The first chapter is the basic situation of the companyOne, the item company and Associate CompanyIn two, the organizational structure of the companyThree, company management layerFour, the history of financial operationsIn five, history of management and marketingIn six, the company locationIn seven, the company development strategyIn eight, the company internal control managementThe second chapter introduces the project productOne, product / service description ( classification, name, specifications, models, yield, price etc. )Two, product characteristicsThree, product trademark registrationFour, product replacement cycleFive, product standardIn six, the production of raw materialsSeven, product processing technologyIn eight, the main production line equipmentNine, the core production equipmentTen, research and development1 developing \ / product to be developed.The company has 2 research and development achievements and advanced technology3 R & D plan and schedule4 strategies of intellectual property5 company's existing technology development resources and technical reserves6 intangible assets ( trademark intellectual property patent)In eleven, the product after sale service network and user technical supportIn twelve, the geographic location of the project and backgroundIn thirteen, the project construction schemeChapter third project industry and market analysisOne, industry ( industry development history and trend of the industry, which changes to the product profit, profit impact is bigger, to enter the industry technologyBarriers, trade barriers. Policy constraints, industry market analysis and forecasting )Two, product raw material market analysisIn three, the target area product supply and demand (the target market analysis )Four, product market supply situation analysisFive, product market demand situation analysisSix, product market equilibrium analysisSeven, product sales channel analysisEight, competition situation and analysisThe 1 competitorsIn 2 the company and the industry the five major competitive comparisonNine, access to industry and policy environment analysisTen, product market is forecastedChapter fourth project product development strategy and marketing planOne, project execution strategyIn two, project cooperation schemeIn three, the company development strategyFour, the market rapid response system ( IIS ) constructionFive, enterprise safety management system ( SHE ) constructionSix, product sale cost and sale price basis forSeven, product marketing strategy1 in the establishment of sales network, sales channels, established agents, distributors of strategy and Implementation2 in the advertisement promotion strategy and Implementation3 in the product sales price strategy and Implementation4 in the establishment of good sales team 's strategy and ImplementationSeven, product sales agent systemEight, product sales planNine, products after sale service strategy and Implementation