英语电子邮件培训课件模板

最近有很多外贸人问如何开发潜在客户，其实采用简洁有效的沟通比什么都重要，例如邮件。而邮件内容的信息就需要符合清晰、明确、具备可读性和相关性这四点。本次我们给大家草拟了4封电子邮件模版，帮助与潜在客户联系：1. Landing the First Communication: Introduction Email to Potential Clients敲定第一次沟通：向潜在客户发送电子邮件这封电子邮件用来介绍公司情况，关键是建立你在客户心中专业的形象，并且提出沟通的邀请。Hi [Prospect],We’re a Y company that specializes in XX to help you...我们是一家Y公司，专业生产XX产品（选择您的主要业务以及成功经验），可以帮助您的公司解决XX问题。I’m wondering if you might be open to an initial conversation to gauge a fit? We’ve worked with companies like XX and XX to gain XX% goals.我想知道你您是否愿意跟我有一次沟通交流？我们与XX的公司合作（插入两到三个客户） ，主要是XX产品。If you have a minute or two to learn more about us, you can visit us here at XX. If I don’t hear from you, I will reach out to you via phone later in the week.如果您有时间可以点击XX网址来了解更多信息。如果我没有收到您的回复，我会在本周再通过电话与您联系。Thank you,[Your Name]2. Landing the First Communication: Follow-Up Email敲定第一次沟通：后续电子邮件这将用作上述电子邮件的后续（第二天或下一周）。我建议使用这样的主题行：Sorry I Missed You。我们的研究发现使用这样的主题行，邮件的打开率在30%-40%。Hi [Prospect],Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, XX. Do you have 10 minutes anytime early next week that would work?这是接着昨天那封邮件写的。我试着打电话给您，但无人接听。我真诚地希望能有机会跟您在电话里介绍下我们的公司（放入公司名称）。您下周能抽10分钟跟我通个电话吗？I thought you might find some interest in our work with XX comapany. We helped them to achieve goals resulting in XX% increasing achievements. You can read the whole story here: XXX。我认为你可能会对我们与客户的合作感兴趣。我们已经成功帮助他们取得的很好的业绩目标。（理想情况下此处可以列出一些数据，但其实任何有积极意义的结果都能起作用）您可以看下这些案例。（可以提供案例附件，如果涉及保密信息，也可不提供）As a reminder, we’re a Y company, exper / specializing in the XX category. We’ve worked with XX company, and many others to achieve goal.请容我再提醒您：我们只专业与XX产品的Y公司，我们已经跟很多大客户合作，并且帮助很多人完成了业绩目标。Best,[Your Name]3. Post-Proposal Send: Follow-Up Email提案后发送：后续电子邮件这封邮件尽量别用，除非你的潜在客户彻底消失了。这封邮件通常会得到回应，因为它轻微地暗示了客户他们“消失”了，而您还想坚持联系他们，这既简单又有效。此外它还能再一次的向潜在客户展示公司信息以及您的专业产品。据我们的研究表明，大多数潜在客户的回应是道歉和欣赏。即使你现在还没有获得客户的订单，但至少你知道是否可以继续将这个客户列在你的名单中。这里推荐使用的主题行为：[Company Name] -- Still Interested?Hi [Prospect],Hope you had a good weekend (been well, etc.*).希望您度过一个愉快的周末。Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?虽然不太确定您是拒绝了我们还是悬而未决，但我还是想知道您对我们的产品和提案是否有意见或建议？Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.当然我并不急于求成，如果您是暂时没有需求也请告诉我，因为我不想成为被您讨厌的人。I also thought you might have some interest in a recent post on XX category. You can read it here: link.我还觉得您可能对我们近期关于XX的产品感兴趣。（一份为客户特别定制的产品类目文件，如果没有，也可以使用一些第三方文章佐证），您可以在此阅读：（附件）。Look forward to hearing from you.期待您的回信。Thanks,[Your Name]注意：不要使用Hope you’ve been well/had a good weekend来做主题行。4. Last-Try Send: Follow-Up Email最后尝试发送：跟进邮件不止一次的跟进联系潜在客户很重要，但知道什么时候放弃也很重要。是什么时间点呢？当客户觉得你在浪费他们的时间，或对方真的没有意向，而你也来浪费开发其他潜在客户的时间时。因此，当您没有更多时间精力来跟进这个潜在客户时，或者目前无法继续推进时，可以使用下面这封邮件。Hi [Prospect],I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?我试图联系您好几次但都没有回复。通常情况下，这意味着我的报价（或产品）目前不在您的优先考虑范围内。不知道我这样的猜想是否正确？If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.如果是的话，那我不再打扰您。如果您在一至两个月内有更多的需求，那么我很高兴再给您发送产品类目及报价。Thanks for your time.感谢您拨冗阅读。Regards,[Your Name]大家可以尝试在邮件中插入以上内容，看看它们是否能带来不一样的效果~

相信大家在写英文邮件的时候会在文本格式方面有所苦恼，而好的邮件格式可以说是会面前或一种给人第一印象的最初评判标准，所以了解好邮件的正确或规范的格式是非常有必要的。以下是我为大家带来英语邮件写作格式及 范文 ，以供大家参阅! 目录 英文邮件写作格式 英文邮件写作常用语 英文邮件写作范文示例 英文邮件写作格式 一、主题 主题(Subject)框的内容应简明地概括信的内容，短的可以是一个单词，如greetings;长的可以是一个名词性 短语 ，也可以是完整句，但长度一般不超过35个字母。 YES：Supplier training NO：professional trainees from sister company should abide by rule of local company(太长) 主题框的内容切忌含糊不清。 NO：像News about the meeting 这样的表达， YES：应改为Tomorrow's meeting canceled。 一般来说，只要将位于句首的单词和专有名词的首字母大写即可。另外一种较为正规的格式可将除了少于5个字母的介词、连接词或冠词之外的每一个单词的首字母大写。 YES：New E-mail Address Notification;Detailed calculation NO：detailed calculation 视信的内容是否重要，还可以开头加上URGENT或者FYI(For Your Information，供参考)，如：URGENT：Submit your report today! 二、称呼 1、E-mail一般使用非正式的文体，因此正文(Body)前的称呼(Salutation)通常无须使用诸如Dear Mr. John之类的表达。在同辈的亲朋好友或同事间可以直呼其名，但对长辈或上级最好使用头衔加上姓。YES：Tommy，或者Mr. Smith。 2、称呼和正文之间，段落之间，正文和信尾客套话之间一般空一行，开头无须空格。如： Jimmy, I received your memo and will discuss it with Eric on Wednesday. Best, David 3、人家的名字千万不要错,老一辈的看到名字错就干脆撵去垃圾桶. 同样, 头衔都不要错. 头衔或学位,任择其一吧.以下是一样的: Howard E. Wyatt, Dr. Howard E. Hyatt 4、多过一个男人,用Messrs,就是Misters的意思,不过不要跟名字,跟姓就行啦. YES: Messrs. Smith, Wyatt, and Fury 。女人呢? YES：用Mesdames, Mmes., or Mses. 同样不要跟名字. 例子: Mses. Farb, Lionel, and Gray 。男女一齐呢? 弄清楚称呼就行.例如: Dr. and Mrs. Harold Wright ;Mr. Harold Wright and Dr. Margaret Wright ;Mr. and Mrs. Harvey Adams-Quinn 。 5、有人有自己头衔就要跟紧,例如有人有荣誉学位就不喜欢用一般的头衔,有时大头不知道对方头衔,干脆用Ms.算了. Ms. Sarah Gray 6、职衔短可以一行过,长就下一行吧.例如: Ken Green, President /Ken Green /Vice President of International Operations NO：Ken Green /Vice President of Unicom China YES： Ken Green /Vice President, Unicom China 7、老外的名字有时有Jr. 或 Sr.,之前的逗点是随你喜欢的,以下都是正确,不要笑人: YES：Michael J. Smith, Jr. /Michael J. Smith Sr. 8、用人家的名字总好过人家的头衔称呼. 如果没有名字,或者是很正规信的信件,可以考虑这些： Dear Committee Member: Dear Meeting Planner: Dear Colleagues: To All Sales Reps: To Whom It May Concern: Dear Sir or Madam: Dear Madam or Sir: Dear Purchasing Agent: 如果是全公司： YES： Gentlemen or Ladies: Ladies or Gentlemen: 9、有时见到人家用冒号就说人家错,其实也未必啊,看: YES：Dear Mr. Jones: (非常正规) Dear Joan: Dear Jim, Jim, (非正规) 三、结尾部分 A、书信的结尾致意要留意,弄清大家的关系才选择用词,例子: 1、 Very Formal非常正规的(例如给政府官员的) Respectfully yours, Yours respectfully, 2、 Formal正规的(例如客户公司之间啦) Very truly yours, Yours very truly, Yours truly, 3、 Less Formal不太正规的(例如客户) Sincerely yours, Yours sincerely, Sincerely, Cordially yours, Yours cordially, Cordially, 4、Informal非正规的(例如朋友,同事之类) Regards, Warm regards, With kindest regards, With my best regards, My best, Give my best to Mary, Fondly, Thanks, See you ne_t week! 有时在we, I, and you之间选择是很烦的事-- 如果是公司代表联络生意之类,可以用: We will reimburse you for these legal e_penses. Sinopec will reimburse you for these legal e_penses. 如果单纯说你自己,可以用: I found the brochure very informative. 有时可以一起用啦...: We are pleased to offer you the position of sales director, and I am looking forward to our Tuesday morning meeting. 那么I和you呢?好烦好烦.一般来说,收信人的利益比较重要,名义上都要这样想.给人尊重的语气就一般不会错了. 多用you有时会有隔阂的感觉. You will be pleased to learn that you have been selected to serve on our advisory board. Your prompt response will be appreciated. (好像欠你一样) I am pleased that our board has selected you as the best qualified candidate to serve on our advisory board. I hope you’ll agree to serve. (这就友善多了) Your book was well written and comprehensive. (不用你来判断我呀~~) I thoroughly enjoyed your book and found an answer to every one of my questions about performance appraisals. (客气一点,人家受落) 总之,语气和宾词的运用得当能决定你的礼貌程度. B、信尾客套话(Complimentary close)通常也很简明。常常只须一个词，如：'Thanks'，'Best'，'Cheers'，不需要用一般信函中的'Sincerely yours'或'Best regards'。 C、签名：不要把Mr., Ms., Mrs., Dr.之类一起签,人家会笑你的... 签名也看信件的语气.给朋友或公司客户,签Bill也可以,给陌生人就最好用Gates或者Bill Gates啦. <<< 英文邮件写作常用语 附件是……，请参阅。 Please kindly find the attached …… Attached please kindly find the …… Enclosed is the ……, please kindly find it. Attached you will find……, 我已经收到您的邮件。 I have received your email (yesterday/last week/this morning……). Your email has been received. 非常感谢您的回信。 Thanks very much for your early reply. Thank you for your email. 我明白您的意思。 I know what you mean. I understand what you mean. Got it. (_ 非常口语化，适合于关系很熟悉的同事朋友之间。) 我不太明白您的意思。 I do not quite understand what you meant. I have some problem understanding what you meant. 您能具体解释一下么?您能在说的清楚一点么? Could you please put it in a clearer way? Could you please e_plain it in detail? Could you please further e_plain it? What do you mean e_actly by saying……? 如有问题，请随时和我联系。 Contact me if you have any problem. If there is any uncertainty, feel free to contact me. Call me if you have any problem. 如有建议，请指出。 Please let me know if anything needs to be improved. Your advice/suggestion will be greatly appreciated. 我会进一步修改/检查的。 I will further modify it. I will further check it. 一旦确认，我会立刻/第一时间通知您的。 Once confirmed, I will let you know immediately. Once confirmed, I will notice you ASAP. (_ ASAP=as soon as possible 尽快) 希望尽快得到您的回复。 I’m looking forward to your early reply. Your promote reply will be greatly appreciated. Your early reply will be highly appreciated. 谢谢。 Thanks a lot. Thank you very much. Many thanks. (_ 用于关系熟悉的同事朋友间。) 希望您一切都好/万事如意。 I hope everything goes well with you. I wish you all the best. <<< 英文邮件写作范文示例 英文邮件范文1 My family Hello, I’m ___. I have a very happy family. My mother is a worker. How old is she? Guess! She’s thirty-five, she like zebras. On Saturdays and Sundays, she likes swimming. She doesn’t work on Saturdays and Sundays. My grandfather and grandmother likes running on Saturdays and walking on Sundays. They like ducks, but I don’t. I like horses very much. In the evening, we watch TV. Some times I listen to music. But my mother, grandfather and grandmother doesn’t, they like reading. I love my happy family very much. Do you like my family? yours ___ 英文电子邮件范文2 Dear Adrienne, Welcome to our Team! It is a pleasure to welcome you to the staff of KC Electronics. We are e_cited to have you join our team, and we hope that you will enjoy working with our company. On the first Monday of each month we hold a special staff lunch to welcome any new employees. Please be sure to come ne_t week to meet all of our senior staff and any other new staff members who have joined us this month. Alice Peters will e-mail you with further details. If you have any questions during your training period, please do not hesitate to contact me. You can reach me at my email address or on my office line at 340-2222. Warm regards, Jackie Jackie Morris, Sales Manager Tel: 340-2222 英文电子邮件范文3 Dear Mr./Ms, Mr. John Green, our General Manager, will be in Paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m. about the opening of a sample room there.Please let us know if the time is convenient for you. If not, what time you would suggest. Yours faithfully, 尊敬的先生/小姐 我们的总经理约翰格林将于六月2日到7日在巴黎，有关在那开样品房的事宜，他会于六月3日下午2：00点 拜访 您。 请告知这个时间对您是否方便。如不方便，请建议具体时间。 您诚挚的 英文请假邮件范文4 Dear Mr. / Mrs., Because I will have to return to to my university for my dissertation reply and some other things related to my graduation, I want to ask you for a leave on May 20,21 24 to 27. Sicerely hope you can give me the permission as soon as possible. Best wishes. Sincerely Yours, _iao Wang <<< 英语邮件的格式及范文相关 文章 ： ★ 商务英语电子邮件写作格式及范文 ★ 英语邮件的格式及范文 ★ 发英文邮件的格式范文3篇 ★ 英语电子邮件格式范文 ★ 英语邮件范文大全 ★ 英文电子邮件格式范文 ★ 英语书信格式范文大全及参考范文 ★ 外贸英语邮件格式范文 ★ 英语电子邮件范文 var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?1fc3c5445c1ba79cfc8b2d8178c3c5dd"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();