ross-media news media operation platform for the new patternAbstract: along with the wide application of digital technology and the rapid development of network communication, media integration "has become the most obvious changes of media, also changed the ways of information consumption -- traditional media for information to split type consumption pattern changes. JiGeShi Media seems to be a fusion of irreversible, from different aspects and dimension, winds. We are living a media mergence age brings us joy and confused, opportunities and challenges in the media, and the survival and die in the prediction of the fate of the thinking of media. Through the integration of dazzling, the fusion in understanding and spread this new form, and the development trend of the new media environment, for understanding the media mergence brings the impact and influence all aspects of media, grasping the direction of development, has important significance. From 1996 China first newspaper group founded in 2000 to open prelusive, collectivize devitalize again to newspaper and radio and television media to birth across the comprehensive media group, successful transformation of enterprise operation in media group in catching the opportunity, to meet the challenge. How to openning to continue, the enterprise bigger and stronger, be worth us to think. In order to solve this problem is emphatically from the media integration of multi-dimensional content, media platform synergy, media group construction and operation, media group opportunities and challenges for the four aspects, in order to explain - cross-media news media integration platform development situation and problems, and correctly grasp the media group media mergence connotation run bigger.Keywords: cross media platform, Media mergence, Network integration, Equipment fusion, Industrial integration, Media technology group, challenging