogues will be sent upon request备有各种款式的现货，任君挑选 available in various designs and specifications for your selection备有塑料盒，便于安全保存 a plastic case is compartmentalized for safe storage.表面光泽 lustrous surface薄利多销 volume large, profit small不可退货 without return不惜工本 spare no cost at any cost;at all costs; at any cost采用先进技术和工艺 to adopt advanced technology采用最新设备和工艺 with the most up-to-date equipment and techniques操作简便 easy and simple to handle产品按质分等 grade products according to quality常饮绿茶，增进健康 regular tea drinking improves your health敞开供应 sufficent supply; products are sold without limitations; commodities are available without restriction传送灵活 to ensure smooth transmission传统绣工精湛 exquisite traditional embroidery art大贱卖 sale price; crazy price; terrific value; special buy定牌包装 packing of nominated brand独特的民族风味 to have a unique national style多年使用，不出故障 to assure years of trouble-free service.防水、防震、防磁 waterproof, shock-resistant and antimagnetic防缩 shrink-proof防皱 crease-resistance富有弹性 high resilience工艺精良 sophisticated technologies供不应求 in short supply; demand exceeding supply光洁度高 highly polished回味隽永 pleasant in after-taste货源充足 ample supply and prompt delivery技术先进 modern techniques技艺精湛 exquisite craftsmanship; fine craftsmanship价格公道 reasonable price; street price; moderate price价格适中 moderrat cost价谦物美 high quality and inexpensive; less expensive, high quality goods; high quality and low overhead节日送礼之佳品 ideal gift for all occasions洁白纯正 pure whiteness洁白如玉 jade white洁白透明 pure white and translucent结构坚固 sturdy construction; firm in structure经久耐用 structural durabilities精打细算 be shrewd in money matters; careful calculation and strict budgeting居同类产品之魁首 to rank first among similar products具有传统风味特色 distinctive for its traditional properties具有中国风味 possessing Chinese flavours抗冲击强度高 excellent in cushion effect抗热耐磨 strong resistance to heat and hard wearign科学精制 by scientific process口味鲜美 delicious in taste快干 drip-dry买一送一 buy one give one; buy one get one free免烫 non-ironing能多次翻新 can be repeatedly remoulded.您想购买中国土特产品吗？ Do you want to buy some Chinese native produce?烹制简便 convenient to cook品质优良 excellent (in) quality清仓大拍卖 clearance price清货大减价 big clearance sale清香爽口 pleasant to the palate请君常购中国绿茶 always buy Chinese green teas.韧硬兼顾 to have both the quality of tenacity and hardness入口和醇 mild and mellow软硬适中 neither too hard nor too soft散热迅速 rapid heat dissipation色泽光洁，柔软防滑 lustrous, soft and antislippery色泽清澈 limpid in sight设计合理 professional design设计新颖 modern design生意兴隆 driving a roaring trade使用方便 easy to use使用极便 utmost in convenience使用寿命长久 long perfomance life岁末大减价 year-end bargain sale甜而不腻 agreeable sweetness外观色泽透明 bright and traslucent in appearance外型永葆如新 to ensur a like-new appearance indefinely维修简易 easy to repair味道纯正 good taste味鲜可口 agreeable to taste物价稳定 price remains stable夏季特别大减价 special summer sale香浓可口 aromatic character and agreeable taste香气馥郁 fragrant aroma香气高雅 elegant in smell 香味纯和 pure and mild flavour香味浓郁 aromatic flavour; 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