常见英文促销用语

营销行业常用英语词汇

导语：营销的本质是抓住用户消费者的需求并快速把需求商品化。下面是我收集整理的有关营销的英语词汇，欢迎参考!

brand awareness 品牌意识/认知

brand extensions 品牌扩展

brand loyalty 品牌忠诚度

brand mark 品牌标志

brand name 品牌名称

brand positioning 品牌定位

brand recognition 品牌识别

brand strategies 品牌战略

brand 品牌

branding strategy 品牌化战略

branding 品牌化

brand's equity 品牌的价值

break-even analysis 盈亏平衡分析

break-even volume 盈亏平衡产量

breath of product assortment 产品线的宽度

breath or diversity of product lines 产品线的宽度或多样性

bribery 贿赂

budgeting 预算

bundle 捆绑

busines strength rating 商业能力评分

business plan 商业计划

business position 经营地位

business sector 商业部门

business services markets 商业服务市场

business strategies 经营战略

business unit strategy 经营单位战略

buyback allowances 回购折让

buyback arrangements 产品返销

buyers' bargaining power 买方的讨价还价能力

buyers 采购者

buying behavior 购买行为

buying center 采购中心

buying inertia 购买惯性

buying intention 购买意图

buying offices 连锁商店的进货中心

buying power indes (BPI) 购买力指数

buying situation 采购情况/类型

buying task 采购任务

cable TV 有线电视

Cadillac 凯迪拉克

Campbell's Soup 金宝汤业公司

capital gains 资本收益

capital invested in product 产品投入资本

Carnival 嘉年华

cash cows 现金牛类

cash discounts 现金折扣

catalogue sales 目录销售

categorization of perception 感知分类

categorization 分门别类

Caterpillar Tractor 卡特皮勒公司

Cathay Airlines 国泰航空公司

CBS Records 唱片公司

CBS 哥伦比亚广播公司

centralization 集中化

chameleons/followers 变色龙/跟随者

channel alternatives 可选择的营销渠道

channel conflicts 渠道冲突

channel decisions 渠道决策

channel functions 渠道功能

channel institutions 渠道组织结构

channel management 渠道管理

channel objectives 渠道目标

channel of distribution 分销渠道

channel power 渠道权力

channel-control strategies 渠道控制战略

channel-design decisions 渠道设计决策

channel-management decisions 渠道管理决策

co-branding 联合品牌

code of ethics (职业)道德标准

coercive power 强制权

cognitive dissonance 认识的不协调

Colgate-Palmolive 高露洁

collection of data 数据收集

collection 收款

co-marketing alliances 联合营销联盟

combination compensation plan 结合式薪酬方案

Comdex 计算机展销会

commercialization 商业化

commitment 承诺

communication channels 传播渠道

communication process 传播过程

communication 信息交流/沟通

comparative advertisements 比较广告

comparison of brands 品牌比较

compensation deals 补偿处理

compensation plan 酬金方案

compensation/rewards 酬金/奖励

compensatory 补偿性的

competition and industry evolution 竞争和行业演变

competition-orientated pricing 竞争导向定价法

competitive advantage 竞争优势

competitive (supply-side) evolution 竞争(供方)演变

competitive factors 竞争因素

competitive intelligence 竞争情报/信息

competitive parity promotion budgeting 竞争均势促销预算法

competitive strategy 竞争战略

competitive strength 竞争优势/能力

competitor analysis 竞争者分析

complaint handling 投诉处理

component materials and parts markets 组成材料和零部件市场

computerized ordering 计算机化的订购

conclusive research 确定性研究

conditions of demand 需求情况

conflict and resolution strategies 冲突和解决战略

conformance to specifications 与规格一致

conformance 一致性

confrontation strategy 对抗战略

conjoint measurement 联合测度法

conjunctive model 联合模型

consumer decision-making 消费者(购买)决策

consumer goods channels 消费品分销渠道

consumer markets 消费品市场

consumer needs 消费者需求

consumer packaged-goods firms 消费者包装食品公司

consumer promotion 消费者促销

consumer tests 消费者测试

consumer/household market 消费者/家庭市场

consumers' perceptions 消费者感知

consumption 消费

contests 竞赛

contingency planning 权变计划

contract construction 契约建筑业

contract manufacturing 契约制造业

contraction/strategic withdrawal strategy 收缩/战略性撤退战略

contractual entry modes 契约式进入模式

contractual vertical marketing systems 合约式垂直营销系统

contribution margin analysis 边际贡献(贡献毛利)分析

contributrion margin 边际贡献

control strategies 控制战略

convenience food stores 便利食品商店

convenience goods 便利品

convenience 服务的便利性

Cool Whip 清凉维普

co-operative advertising 合作性广告

co-ordination and conflict resolution 协调与冲突解决

co-production 合作生产

core benefit proposition (CBP) 核心利益方案/提议

corollary-data method 推定数据法

corporate HQ 公司总部

corporate scope 公司(经营)范围

corporate strategy 公司战略

corporate vertical marketing systems 公司式垂直营销系统

corporate/institutional advertising 团体/社会公共机构广告

corrective action 矫正行动

cost analysis 成本分析

cost effectiveness 成本有效性

cost leadership strategy 成本领先战略

cost of capital 资本成本

cost of goods sold (COGS) 产品销售成本

cost reductions 降低成本产品

cost-and-volume relationship 成本-数量关系

cost-oriented pricing 成本导向定价法

cost-plus/mark-up pricing 成本加成/溢价定价法

costs and benefits of marketing functions 营销职能的成本和效益

costs of competitors 竞争者成本

costs of distribution 分销成本

countertrade 对等贸易

coupons 优惠券

courtesy 礼貌

coverage of geographic market 地域性市场的'范围

coverage of relevant retailers 相关零售商的销售范围

credibility 信誉

credit terms 信贷条款

critical assumptions 关键假设

cross-elasticity 交叉弹性

customary pricing 习惯性定价法

customer analysis 顾客分析

customer contact 顾客接触

customer demand 顾客需求

customer intimacy 顾客亲密度

customer loyalty 顾客忠诚度

customer need 顾客需要

customer organization of sales force 按客户组织销售队伍

customer retention 顾客维系/保留

customer satisfaction 顾客满意度

customer segment pricing 顾客细分市场定价

customer service 顾客服务

customer-oriented pricing 顾客导向定价法

customers' perception 顾客感知

customers' preferences 顾客偏好

customers' price sensitivity 顾客的价格敏感度

customizing 定制

data collection 数据收集

data confidentiality 数据保密

data research 数据研究

data sources 数据来源

dealers 经销商

deceptive advertisements 欺骗性广告

deciders 决策者

declining markets 衰退市场

decoding 解码

defect rate 缺陷率

defender strategy 防御型战略

defensive new-product development strategy 防御性新产品开发战略

defensive positioning 防御性定位

delivery time 交付时间

delivery 配送

Dell Computers 戴尔计算机公司

Delta Airlines 三角洲航空公司

demand characteristics 需求特征

demand curve 需求曲线

demand-oriented pricing 需求导向定价法

demographic environment 人口统计环境

department stores 百货商店

dependability 可靠性

deregulation 放松管制

derived demand 衍生需求

descriptive research 描述性研究

design decisions 设计决策

desired percentage mark-up on retail 预期零售利润率

desired percentage return 预期回报率

determinant attributes 关键属性

determinants 决定因素

different responses 差别反应

differentiated defender strategy 差异化防御战略

differentiated marketing 差异化营销

differentiation over time 不同时间的差异

differentiation strategy 差异化战略

differentiation 差异化

diffusion of innovation theory 创新扩散理论

dimension 因素

dimensions of quality 质量维度

direct costing profitability analysis 直接成本盈利性分析

direct mail 直接邮寄

direct marketing via advertising media 通过广告媒体的直接营销

direct marketing 直接营销

direct product profitability (DPP) 直接产品盈利性/利润率

direct selling 直销

discount rate 贴现率

discount stores 折扣商店

discount 折扣

discount/premium price policies 折扣/溢价策略

discriminant analysis 差异分析法

discriminatory adjustments 歧视价格调整

discriminatory pricing adjustments 歧视定价调整

disjunctive model 分离模型

display space 陈列空间

disposable income 可支配收入

dissonance-attribution hierarchy 不和谐-归属层次结构

distribution channel designs 分销渠道设计

distribution channel objectives 分销渠道的目标

distribution channel 分销渠道

distribution decisions 分销决策

distribution policies 分销策略

distribution 分销

distributor/store (private lables) brands 分销商/私有品牌

distributors 分销商

diversification 多元化

divest 撤退

divest 出让

divestment or liquidation 收回投资或清算

domestic target marketing strategies 国内目标市场定位的营销战略

dropping products 放弃产品

dry cleaning 干洗

dual/two channel distribution systems 双重分销系统

duplication (媒体)重复

DuPont 杜邦公司

durability 耐用性

early vs late adoption 早期采购与后期采购

earnings per share 每股收益

economic and technological factors 经济技术因素

economic power 经济权

economies of scale 规模经济

education services 教育服务

effectiveness 有效性

efficiency 效率

Electrolux 伊莱克斯

emergency goods 急需品

Emerson Electric 爱默生电气

emotional appeals 情感诉求

empathy 移情作用

empirical evidence 经验性实例

empowerment 授权

encoding 编码

end use 最终使用

endorsement 赞同

entrepreneurial strategy 企业家战略

entry strategies 进入战略

environment and packaging disposal 环境与包装处理

environment factors 环境因素

environmental scanning 环境扫描/分析

environmental strategy 环境战略

establishment 机构

ethical audit (公司)伦理审计

ethics of marketing 营销伦理道德

ethnic composition 种族构成

European Community 欧共体

evaluation and reward systems 评估与奖励体系

evaluation and selection of supplier 评估和选择供应商

evaluation of alternatives 评估替代品/各种选择

evaluation of brands 品牌评估

event sponsorship 事件赞助

event 活动

everyday low-price (EDLP) 天天低价

evoked set 引发的组合

evolution of market 市场演变

exchange 交换

exclusive dealing 独家销售

exclusive distribution 独家分销

executive summary 执行摘要

exhibition media 展示广告媒体

existing market 现有市场

exit barriers 退出壁垒

expansion path 扩张途径

expectation measures (顾客)预期测度

expectations of customers 顾客期望

expected unit sales 预计产量

expected value 期望价值

experience curve 经验曲线

experimental research 实验性研究

expert power 专长权

exploratory research 探索性研究

export agents 出口代理(商)

export jobbers 出口批发商

export management company 出口管理公司

export merchants 出口贸易商

export 出口

exporting 出口商品

extended use strategy 扩大使用战略

extending volume growth 扩大市场份额

external data sources 外部数据来源

external environment 外部环境

extrapolation of past sales trends 过去销售趋势推测法

factor analysis 因素分析法

fads 时尚

family branding 家族品牌

family life cycle 家庭生命周期

family structure 家庭结构

farm products 农产品

fast-moving consumer goods (FMCG) 快速变动的消费品

fear appeals 恐惧/顾虑诉求

features 特征

Federal Department Stores 联邦百货商店

Federal Trade Code (FTC) 联邦贸易法案

FedEx (Federal Express) 联邦快递

feedback data 反馈数据

field test marketing 实地市场测试

financing 融资

fisheries 渔业

fit and finish 结实度与外观

fixed costs 固定成本

fixed salary 固定工资

flanker strategy 侧翼进攻战略

flanker/fighting brand 战斗品牌

flanking and encirclement strategies 侧翼进攻与围堵战略

flat organizational structure 扁平的组织结构

FOB origin pricing FOB产地定价法

focus strategy 集中战略

followers 追随者

Ford 福特公司

foreign middlemen 国外中间商

forestry 林业

formalization 形式/规范化

formulate 制定

forward integration 向前一体化

franchise systems 特许系统

franchising 特许经营

free call numbers 免费电话号码

free goods 免费商品

freight-absorption pricing 免收运费定价法

fringe benefits 小额津贴

frontal attack strategy 正面进攻战略

full costing profitability analysis 全成本盈利性分析

full-service wholesalers 全方位服务的批发商

functional competencies and resource allocation 职能能力与资源分配

functional efficiency 职能效率

functional organization of sales force 按销售职能组织销售队伍

functional organizational structure 职能型组织结构

functional performance 功能性能

functional strategy 职能战略

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