Television opera works and television programs as cultural products, apart their own original entertainment features, also derivative out new media functional, thereby develop into a new ads forms - implantable ads. Implantable ads With Television opera works and television programs development constant changing form and content to a more recessive of, humanization pace towards the audience, it portability into an advertisement embedded concealment, advertising aspirations mandatory and targeted, commercial sexual and cultural sexual organic combination new characteristics to non-advertising form will commodity or brand information unknowingly expose, dissemination to audience, let audience Unconsciousness left profound brand impression , subconscious ri viewers receiver also to businessmen and investors generate tremendous benefits. This article mainly Television opera works and television programs of implantable ads as study object, more systematic analyzed implantable ads essential characteristic, advantages and disabilities. On implantable ads prospects way out and reality applications carefully reflection and exploration. Implantable ads their own advantages determine its development prospects are broad However affected by many factors currently under development bottleneck. We should therefore actively explore This new ads forms of scientific law summarized scientific correct reality operation method, enabling implantable ads health develop.