In recent years, the appearance and packaging of goods increased attention to some extent makes festive food, health food, beverages, cosmetics, and other commodities the ban excessive packaging phenomenon difficult to repeat only, this "face-saving projects" Why has such attractive, as a production operators and consumers should be some reflection. Buyers and sellers are "good face." Packaging is the face of goods, but also consumer awareness of the product media. Some of the production operator said in an interview, good packaging can not only enhance the goods of goods, and consumers echocardiography at the same time establish the brand image of the enterprise, the promotion of natural sales, profits play a positive role in upgrading the contrary Some of the general merchandise sales packaging if it will decline somewhat. Many consumers also think that, even beautifully packaged luxury goods will give some people a "fine" feeling, as a gift, think very face. When a reporter asked one of the consumers, have to consider the appearance of the beautifully packaged goods may inconsistent with the intrinsic value, the consumer response was: "Hey, gave benefit, the external appearance is the most important good, decent. "However, there are some consumers that excessive packaging of goods is a waste of resources. A young lady said in an interview: "I do not like to buy excessive packaging of goods, but sometimes very helpless, such as cosmetics, there are generally over-packaging problem. Skin if you use this for brands, do not buy Also not, but exhausted after those exquisite packaging can only be lost, it is a pity. "