目标人群分析英文

随着我国社会经济的发展，人们生活水平和医疗水平的不断提高，人口的平均寿命普遍提高，整个社会人口结构趋于老龄化。预计到2050年，60岁以上人口将达到4.2亿, 约占总人口的27%，可见，老年人在总人口中所占的比例正逐渐增大，我国已面临社会老龄化问题。在我国，庞大的老龄人群为老龄产业和服务提供了广阔的发展空间和发展前景。其中，老年人使用的手机在我国就有着强烈的需求。由于通讯业是近二十几年才迅猛发展起来的，市面上专门为老年人设计的手机依然十分少见，这方面的研究也不是很多。因而，有必要加大此方面研究的力度，开发专门为老年人设计的手机产品。 为了满足这个市场的特定需求，本次设计就是将目标人群定位为60~70岁的老年人，旨在通过调查对老年人群体生理、心理特点的分析与把握，为他们量身定做一款真正适合与实用的手机，不仅在软、硬界面上设计了大字体、大按键、大音量这些基本的风格特性，更是为老人们专门设置了一些非常实用的辅助性功能，如一键拨号、助听器、买菜清单、生活助理等，不仅大大方便了老年人的日常生活，更是提高了老人们的生活品质As China's social and economic development, people's living standard and health level of continuous improvement, the average life expectancy of the population in general to improve the community as a whole tend to the aging of the population structure. Expected by 2050, more than 60-year-old population will reach 420 million, accounting for about 27 percent of the total population, we can see, the elderly in the total proportion of the population is gradually increasing, we have faced the problem of aging society. In China, a huge aging population-aging industry and service providers a broad space for development and prospects for development. Among them, the old people use cell phones in China on strong demand. As the communications industry over the past 20 years with the rapid development,Available on the market designed specifically for older mobile phones is still very rare, research in this area is not a lot. Therefore, it is necessary to intensify research efforts in this regard, the development of specialized cell phones for the elderly designed products.In order to meet the specific needs of this market, the design of the target population is defined as 60 to 70-year-old elderly, aimed at groups of older persons through the investigation of physical, psychological characteristics of the analysis and grasp of a tailor-made for them suitable and useful real mobile phones, not only in software and hardware interface design of a large font, large keys, large volume of these basic characteristics of the style, it is specialized for the old people set up some very useful helper functions, like key dial-up, hearing aids, shopping lists, assistant living and so on, not only greatly facilitate the daily lives of the elderly, but also improve the quality of life of elderly people.

target group; target population; targets.

gold group

target group;target population;targets.

As China's social and economic development, people's living standard and health level of continuous improvement, the average life expectancy of the population in general to improve the community as a whole tend to the aging of the population structure. Expected by 2050, more than 60-year-old population will reach 420 million, accounting for about 27 percent of the total population, we can see, the elderly in the total proportion of the population is gradually increasing, we have faced the problem of aging society. In China, a huge aging population-aging industry and service providers a broad space for development and prospects for development. Among them, the old people use cell phones in China on strong demand. As the communications industry over the past 20 years with the rapid development,Available on the market designed specifically for older mobile phones is still very rare, research in this area is not a lot. Therefore, it is necessary to intensify research efforts in this regard, the development of specialized cell phones for the elderly designed products.In order to meet the specific needs of this market, the design of the target population is defined as 60 to 70-year-old elderly, aimed at groups of older persons through the investigation of physical, psychological characteristics of the analysis and grasp of a tailor-made for them suitable and useful real mobile phones, not only in software and hardware interface design of a large font, large keys, large volume of these basic characteristics of the style, it is specialized for the old people set up some very useful helper functions, like key dial-up, hearing aids, shopping lists, assistant living and so on, not only greatly facilitate the daily lives of the elderly, but also improve the quality of life of elderly people.

一.结构清楚，逻辑明晰 由于公共演讲一般受众为数十人甚至数百、数千人，再加上演讲环境的不确定性(比如：观众的欢呼，或者抱怨)，在进入主题后马上给出所讲内容的逻辑框架，以便听众更好的预判整个演讲内容，有利于他们更好地跟随演讲者的思路，达到良好的演讲效果。比如，乔斯在该次演讲中，开篇稍微寒暄开篇之后，就进入正题，“TodayIwanttotellyouthreestoriesfrommylife.That’sit.Nobigdeal.Justthreestories.”学生们马上能做出逻辑预判，我们今天会听到乔布斯谈三点，然后具体关注是哪三点，这种演讲就具备了“audience-centeredness”(以观众为中心)的特质。乔布斯在随后的演讲中明确提到，“Thefirststoryisaboutconnectingthedots.Mysecondstoryisaboutloveandloss.Mythirdstoryisaboutdeath.”由于这种明晰的思路，听众在听完之后也会记忆犹新，不会觉得头脑混乱，毫无所得。 当然，演讲稿的逻辑安排有多种方式，第 2 页乔布斯的这篇演讲是按照topicalorder(话题顺序)和chronologicalorder(时间顺序)来安排的。除此之外,还有spatialorder(空间顺序),problem-solutionorder(提问解决顺序)等等。大家可以根据不同的演讲内容来安排自己演讲稿的逻辑顺序和结构。 二.开篇出彩，结尾有道 演讲稿的开篇和结尾往往需要花费大量的功夫去设计，这往往是精彩演讲的亮点所在。因此，在写作时，需要结合受第 3 页众、场合和演讲内容等，争取一开始就紧紧抓住听众的注意力和兴趣所在，结尾时，尽量做到意味深长、启发思考。下面，将给大家具体分析基本的开篇和结尾模式，供大家以后写作参考。 开篇的目的是要吸引听众，乔布斯在该篇演讲稿中使用的是“relatethetopictotheaudience”