商业价值英语作文

In the animation, soon after, it was soon recognized that the commercial value of the animation. China in 1922 will be the first animated film advertising "Shuzhengdong Chinese typewriter," the author of the work is "10000's brother." Animation in the cause of opening up the road and found that applies to commercial advertising of its value. From then on we can see that the animation can be given to the benefits of commercial advertising and easy to tap the enormous. Creative design is the core of animation. Designers in order to make more attractive advertising, it is necessary to continue to look for advertising to attract new ideas, move the audience to achieve good publicity. Creative methods are interrelated and integrated use. Only a comprehensive consideration of innovative designs to depth. In fact, animation and creative methods of advertising there are many, and this requires us to constantly go beyond the existing way of thinking on the subject of advertising, careful observation of the elements. Observe things not only look at appearances, but also see through the appearance of nature, significance, causal relationship, but also the depth of the concept of the theme of mining, this will be new discoveries, new creation. The field of high-end animation technology, visual impact, creative and advertising visual impact and give people unlimited reverie. Combination of the three obvious advantages: Visual freshness - a breakthrough wallpaper effect Unlimited creative sense - to abandon the reality constraints Style diversity - unlimited expression Three advantages to this, based on specific cases we will combine to form a variety of animation in the ad as well as the lack of specific detail to explore.

1. The commercial value of the principle of Commercial value principle Film is an art, film producers on the purpose, they not only help the film art form to achieve a rich cultural life of the people and promoting interpersonal communication, but also make a profit, that is, it must have a social and economic benefits . In other words, it must have commercial value. In today's society, investment in a good movie, its box office is also considerable, the film's name has become the top priority, the first time to attract the attention of the audience an important means of one of the Mi-Qing Liu (1999:49) "Given that the original language contained in the content should be translated (that is, there is commercial value), then the community should be acceptable to achieve the target language conversion, and should not rigidly adhere to the primitive level of readability." The commercial value of the film is often on the title to attract viewers, the film will have a direct bearing on the level of box office receipts. It is well known that levels of the audience, they also understand that the title is different, so the translation should be entitled to take into account the public's understanding of the title is a basic requirement. If the Sound of Music in Taiwan have been translated as "The Sound of Music where they heard" on the audience rather puzzled. After the film was translated as "The Sound of Music", has been widely accepted. A number of classic films such as Oscar Waterloo Bridge translated as "Waterloo Bridge" has become a classic. Informative value principle This is the most basic principles. By more than one classification can be seen, the film contains a wealth of information. As a title, although the objective requirements of the concise, clean, but one word, a word contains a wealth of information, people can see it belongs to guess what kind of movies, talk about the main story. Such as Pulp Fiction (Pulp Fiction); Meet the Parents (Meet the Father of the Bride); American Beauty (American Beauty) Growing Pains (Growing Pains). A Rather English Marriage (duet widower). Another example, the Third Man has been translated as "third party" gives people the impression that I love in the San Jiaolian vortex, and the third film in fact witnessed a homicide is the third witness . And the actual content of the original have been translated into very large. As a result, the translation of the information disclosed could directly reflect the main content of the film as well as the ability to attract viewers to watch the sentiment. 3. Reflect the cultural values. Cultural value principle, The translation of cultural value is considered to be one of the most difficult to translate. On "a specific culture (culture-specific)", translation theorists Baker (2000:21) said that "translated vocabulary words may not convey a target language culture to understand the concept of the concept or abstract or concrete May be related to religious beliefs, social customs, and even about some things. " This shows that the cultural differences of translation difficulties. The film is a reflection of life around, the film reflects the content of the film also contains a lot of natural and cultural factors that reflect the cultural variety of ways, such as the word culture, idioms, and so on. Such as First Blood, is an idiom, which means "won the first battle," but has been translated as "the first drop of blood." 2001: A Space Odyssay in, Odyssay with cultural background, which means dangerous section of the course, if the direct transliteration of "The Odyssey", will the audience confused. All About Eve in Eve for the fairy tale of Eve, the same token, if the literal translation for Eve, is also hard to understand. Therefore the light of the specific cultural differences, the translation of the title image of the film contained.

翻译是一个比较累的工作，少的话可以翻，你这样多两个小时也下不来， 分数还这么少， 呵呵， 实话实说

摘要Abstract在动画产生后不久，人们很快就认识到了动画的商业价值。我国于1922年便拍摄了第一部动画广告《舒振东华文打字机》，作品的作者是 “万氏兄弟”。他们在开拓动画事业的道路上，发现了其应用于商业广告上的价值。从此可以看出，动画能给予商业广告带来的好处巨大而容易挖掘。Soon after animation came into existence, people recognized its business value. There appeared the first animation advertisement named "Shu Zhendong Chinese Typewriter" in 1922 in our country, the authors of which were "the Wan Brothers". In developing animation, they found its value in business advertisement. We can see from it that animation can bring great benefits to business advertisement, which can be easily exploited.广告创意是动画设计的核心。设计师为了使广告更有吸引力，就要不断寻找广告的新创意来吸引、打动观众，达到良好的宣传效果。创意方法是相互联系、综合运用的。只有综合考虑，设计作品的创新才有深度。其实动画广告创意的方法还有很多，这就要求我们不断地超越已有的思考方式对广告主题、元素进行认真观察。The advertisement innovation is the core of animation designs. The designer has to find new innovation of advertisements continuously to attract and touch the audience and achieve good promotive effects. Innovative methods are cross-related and used synthetically. Only with comprehensive consideration can the innovation of designed works reach a certain depth. In fact, there are many ways of innovation for animation advertisements, which requires us to keep exceeding the existent thinking ways to observe carefully the advertisement themes and elements. 观察事物不仅仅看表象，还要透过表象看到本质、意义、因果关系，同时还要对主题概念进行深度挖掘，这样才会有新的发现，新的创造。动画领域的高端技术、视觉冲击，与广告的创意能给人视觉冲击与无限遐想。二者的结合有明显三大优势：When we observe an object, we should not only look at its surface but also see its nature, significance and causal relationship through its surface while exploiting its theme to a certain depth so as to have new discoveries and creations. The high-tech, visual shock and the innovation of advertisements can bring people visual shock and endless imagination. There are three advantages with the combination of the two:视觉上新鲜感——突破墙纸效应创意上无限感——抛弃现实限制风格上多元化——无限表达方式Visual freshness - Breaking through the wallpaper effectUnlimited creativeness - Abandoning the constraints of the reality Style diversity - Unlimited ways of expression以这三个优势为基础，我们将结合具体案例，将各种动画形式在广告中的具体情况以及不足进行详细探讨。Based on the three advantages, we will, by illustrating specific cases, make a detailed discussion of the specifications and shortcomings of animation in the advertisements.关键词： 动画 三维 比较 发展 Key words: animation; three-dimensional; comparison; development

Abstract after the animation produces soon, the people very quick realized the animation commercial value. Our country has then photographed the first animation advertisement in 1922 "Shu Zhendong Chinese Typewriter", the work author is “Brother Wan”. They at on the development animation enterprise's path, had discovered it applies in the commercial advertizing the value. Henceforth may see, the animation can give the advantage which the commercial advertizing brings huge and easy to unearth. The advertisement creativity is the animation design core. The designer to cause the advertisement to be more attractive, must seek for the advertisement the new creativity to attract, to move the audience unceasingly, achieves the good propaganda effect. The creativity method is the mutual connection, the synthesis utilization. Only the overall evaluation, the design work's innovation only then has the depth. Actually the animation advertisement creativity's method also has many, this requests us to surmount the existing thinking pattern to the advertisement subject, the element to carry on the earnest observation unceasingly. The view thing not only looks at the representation, but must penetrate the representation to see the essence, the significance, the causal relation, meanwhile must carry on the depth excavation to the subject concept, will like this only then have the new discovery, new creation. The animation domain's high-end technology, the visual impact, can give the human with the advertisement creativity the visual impact and the infinite daydream. The two's union has the obvious three big superiority: in the vision curiosity - - breakthrough wallpaper effect in the creativity the infinite feeling - - abandonment reality limits in the style multiplication - - infinite turn of expression take these three superiority as a foundation, we will unify the concrete case, as well as carries on the detailed discussion insufficient each kind of animation form in the advertisement special details. key word: The animation three dimensional comparison develops