When TV came near, a number of soap makers found that the use of TV to sell their products more effective than other ads. However, over time, dry the ad not only fail to attract an audience, and even points of view are tired. These soap makers are unwilling to give up TV advertising, so come up with a new tactics to give TV stations a large amount of money, let out the love story of high-priced hired writers to prepare a very strong plot and moving script, and then constitute a multi-set TV series, day by day in the television broadcast. Play the process, the soap advertisement and then subtly added to the list. In this way, the audience enjoy the television series at the same time also see the ads. Since the middle of this drama soap ads, so people called it "soap opera." 当电视问世不久,一些肥皂厂商发现利用电视宣传、推销其产品比其他广告更有效.但是时间一长,干巴巴的广告不仅不能吸引观众,甚至使观点感到厌烦.而这些肥皂厂商又不愿放弃电视广告,于是想出个新招,给电视台一笔重金,让其出高价聘请剧作家编写故事情很强、情节动人的剧本,然后构成多集电视剧,逐日在电视节目中播放.播放过程中,把肥皂广告再巧妙地加进去.这样,观众在欣赏电视连续剧的同时也看到了广告.由于这种电视剧中间有肥皂广告,于是人们就叫它“肥皂剧”.
小葛先森
