从整体上来说,商务英语不仅包括英语语音、语法、词汇、语篇和跨文化知识等通用英语(English for General Purpose, EGP)所包含的基础知识,还包括与商务有关的国际服务贸易、国际技术贸易、国际投资融资、国际合作等商务知识,是一种专门用途英语(English for Special Purpose, ESP)。具体来说, 这些商务活动涉及技术引进、国际旅游、海外投资、对外贸易、招商引资、涉外承包与合同、国际金融、涉外保险等。商务英语源于普通英语,具有普通英语的语言学特征,但又是商务知识和英语的综合,因而又具有独特性。
Task I 阅读下列商务英语,体会商务英语(Business English)与通用英语(English for General Purposes)的区别。
1. [Through in-depth analysis (of advertising industry’s scale, chain, competitors and other comprehensive economic information)], we are able to provide our clients with important information for decision making, and this may include market size and growth,market demand,PEST analysis,analysis of advertising industry trends,appraisal of advertising industry chain,and assessment of the industrial potentiality,etc.
2. The Buyer hereby entrusts the Seller to insure the goods against W.P.A. and T.P.N.D. for 110% of the invoice value. The insurance premium should be borne by the Buyer.