波特五力模型英语

波特5力模型

波特五力模型（Porter's Five Forces Model），由迈克尔·波特（Michael Porter）于20世纪80年代初提出，它认为行业中存在着决定竞争规模和程度的五种力量，这五种力量综合起来影响着产业的吸引力。五种力量分别为进入壁垒、替代品威胁、买方议价能力、卖方议价能力以及现存竞争者之间的竞争。

波特五力模型认为行业中存在着决定竞争规模和程度的五种力量，这五种力量综合起来影响着产业的吸引力。五种力量分别为进入壁垒、替代品威胁、买方议价能力、卖方议价能力以及现存竞争者之间的竞争。

波特五力，哈哈，上学期刚写了这个的论文，hoho～ Porter’s fives forces The first is potential new entrants. It means the possibility of new entrants to the industry. It related with the difficult of the barriers to entry to the industry. (Porter, 1980) Next is the supplies. As Porter said (1980), the bargaining power of supplier would influence the company. “It can be included supplier changing costs influence to firm changing costs Third force is buyers. “The customers bought a good can be included manufactures, service, retailers, wholesalers and distributors. The bargaining power of customers described as the market of outputs Firth force is substitutes. A substitute is the products could meet the similar customer needs compare with your industry. The treat from substitutes will depend how many they can product and how readily they can be substituted for the product The last force is competitive rivalry. Competition between the companies can take some forms. The common competitions between them are price competition, the development of products, the different between products, advertising and promotion. 还有图片，要的话可以发你哈～～

Five of Porter's model

porter's five-force model

波特五力模型