The areas include the city's sub-center, Daxing International Airport, 2022 Beijing Winter Olympics venues, and the area in the middle of the city that the country's political and cultural centers.
The five-year deal opens professional women's hockey to an untapped market in Asia full of sponsorship opportunities, but it also signifies China's push to establish a competitive team for the 2022 Olympics in Beijing.
Extreme sports apparel and expensive activewear is in vogue thanks in part to government promotion of sport ahead of the 2022 Winter Olympics in Beijing, and the purchase of the Ironman brand by China's richest tycoon last year.