Through market research analysis, Nestle coffee high-profile, brand strength, financial strength, scale, distribution channels improved, the domestic market share as high as 79%. However, the aging of its brand image, innovation is not. Taste of a single type of update is slow. China's coffee market is big, big country as tea culture, this exotic coffee consumption habits have not yet taken shape in China. The face of Maxwell, Jie Rong, Brunswick, Ha and other competitors have their own characteristics, how to ensure their leading position and attract more consumers, and consumers to establish contacts in emotion as Nescafe Development of a point that the focus of the plan book.望采纳~!