波特五力模型英文

波特五力分析模型五力分析模型是迈克尔·波特(Michael Porter)于80年代初提出，对企业战略制定产生全球性的深远影响。用于竞争战略的分析，可以有效的分析客户的竞争环境。五力分别是： 供应商的讨价还价能力、购买者的讨价还价能力、潜在竞争者进入的能力、替代品的替代能力、行业内竞争者现在的竞争能力。

太多了啊 波特五力模型 Potter is five strength modelsFive strength models were put forward by Potter (Porter), it thinks that decision competition scale and five kinds of strength of the intensity exist in the trade, it influences the appeal of the industry that these five kinds of strength stand up synthetically. It is a kind of valid tool of the trade competition characteristic that is used for analyzing enterprises. Five kinds of strength involved in this model include: The new rival invades, the threat of the substitute, buyer's ability of negociation price, the competition between seller's ability of negociation price and extant competitor. It is determined that primary and basic factor of enterprise's profit ability is the appeal of the industry.The competitive strategy is speaking from the certain meaning to come from the deep understanding to the competition law which determine industry's appeal of enterprises. Any industry, no matter the domestic one or world, no matter the one that produce products or providing service, competition law reflect in to appoint at strength five competition these. So, five strength models of Potter are the strategy which enterprises often utilize while making the competitive strategy analyzes tools.These five kinds of competition effort stand up synthetically, it is determined that the enterprises in one industry obtain the ability of the average investment yield of going beyond the capital cost. The comprehensive effort of these five kinds of effort varies with industry. Change with development of the industry. The result is shown as the inconsistency of the inherent profit ability of all industries.These five kinds of effort have determined the profit ability of the industry, because they influence factors such as price, cost and investment return,etc.. For example, seller's ability of negociation price will influence cost of raw materials and other input cost; The intensity of the competition influences the cost of price and competition; New competitor's invading threat will limit prices, demand to make the investment for invading in defenceEnterprises can exert one's influence on these five kinds of effort through their strategy. If enterprises can influence the competition advantage of the industry where one stays by these five kinds of strength, then it can improve or weaken industry's appeal fundamentally, thus change the competition rule of this industry