营销策划英文翻译

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“品牌策划”在中文里有规划的意思，甚至可以理解为从前期的品牌调研，策略建议到后期的品牌形象策划及落地，品牌管理等内容。这些在英文里无法体现出来，最贴切得英文只能用“Brand Strategic Planning”。虽然也有规划的意早渗渗思，但里面暗含了更多局限在品牌策略部分的意思。“活动策喊胡划”的英文是“陆脊Event Planning”。

品牌策划Brand planning

活动策划Activity Planning

拓展资料：

品牌策划（Brand planning）是深层次表达：品牌策划就是使企业形象和产品品牌在消费者脑海中形成一种个性化的区隔，并使消费者与企业品牌和产品品牌之间形成统一的价值观，从而建立起自己的品牌声浪。

品牌是给拥有者带来溢价、产生增值的一种无形的资产，他的载体是用以和其他竞争者的产品或劳务相区分的名称、术语、象征、记号或者设计及其组合。增值的源泉来自于消费者心智中形成的关于其载体的印象。

活动策划悉衫是提高市场占有率的有效行为，一份可执行、可操作、创意突出渗陆闷的活动策划案，可有效提升企业的知名度及品牌美誉度。活动策划案是相对于市场策划案而言，严格说它们同属市场策划的兄弟分支，活动策划、市场策划是相辅相成、相互联系的。

市场策划和活动策划都从属于企业的整体营销思想，只有在丛弯此前提下做出的市场策划案和活动策划案才兼具整体性和延续性，也只有这样，能够有效的使受众群体同意一个品牌的文化内涵。

品牌策划_百度百科

活动策划_百度百科

营销策划的英文翻译_百度翻译营销策划Marketing Planning planning_百度翻译planning 英[ˈplænɪŋ] n. 规划; 计划; v. 计划; 设计; “plan”的现在分词; [例句]The trip needs careful planning这趟行程需要周密计划。[其他] 原型： plan

策划是中国特有的词汇枯肆，英文中用法是：品牌管差败芦理：brand management,或直接用branding活动安虚带排：event arrangement.

品册世卜牌策划州穗:Brand Planning, Brand building活动返族策划: Event planning, Activity planning