提升形象英文

其实企业形象，一定是对外人的展现，你的网站、小程序、公众号、宣传册、装修环境等等，这些都是可以对外展示的，当别人看到这些的时候觉得高大上，你的企业形象立马就起来了。这些都要花钱的，都不太简单，所以再加一条，你的职业程度或者你团队的职业程度。职业程度具体表现如下1、穿着及商务礼仪2、谈话的专业程度（一定要有话术，并不断修改）3、做事的专业程度这些会直接呈现给你的客户，我感觉这才是最重要的点，但是算是最不好提升的了。In fact, the corporate image must be displayed to the outside world. Your website, small programs, WeChat official account, brochures, decoration environment, etc. can all be displayed to the outside world. When others see these things, they feel tall, and your corporate image immediately rises. These all cost money, and they are not very simple, so add another one, your professional level or the professional level of your team. The specific performance of professional level is as follows: 1. Dressing and business etiquette 2. Professional level of conversation (must have speech skills and be constantly revised) 3. Professional level of doing things will be presented directly to your customers. I think this is the most important point, but it is the most difficult to improve.

形象应该用visualization．通常的企业形象就简称VI。故improve/raise the visualization of brand是正确的．

For success: we stand out from other companies not only because of our innovation and technical expertise in automotive manufacturing, but also because of our corporate culture, which is extremely important for us to maintain and develop in a sustainable way. After all, long-term success can only be based on laying a solid cultural foundation for first-class sports performance: matching what we have High quality vehicles and services, we have always maintained a first-class corporate culture. Therefore, we are looking for employees with team spirit, independent enterprising spirit and unconditional desire of continuous learning.We firmly believe that as long as you don't try to do better, you will no longer be a good team. Equal opportunities and diversified customer orientation are the key to the success of our company. Customers are the core of all our work and must be beneficial In order to respect customers, trust and fairness, we respect management based on mutual trust, trust based on sense of responsibility and fair trust.Employees know what makes employees our most powerful success factor. That's why personnel decision-making is the most important factor.中文翻译：为成功：我们站在从其他公司中脱颖而出，不仅是因为我们在汽车制造方面的创新和技术专长，还因为我们的企业文化，保持这种文化并以可持续的方式发展对我们来说是极其重要的毕竟，长期的成功只能建立在为一流体育奠定坚实的文化基础性能：匹配我们拥有高质量的车辆和服务，我们一直保持着一流的企业文化。因此，我们正在寻找具有团队精神和独立进取精神以及不断学习的无条件愿望的员工，我们坚信，只要你不再努力做得更好，你就不再是一个好的团队，平等的机会和多元化的客户导向我们的客户是我们公司成功的关键，客户是我们一切工作的核心，必须从效益的角度来评价我们所做的事情的结果，为了尊重客户、信任、公平，我们以互信为基础的尊重管理，基于责任感和公平的信任员工知道什么使公司员工成为我们最强大的成功因素这就是为什么人事决策是最重要的因素。

如何快速提升职业形象中英文Here's the problem with social media: It's turned everyone into his (or her) own personal PR agent.社交媒体有个问题：它把每个人都变成了他(或她)自己的个人公关代理。Think about a businessperson you know, preferably someone with a reasonably high profile. Find his photo on the company website, or the photos he uses for promotional purposes. Most of those photos look pretty good, right? (Except the ones where the person's face appears to have been cropped out of a photo taken at a party.)想想一个你认识的商人，最好是一个比较高调的人。找到他在公司网站上的照片，或者他带推广目的的照片。这些照片大多数看起来很不错，对吧? (除非这个人的脸看上去像是从一次聚会合影中被裁剪出来的。)Now go to his or her Facebook or Twitter profile. Or do a quick image search.现在再去找一下他或她的Facebook或Twitter的个人资料，或者快速扫一眼照片。Do the photos you find look like the same person?这些照片和你认识的这个人一样吗?Not quite... and the disconnect is often more than a little jarring. The George Clooney you see in the profile photo turns out to look more like, say, me. (Now that's a jarring disconnect.)不是的……反差经常不是只有一点点。你在个人资料照片中看到的乔治·克鲁尼其实看起来更像，比如说，我。(这就是一个巨大的反差。)Of course you should try to look good in your photos. The research is clear: People want to do business with attractive people.当然，你应该尽量让你的照片好看。研究结果很明确：人们更乐意与好看的人谈生意。But don't try to look too good, because people also want to do business with real people. Plus, someday you may meet your customers; even if you won't, while they're checking out your business your potential clients will probably do a quick search on you, too.但是，也不要让照片看上去太好看，因为人们也想和真实的人谈生意。而且，你可能将来会遇到你的顾客;即使你没有遇到，当他们在审查你的公司时，你的潜在客户也可能会对你做一个快速搜索。Either way, potential customers will eventually find out you're not quite as handsome, quite as trim, quite as young, and definitely not quite the focused-yet-sensitive-artist-with-a-knowing-but-whimsical-smile as your photos make you seem.无论如何，你的潜在顾客最终会发现你其实没有像照片上看上去那么帅气，那么端庄，而且不是照片上那个带着世故和奇特的笑容的艺术家，看上去既专注又敏感。Instead: Use personal photos that flatter but don't mislead.反之，使用讨喜但不会让人误解的照片。Pick photos that look natural.

enhance brand image

raise brand image.

内部建设：1. Scientific enterprise concept is the soul of shaping a good corporate image1 科学的企业理念，是塑造良好企业形象的灵魂At present, the enterprise concept has become the most popular concept of well-known enterprises, and has quietly caused a revolution of enterprise management concept.In this case, many enterprises have formulated the slogan of the enterprise, reflecting the concept of the enterprise, showing the goals, mission, business concept and action standards of the enterprise, and encourage all employees to establish a good image of the enterprise through the slogan."Slogline" usually refers to the expression of corporate philosophy.Haier Group's "daily completion, sunny height", "defective products are waste products", Sanyo Refrigeration Co., Ltd. "create endless improvement", etc., all show the importance of spiritual concept in the enterprise.Practice has proved that cultivating and carrying forward the enterprise spirit is a very effective form to shape a good image of the enterprise, which can play an underestimated role in the development of the enterprise.Of course, the cultivation of enterprise spirit should not be single, but should be combined with the construction of modern enterprise system, the enterprise management objectives, and too fine ideological and political work, so as to make it become the spiritual driving force of enterprise development.当前，企业理念已成为知名企业最深入人心的概念，已在悄悄地引起一场企业经营管理观念的革命。在这种情况下，许多企业都制定了本企业的口号，反映企业的理念，显示企业的目标、使命、经营观念和行动准则，并通过口号鼓励全体员工树立企业良好形象。“口号”通常所指企业理念的表现形式。海尔集团“日事日毕、日清日高”和“有缺陷的产品就是废品”、三洋制冷有限公司“创造无止境的改善”等，都说明精神理念在企业中的重要性。实践证明，培育和弘扬企业精神，是塑造企业良好形象的一种很有效的形式，对企业的发展能起到不可低估的作用。当然，培育企业精神不能单一化，要与现代企业制度建设、企业的经营管理目标，过细的思想政治工作结合起来，使其成为企业发展的精神动力。2. Beautiful environmental image is the external performance of shaping a good corporate image2 优美的环境形象，是塑造良好企业形象的外在表现Enterprise environment represents the cultural quality of enterprise leaders and enterprise workers, marks the level of modern enterprise management, and affects the social image of the enterprise.First, the enterprise environment is the most basic reflection of corporate culture.If the enterprise is the place where workers rely on to work and live, then there must be a suitable security facility for workers' work and life, so that workers can work and live in a reasonable, safe and civilized way.Second, building a beautiful enterprise environment and creating a sentimental working atmosphere is an important part of shaping the corporate image.The factory area, living area, office facilities, production workshop, products, site management, production services and so on are the window of the enterprise image.Therefore, each enterprise should carefully design the factory layout, strictly manage the factory environment and order, constantly improve the enterprise purification, greening, beautification level, efforts to create a beautiful and elegant enterprise culture environment, management in the construction of enterprise culture, edify the worker sentiment, improve the social visibility of the enterprise, for the enterprise.企业环境代表着企业领导和企业职工的文化素质，标志着现代企业经营管理水平，影响着企业的社会形象。第一，企业环境是企业文化最基本的反映。如果说企业是职工赖以劳动和生活的地方，那么，就要有一个适合职工劳动和生活的保障设施，使职工能够合理地、安全地、文明地进行劳动和生活。第二，建设优美的企业环境，营造富有情意的工作氛围是塑造企业形象的重要组成部分。企业的厂区、生活区、办公设施、生产车间、产品、现场管理、生产服务等都是企业形象的窗口。因此，每个企业要精心设计厂区的布局，严格管理厂区的环境和秩序，不断提高企业的净化、绿化、美化水平，努力创造优美高雅的企业文化环境，寓管理于企业文化建设之中，陶冶职工情操，提高企业的社会知名度，为企业增光添彩。3. High-quality product image is the primary task of shaping a good corporate image3 优质的产品形象，是塑造良好企业形象的首要任务Product image is the comprehensive embodiment and epitome of the corporate image.In the modern enterprise system, the enterprise grasps its own destiny, self-survival, self-development.And the way out for survival and development.It often depends on the social benefits of the enterprise's products.First of all, in order to provide high-quality product image, enterprises should regard quality as the life of the enterprise.The quality of products is not only an economic problem, but also a political problem related to the enterprise reputation and social development and progress, which is the most direct reflection of the corporate culture.Pay attention to the product image, can drive the synchronous improvement of other images.To grasp the product image into the quality management system, to form a good atmosphere that everyone attaches importance to quality and controls quality strictly in the cadres and workers.Secondly, we should seek survival in the competition, create a famous brand, enhance the visibility of the enterprise, and create the best benefit of the enterprise.In the market economy, with the gradual formation of a unified, open, competitive and orderly national large market, enterprises must consciously expand their visibility and strengthen the market competition.More fine products, so that the product in the market to form their own cultural advantages.At the same time, to strengthen the external publicity of products, full of personality publicity is an important means to shape the corporate image.Liaoning Food Group Company put forward "everything for delicious food, nutrition and health", as the company's foregone conclusion, is a high summary of the enterprise characteristic products of pasture students, but also has a very good extension and sublimation.产品形象是企业形象的综合体现和缩影。在现代企业制度中，企业自己掌握自己的命运，自谋生存，自求发展。而生存发展的出路。则往往取决于企业的产品所带来的社会效益的好坏。首先，企业要提供优质产品形象，就要把质量视为企业的生命。产品的好坏不仅是经济问题，而且是关系到企业声誉、社会发展进步的政治问题，是企业文化最直接的反映。抓好产品形象这个重点，就能带动其他形象的同步提高。要把抓产品形象渗透到质量管理体系当中去，在干部职工中形成人人重视质量，个个严把质量关的良好风气。其次，要在竞争中求生存，创名牌，增强企业的知名度，创造出企业最佳效益。在市场经济中，随着统一、开放、竞争、有序的全国大市场的逐步形成，企业必须自觉地扩大自己的知名度，强化市场竞争。多出精品，使产品在市场中形成自身的文化优势。同时，要加强产品的对外宣传，富于个性的宣传是塑造企业形象的重要手段。辽宁省食品集团公司提出“一切为了美味、营养和健康”，作为公司的定语，是对企业特性产品牧场生的高度概括，又具有很好的引申和升华。4. Honest leadership image is the key to shaping a good corporate image4 清正的领导形象，是塑造良好企业形象的关键The leading role of enterprise leaders in the enterprise and their own demonstration ability is the concrete embodiment of the leadership image, but also the key to shaping a good corporate image.First of all, the style of enterprise leadership, is an important symbol of the corporate image.What kind of leader he has, what kind of corporate culture and corporate image he has.Therefore, the enterprise leading cadres to constantly improve their own quality, not only to become practical, proficient in business and technology, good at management, innovative managers, but also to become honest, strict with discipline, with the spirit of dedication leader.Secondly, it is necessary to improve the understanding of enterprise leaders of enterprise culture, and become the understanding of the construction of enterprise culture.First, enterprise leaders should shape themselves into entrepreneurs with high-quality cultural quality and modern management concept, and adapt to the needs of the market economy, so that enterprises can stand in an invincible position in the competition.Second, we should grasp the direction and basic principles of corporate culture, broaden the horizon on the basis of learning, learning from excellent enterprise experience, and make continuous innovation.企业领导在企业中的主导作用和自身示范能力是领导形象的具体体现，也是塑造良好企业形象的关键。首先，企业领导的作风，是企业形象的重要标志。有什么样的领导者，就有什么样的企业文化和企业形象。因此，企业领导干部要不断提高自身素质，既要成为真抓实干，精通业务与技术、善于经营、勇于创新的管理者，也要成为廉洁奉公、严于律己，具有献身精神的带头人。其次，要提高企业领导对企业文化的认识程度，成为企业文化建设的明白人。一是企业领导要将自己塑造成具有高品位的文化素养和现代管理观念的企业家，适应市场经济的需要，使企业在竞争中立于不败之地。二是要把握好企业文化的方向和基本原则，在学习、借鉴优秀企业经验的基础上，拓宽视野、不断创新。5 Dedicated employee image is an important basis for shaping a good corporate image5 敬业的职工形象，是塑造良好企业形象的重要基础The overall image of the employees is the specific performance of the internal quality, the ideal, moral, cultural and disciplined "four" new people as an important part of corporate culture construction, love, love, respect for knowledge and talent and equality, unity, harmony, mutual assistance to enhance the cohesion and centripetal force, win good social image and reputation with good spirit.Adhere to the principle of "people-oriented", so that the enterprise culture construction to improve the quality of all staff, mobilize the enthusiasm of all staff service.Luxury decoration, abundant financial resources, and can not solve the problem of enterprise development, its key or people.Start staff to participate in the practice of corporate culture, should do "three meet", namely meet the needs of employees to participate in democratic management, meet the needs of employees eager to become, meet the needs of employees material cultural life, to adapt to workers realize personal value and material and spiritual needs, create a good cultural atmosphere to adapt to the development of the enterprise.Enterprises should lose no time to adopt the form of post training, technical competition, off-production rotation training and party school and political school learning, training staff from politics, technology and business, and further improve the training network and assessment management methods with basic education, technical grade education and academic education as the main content.At the same time, to carry out all kinds of entertainment activities beneficial to the physical and mental health of the workers, to achieve the purpose of education and fun, and strive to create a good thought to meet the needs of the market economy, strict discipline, strong business, hard style of the workers.职工的整体形象是企业内在素质的具体表现，把培养有理想、有道德、有文化、有纪律的“四有”新人作为企业文化建设的重要内容：培养职工干一行、爱一行、钻一行、精一行的爱岗敬业精神；树立尊重知识、尊重人才的观念；创造一种有利于各类人才脱颖而出的环境和平等、团结、和谐、互助的人际关系，从而增强企业的凝聚力、向心力，以职工良好的精神风貌，赢得企业良好的社会形象和声誉。坚持“以人为本”的原则，使企业文化建设为提高全员素质，调动全员积极性服务。豪华的装修，雄厚的财力，并不能解决企业发展问题，其关键还是人。发动职工全员参与企业文化的实践，应做到“三个满足”，即满足员工参与民主管理的需要，满足员工渴望成才的需要，满足员工物质文化生活的需要，以此适应职工实现个人价值和物质、精神需要的意向，创造一种适应企业发展的良好文化氛围。企业要不失时机地采用岗位练兵、技术竞赛、脱产轮训和党校、政校学习等形式，从政治、技术、业务上培训职工，进一步健全以基础教育、技术等级教育、学历教育为主要内容的全员培训网络和考核管理办法。同时，要开展各种有益于职工身心健康的娱乐活动，达到寓教于乐的目的，努力造就一支适应市场经济需要的思想好、纪律严、业务强、作风硬的职工队伍。外部建设：1. Participate in public welfare activities to enhance your image1.参加公益活动提升形象Enterprises to establish a good image, in addition to start from the internal, improve the quality of products and services, improve the quality of employees, standardize the internal system of the enterprise and culture, but also should make some external efforts.Participating in public welfare activities is an effective way to establish a good corporate image.企业树立良好的形象，除了要从内部做起，提升产品服务质量，提升员工素质，规范企业内部制度和文化以外，还应该做一些外部的努力。参加公益活动是树立良好企业形象的有效方法。2. Use the network to publicize enterprises2. 利用网络宣传企业Corporate image should not only be shaped, but also need to be promoted.In today's rapid development of the Internet, the low cost and fast effect of the network promotion has undoubtedly become the most favored way for enterprises.In order to improve the corporate image through the network, it is necessary to use a variety of marketing methods to do multi-directional network promotion, otherwise the users with huge and scattered Internet will lose a lot of intended customers because the information coverage is not wide enough.企业形象不仅要塑造，还需要宣传推广。在互联网高速发展的今天，成本低，见效快的网络推广无疑成为企业最青睐的方式。要通过网络提升企业形象，就得运用多种营销方式做多方位的网络推广，不然无法网罗互联网庞大而分散的用户，会因为信息的覆盖面不够广而失去很多意向客户。

improve/promote the brand image